
Timeline
About me
STR Expert | Airbnb, Booking, VRBO, PMS, CM, Revenue manager, Pricing.
Education

Pontificia universidad católica del ecuador
2008 - 2011Bachelor of business administration (b.b.a.) business/commerce, generalActivities and Societies: Miembro de AIESEC

Eude business school
2011 - 2012Master's degree marketing/marketing management, generalActivities and Societies: Congreso de Dirección Comercial, Madrid septiembre 2013
Experience

Claro
May 2010 - Oct 2010Business assistantSpecialized sales training for 3 weeks with foreign advisors, including software tools management, negotiation techniques, and a focus on sales excellence. During this period, I worked as a consultant in shopping centers such as Quicentro Shopping and Mall el Jardín.• Customer service for mobile phone services to corporate and individual customers.• Achieving sales targets and meeting objectives.• Ongoing training.• Selling new lines and porting lines from competitors

The university of british columbia
May 2010 - nowEcuador ubc summer programs representativeWorking on Ecuador Study Abroad Summer Program, with 30-40 students per year, involving cross-functional teams, plans and monitors schedules and project budgets, and organizes project activities depending on deadline requirements, coordinating logistics for housing.

Personal creations - personalizalo.net
Oct 2010 - Mar 2020Senior director of marketingMarket research, business plan, development, negotiation, financing, strategic alliances. Nowadays, we proudly have become the first custom gift shop, located in CCI, one of the most popular shopping malls in Ecuador. We have been recognized by several newspapers and TV shows.In addition, we are operating the first e-shop for custom gifts, delivering all around Ecuador, and we are evolving into a potential franchise concept.2010: Development of the business plan, brand manual, launch, profile creation, opening of the CCI store, training and motivation of the sales team.2011: Recognized by national press and television, positioning, social media launch, creation of the corporate sales team, public relations with media, 33% annual growth.2012: Opening of the San Luis franchise, procedure manuals, development of new products, budget management for marketing, human resource training.2013: Creation, development, and launch of the online store www.personalizalo.net, nationwide sales, distribution channel development, logistics, negotiation.2014: Opening of a new store in El Recreo, 0% staff turnover, 35% growth, launch of advertising campaigns, strategic business partnerships. Show less

Corporacion nacional de telecomunicaciones
Feb 2013 - Feb 2014Senior business development managerSenior Commercial Analyst within the National Commercial Management, responsible for acquiring new sales channels for the distribution of CNT products and services nationwide. This includes the development and implementation of the corporate brand manual at each local level across the country. I also provide ongoing support and guidance for business growth, coaching, and consulting for marketing plan development, as well as negotiation with corporate clients.I am in charge of VIP airtime accounts, achieving a 23% growth in airtime sales in the main retail chains nationwide. This involved training, incentive plans, and collaboration with the national CNT branding campaign across Ecuador, working closely with the Promotion and Marketing Management. Show less

Ecuadorian short term rentals association
Aug 2019 - nowCo-founder & president of the ecuadorian short term rentals associationI am the Co-Founder and President of the National Short-Term Rental Association of Ecuador. I have been involved in the development of the Host Ecuador brand in collaboration with the Ministry of Tourism of Ecuador and Airbnb. Together, we laid the groundwork for the implementation of regulations and the legalization of short-term rentals in the country. I serve as the official representative of the short-term rental industry in Ecuador and am an expert in data analysis for the industry in Ecuador.I am also a Co-Founder of HostFest, the national convention for hosts in Ecuador. This event brings together all members of the industry, with 2,000 visitors in attendance. At HostFest, companies, platforms, and hosts learn about the latest trends and technology in the short-term and vacation rental industry.We participate in local and international tourism fairs to promote Ecuador and showcase a portfolio of outstanding short-term and vacation rental properties in Ecuador. Show less

Selina
Jul 2021 - Mar 2022Country sales director- Setting and executing a country-based sales strategy to achieve revenue targets across all revenue stream (F&B, T&T, Accommodation, Cowork)-Budget forecasting for sales and provide weekly reporting against budget including successesand challenges Manage, retain and grow existing customers-Grow sales through country specific OTA’s e.g. Enjoypanama.com, Offline: Tour operators, travel agents-Manage relations and revenue with DMO’s and local tourist board discussions -Local DMC and Incoming Tour Operators agreements (such as for Explore)-Manage and create new partnerships: companies and brands that Selina can work with to drivedemand and revenue to the locations-Discussions with large in-country corporations-Establish cross selling practices between properties in a country level and internationally forworldwide Selina’s locations.-Country events, trade shows (trade representation) and speaking opportunities-Revenue management knowledge for revenue maximization-Provide sales reporting to head of country, and regional sales director tracking progressagainst targets, successes and challenges Show less

Hotel puerto pacifico guayaquil airport
Mar 2022 - Apr 2023Commercial managerResponsible for developing a commercial strategy covering all segments and channels to maximize total revenue and profit performance as well as market share penetration of the hotel.Implementing the OTA pricing strategy that achieves 300k for 2022Positioning the hotel as 11 top best hotels in Guayaquil.Granting big corporate accounts that supports 30% of the sales budget.
Licenses & Certifications

Twitter and facebook ads
Formacion gerencial internacionalJan 2015
Volunteer Experience
Quito Ecuador Airbnb Community Leader
Issued by Community Leaders for Airbnb on Feb 2018
Associated with Gabriel GuzmanVoluntario en desarrollo de micro emprendimientos
Issued by CENIT on Jan 2011
Associated with Gabriel Guzman
Languages
- enEnglish
- spSpanish
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