Experience

• 

  Enfatico

  Apr 2008 - Jul 2010

  Account manager

  - Marketing solutions for DELL enterprise products as Server and Storage, majorly including ATL, online and BTL events and collaterals.- Marketing materials launch planning and execution.- Fully understanding product marketing and clients’ briefing, lead different projects at same time, ensuring efficiency.- English working environment.

• 

  Cheil worldwide

  Jul 2010 - Sept 2012

  Campaign manager

  - ATL integrated marketing solutions for Samsung Mobile brand and products.- Support brand consulting and lead IMC campaign execution, involved in key Mobile product launch campaign of Samsung GALAXY series, W*99 series, etc..- Fully and strong experience in project-oriented management and execution.

• 

  Dell

  Sept 2012 - Jan 2019

  Senior marketing advisor

  - 6+ years in toC & toB Direct team, focusing on online demand generation and toB WeChat end to end operation, which including Content, Media, and Social campaigns.- Understand on Business target and implement into Marketing strategy development, KPI controlled and data analysis by daily basis. - Increase 100%+ traffic volume to Dell.com through efficient SEM strategy, combined Paid search and SEO to create double efforts to drive value traffic.- ToB Wechat official account operation, accomplished 60K+ follower growth and 100K+ followers sustaining by content marketing and SCRM programs’ execution. - Achievements: i) 2018 Dell Global marketer winner of SEM strategy planning and execution. ii) SEM projects to be indexed as Baidu show cases. Show less

• 

  施耐德电气

  Feb 2019 - now

  Digital section manager