Leonardo Zappa

Experience

• 

  RP Trader (Startup)

  Oct 2018 - Sept 2019

  • Managed operation, selection and training for the SDR team• Created and executed onboarding program for new SDR • First place in opportunities generated

  • BDR Team Leader

    Jan 2019 - Sept 2019

  • BDR

    Oct 2018 - Jan 2019
• 

  Hype Empreendimentos (Real State Developer)

  Sept 2019 - Oct 2020

  • 20% Increase in conversion from leads to proposals for leads coming from the website through a website redesign.: --> Product Discovery with stakeholders (Owners, Sales team, Clients) --> A/B testing using Google Optimize and Hotjar; --> Product Delivery with developers; also worked with performance marketing, mainly google ads • First place in sales, leading to 15 sold apartments.

  • Product/Performance Marketing

    Mar 2020 - Oct 2020

  • SDR

    Sept 2019 - Mar 2020
• 

  Criamos Seu Site

  Oct 2020 - Sept 2021

  Co-Founder

  • Increased ACV by 100% through: --> Building ICP and client personas; --> Identifying client pain points; --> Defining and following KPI's; --> Documenting and executing processes;• Responsible for acquiring the first 15 clients, working from lead generation to website delivery.• Developed websites in Wordpress, helping me understand better technical feasibility.

• 

  Straumann Group

  Sept 2021 - Apr 2022

  Product Marketing

  Conducted market research and competitive analysis to inform product positioning and go-to-market plans.Developed materials to train GTM teams on other countries.

• 

  Cobli

  Apr 2022 - Nov 2024

  Results delivered:- 4.5 million USD saved over the next 5 years. 200k USD only in 1S2024- I developed and launched the second generation of Cobli’s AI Dashcam. I created the whole launch process, involving areas such as sales, marketing, legal, customer success and operations. Since its launch in mid april, it has generated an increase of 240k USD in ARR.I led two technical/platform squads at Cobli. I oversaw the entire product development process, from business cases to launch and iterations. I defined and pursued product goals aligned with the company's objectives. Additionally, I maintained close relationships with key accounts to help close deals and retain potential churn. I acted as the bridge between sales and our tech team. Thanks to this close relationship with CS and Sales, I was Cobli’s PM who visited the most clients in the past two years Show less Results delivered:- Over 400k USD increase in ARR- 540k USD saved by the end of 2025- Over 20% reduction in technical support ticket closing time.- Developed and launched a feature used daily by over 50% of our user base.I developed and launched a product that enabled the entry of our two largest customers, essential to closing our latest funding round. Today, these products have expanded to the rest of our base. Although I had never worked with IoT before, I quickly learned about the subject and became a reference at Cobli, demonstrating my ability to learn and handle technical topics. Show less

  • Senior Product Manager - AI

    May 2024 - Nov 2024

  • Product Manager - AI & IoT

    Jun 2023 - May 2024

  • Associate Product Manager - IoT

    Apr 2022 - Jun 2023
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  DLocal

  Nov 2024 - now

  Product Manager - AI & Data Science