Caitlin Fitzgerald

Experience

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  Marvel Entertainment

  Jun 2008 - Aug 2008

  Art Returns Department

  While working in the Art Return Department I helped to organize, research, catalogue and return original artists work to pencilers and inkers working for Marvel Comics. I also assisted with printer calibration and maintenance and was shown some of the basics of the editing, design, and printing processes.

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  MultiPlan

  Sept 2009 - Dec 2009

  Prescreener

  Job Description: Prescreener for doctor applications for various insurance certifications through the Multiplan/PHCS network.

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  FAULKNER HOSPITAL

  Jan 2010 - Apr 2013

  Unit Coordinator

  • Responsibilities included: ordering medical and office supplies and maintaining their stock, directing and assisting phone calls, maintaining office equipment such as printers, copiers and fax machines.• Discharging and admitting new patients, assembling charts, completing copying, typing and drafting of documents as needed by the medical staff and providing general support to the unit in any way applicable• Occasionally required to asses escalating patient situations and contact security as necessary Show less

• 

  Brigham And Women's Faulkner Hospital

  Feb 2013 - Jul 2013

  Department Secretary

  • Duties included chart assembly and breakdown, billing, scanning, and data entry scheduling appointments and admitting patients• Also worked with Brigham and Women's Hospital to coordinate billing and charting practices between two different hospitals• Assisted with the scheduling of appointments and follow up appointments and admitting patients

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  PosiGen

  Aug 2013 - May 2021

  Ran entire marketing department. Ensured brand consistency across all markets, maintaining and updating brand books and style guides. Developed and managed engaging content across multiple platforms, including email campaigns, social media posts, blogs, and marketing materials. Directed media plans and ensured creative consistency across all materials. Designed visually appealing graphics and marketing materials adhering to brand guidelines. Implemented Salesforce Marketing Cloud integration and set up Datorama for enhanced digital marketing visibility.• Rolled out training programs for sales teams and communicated marketing offerings effectively, driving 80% increase in program adoption.• Analyzed and interpreted data to inform content strategies and improve campaign performance, implementing campaigns that had 50% lower cost of acquisition to company average.• Implemented lead retention efforts that increased kept sales calls by 15% Show less Developed advanced reporting solutions for sales and marketing departments, provided detailed sales and marketing metrics to executive management. Assisted in rolling out and training staff on a new customer referral program. Created a sales commission calculation process using CRM data and Excel.• Launched detailed metric dashboards for sales and marketing teams.• Improved customer referral program and trained staff on its use, increasing program performance by 88%• Drove marketing-sales collaboration that increased campaign effectiveness Show less

  • Marketing Manager

    Jul 2017 - May 2021

  • Marketing & Sales Analyst

    Nov 2014 - Aug 2017

  • Telemarketing Team Lead

    Dec 2013 - Nov 2014

  • Telemarketing Specialist

    Aug 2013 - Dec 2013
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  Caitlin Fitzgerald Art

  Apr 2018 - now

  Owner

  Owner and operator of an independent art company. Run all operations including creation of art, client acquisition, outreach, gallery partnerships, website management, content creation, and marketing. Relevant marketing-based tasks include:• Creating strategies to build contact lists for newsletters, writing copy for newsletters and blog posts.• Engaging with audiences on social media, acquiring new leads as both galleries and independent buyers.• Running digital ad campaigns for audience growth and sales. Show less

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  BMO

  Jun 2021 - Mar 2024

  Led a team of marketing professionals, providing mentorship and strategic direction to ensure the successful execution of marketing initiatives. Implemented advanced reporting systems to analyze customer engagement, optimizing future campaigns based on actionable insights. Developed and executed content strategies for email and digital channels that aligned with brand objectives and target audience. Elevated customer experience by optimizing lifecycle management and email automation, focusing on B2C and B2B integration.• Developed and executed comprehensive marketing strategies to improve deposits onboarding experience, leading to a 47% increase in funding and activation rates.• Led innovative marketing campaigns across digital platforms, delivering 85% higher engagement rate against company average. Show less Led email automation, journey work, and asset creation for US Lifecycle Marketing team. Drove cohesive one-client approach across customer lifecycles. Developed advanced reporting systems to track customer engagement across digital channels. Participated in both B2C and B2B efforts.• Leveraged CRM tools for list segmentation, consumer feedback, and personalized content delivery.• Delivered automated, customized consumer education with a 26% higher engagement rate than company average.• Targeted B2C and B2B clients on paperless statement adoption with 25% higher CTR than company average. Show less

  • Head of Lifecycle Marketing

    Feb 2023 - Mar 2024

  • Senior Marketing Manager - Lifecycle Team

    Jun 2021 - May 2023
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  The Boleskine House Foundation SCIO

  Feb 2025 - now

  Marketing Strategy & Execution

  Volunteer work assisting Boleskine House Foundation SCIO with the development and execution of marketing efforts. Responsibilities include: • Developing measurable marketing strategies with the goal of expanding the ability of the foundation to offer enrichment and benefit to the community.• Execute on strategy to drive results, report out on effectiveness to stakeholders, socialize the work of the foundation as needed.