Experience

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  Deloitte

  Apr 2018 - Jun 2018

  Marketing intern

  During my two-month internship with Deloitte’s internal marketing team, I gained valuable hands-on experience in branding, employee engagement, and social media management. My key contributions and responsibilities included:- Employee Advocacy Program Development: Played an integral role in designing and developing an employee advocacy program to enhance engagement and brand representation among MENA region employees.- Branding and Communication: Acquired a deep understanding of Deloitte's branding guidelines and ensured consistent application across marketing materials and communications.- Social Media Management: Scheduled and managed social media posts for Deloitte’s accounts, helping to maintain a strong and consistent online presence.- Cross-Team Collaboration: Collaborated with various departments to gather insights and create content that aligned with both internal and external communication goals. Show less

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  The commery

  Aug 2018 - Oct 2018

  Communications executive

  As a Communications Executive, I managed a variety of digital campaigns, events, and public relations initiatives to support clients' branding and communication goals. My key responsibilities included:- Digital Campaign Management: Planned, executed, and monitored digital marketing campaigns across social media, email, and web platforms, ensuring alignment with client objectives and KPIs.- Event Planning & Coordination: Organized and managed events, from conceptualization to execution, including client launches, press events, and promotional activities.- Public Relations & Content Creation: Drafted press releases, articles, and thought leadership pieces, securing media coverage in relevant outlets to elevate brand visibility.- Content Development: Created engaging content for social media and marketing collateral, tailoring messaging to target audiences to ensure impactful communication.- Client Relations: Acted as a primary point of contact for clients, providing regular updates, addressing inquiries, and ensuring projects were delivered on time and to the highest standard.- Cross-Functional Collaboration: Worked with design, creative, and media teams to develop cohesive strategies and execute campaigns effectively. Show less

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  Lebanese american university

  Dec 2018 - Oct 2020

  Usp recruitment/admission officer

  As a part-time Admissions Officer, I played a key role in supporting the admissions process and ensuring a seamless experience for prospective students and their families. My responsibilities included:- Providing personalized guidance to applicants on admission requirements, deadlines, and procedures.- Coordinating and organizing campus tours and events to showcase the institution to prospective students.- Acting as a liaison between applicants, their families, and the admissions office to resolve queries and provide updates.- Maintaining accurate records and updating the admissions database to ensure efficient workflow and compliance with institutional policies.- Supporting the admissions team in outreach initiatives and recruitment efforts. Show less

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  Bznsready

  Oct 2019 - now

  Freelance

  BZNSREADY is my freelancing personal brand, and I work directly with business owners to grow their brands through strategic and results-driven paid advertising. My role encompasses the complete cycle of campaign management—from planning and execution to optimization and reporting. I have managed campaigns across platforms including Meta (Facebook and Instagram), TikTok, Snapchat, YouTube, and Google Ads, consistently delivering strong ROIs for businesses of all sizes.Key responsibilities include:- Creating and executing paid media strategies tailored to client objectives.- Managing campaign optimization, ad creation, and audience segmentation.- Staying up-to-date with trends and leveraging data insights to drive continuous improvement.- Working closely with clients, providing consultation and media plans.- B2B client acquisition and content creation for business outreach. Show less

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  Publicis groupe

  Jun 2021 - Sept 2022

  Senior executive performance marketing

  At Publicis Media, I was responsible for overseeing paid media campaigns for global clients like NEOM and Sephora. I played a key role in managing large-scale digital marketing campaigns, analyzing performance metrics, and ensuring that media buys were optimized for maximum ROI. My deep understanding of the social media landscape enabled me to create impactful strategies tailored to the needs of each client.Key responsibilities:- Managed paid social campaigns across platforms like Meta, TikTok, and Snapchat.- Led the execution of media plans and campaign optimizations for key clients.- Monitored and analyzed performance data to provide actionable insights and strategies.- Coordinated with internal teams to align paid media campaigns with client goals. Show less