Lex Burgerhout

Amsterdam, North Holland, Netherlands

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Timeline
About me
Global Brand Manager - Birra Moretti
Education
- Goudse waarden
  1998 - 2004
  Pre-university education economics & society
  ● Elective: Management & organization.● Thesis: The Dutch flower trade, an overview of the flower trade in the Netherlands in the 21st century.
- Rsm erasmus universiteit / rotterdam school of management
  2008 - 2009
  Master's degree marketing/marketing management, general
  Activities and Societies: Rotterdamsch Studenten Corps (RSC) ● Electives: International product management: the L’Oréal Marketing Award and Event and tourism marketing .● Master thesis: Hyperbole and sponsored search are the best things ever, discovering the effectiveness of online advertising.
- Insead
  2023 - 2023
  Leading organizations in disruptive times
- Insead
  2018 - 2018
  Emerging leaders in a digital age distinction
- Rsm erasmus universiteit / rotterdam school of management
  2004 - 2007
  Bachelor's degree business administration
  Activities and Societies: Rotterdamsch Studenten Corps (RSC) ● Elective: Negotiations.● Bachelor thesis: Impulsive buying and consumer decisions, the relationship between anonymity and self-control.
Experience
- Google
  Jan 2010 - Jan 2011
  Account associate
- Vodw
  Feb 2011 - May 2013
  Strategy consultant
- Rb
  Jun 2013 - Sept 2015
  - Digital Manager Benelux - Online Marketing and E-commerce
    Oct 2014 - Sept 2015
  - Account Manager E-tailing
    Jun 2013 - Jan 2015
- The heineken company
  Oct 2015 - Jan 2020
  50/50 role consisting of two key elements: - Global E-commerce: global consulting role to help different countries to accelerate their e-Retail business-Data Driven Sales: development and implementation of data driven sales strategy for Heineken Netherlands Retail department Responsible for the e-retail department (3FTE) focusing on the acceleration of the e-Retail business of Heineken Netherlands by building strong partnerships with key (r)etailers, e.g. AH.nl and Picnic. Key achievements: - Growth outperformance vs category over three following years - Introduction of exclusive e-com ready packaging with Picnic (Kwartkrat) Responsible for category development of e-Retail accounts, including AH.nl, Jumbo.com and Picnic
  - Global E-commerce & NL Data Driven Sales
    Feb 2019 - Jan 2020
  - E-commerce Manager Retail
    Jan 2017 - Feb 2019
  - Category Development Manager E-commerce
    Oct 2015 - Dec 2016
- Vrumona
  Jan 2020 - Feb 2025
  Head of category management - shopper marketing - e-commerce - data driven sales
  Responsible for Category Development and Shopper Marketing Team within Vrumona: - Category Development Team (4FTE)- Shopper Marketing Team (3FTE)- E-commerce & Data Driven Sales (2 FTE)Selection Projects: - New category vision for CSD category- Shelf Vision focusing on the acceleration of healthier choices - Channel & Data Driven Sales Strategy to improve in-store execution approach- Retail introduction strategy and execution for Rockstar Energy Drinks- Integration of Belgium Beverage business of Pepsico within Royal Unibrew Show less
- The heineken company
  Mar 2025 - now
  Global brand manager - birra moretti
Licenses & Certifications
- Google adwords certification
  Google
- Insead - leading organisations in disruptive times
  Insead
  Dec 2023
  View certificate
Honors & Awards
- Awarded to Lex Burgerhout
  Facebook Thought Leadership Award Facebook Jun 2015 Recognition of excellence in leadership, Reckitt Benckiser business growth, and innovation on Facebook.