Experience

• 

  New republique

  Jan 2014 - Mar 2015

  Junior strategy planner
• 

  Co+høgh

  Jan 2014 - Apr 2014

  Strategy intern
• 

  Ideosphere media

  Sept 2014 - Mar 2015

  Social media planner
• 

  Whybin tbwa

  Sept 2015 - Nov 2015

  Digital & social media strategy intern

  - Creating and executing content for MasterCard Australia & New Zealand's social media platforms- Assisting in research, analysis, and reporting

• 

  Event workforce

  Sept 2015 - Mar 2016

  Team leader

  - Leading EW staff at multiple big brand events interstate, AU- Building strong time- and people management skills- Dealing with all ad hoc requests as the direct contact on site- Debriefing event fulfilment and staff engagement to management

• 

  Accordant

  Mar 2016 - Dec 2017

  Optimisation manager

  - Leading a team of two- Delivering personalised user journeys cross channel and cross device- Building audience centric campaigns to improve conversions- Project managing Adobe Marketing Cloud integrations- Enabling team and client across paid and owned media strategy and execution- Growing clients by delivering solid, date-led results

• 

  Iprospect

  Feb 2018 - Apr 2019

  Paid media account manager & team lead

  Leading a team of four towards creating true omni-channel strategies to our 30+ clients, with a specialist focus on executing and optimizing on paid and organic search. Highlights include doubling revenue on both search channels YoY for Denmark's largest eCommerce with only 23% additional budget.I worked across a broad range of industries including finance, insurance, eCommerce, physical retail, luxury, medical, fitness and governmentChosen for Dentsu Aegis Network's Top Talent 15 program 2019. Vis mindre

• 

  Pandora

  Apr 2019 - Dec 2022

  Managing an awesome team of three specialising in consumer data activation across paid and owned channels, as well as visualisation and reporting hereof. Additionally to enabling audiences resulting in ROAS improvements up to +400%, highlights include:- Launching Pandora's first interactive Global Master Consumer View in Power BI- Driving and owning Pandora's process of Customer Data Platform (CDP) choice and implementation- Owning and creating Pandora's Consumer Data Strategy- Making relevant consumer data audience available in all eComm markets' key paid and owned media platforms (Google, Facebook, Snapchat, Pinterest, Monetate, Salesforce Marketing Cloud, Adobe Campaign)- Onboarding all Pandora's markets and agencies in the opportunities and best practice usage of 1st party data- Leading role in Data Capture initiatives with focus on data privacy and data ethics- Initiating and owning Pandora's Data Sharing Collaboration initiative (2nd party data)- Owning budgets (+$10 million), invoicing and financing for entire Advanced Analytics team of 20- Contributing to close relationship with BI and IT via shared project collaborations and networking- Participating in and influencing loyalty workshops- Key member and contributor of Pandora's Conversion Rate Optimisation/Personalisation initiatives- CEO Award winner 2020 (1 out of 9 of the entire global organisation)- Co-founder and co-host of Pandora Wine Club Vis mindre

  • Customer Data Strategy Manager, CX Management & Analytics, Global Marketing

    Jun 2022 - Dec 2022

  • Audience Manager, Consumer Data & Insights, Global Marketing

    Apr 2019 - Jun 2022
• 

  Accrease (adobe partner of the year)

  Jan 2023 - now

  • Senior Director

    Jan 2024 - now

  • Senior Manager Data Intelligence & Activation

    Jan 2023 - Jan 2024