Experience

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  Mxr corporation pte ltd

  Nov 2009 - Feb 2010

  Game art intern

  • Created miscellaneous low poly 3D models for AR/VR web demo projects and overseas convention exhibits. • Contributed key concept art and UI designs for an AR/VR mini-game.

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  Digipen institute of technology

  May 2013 - Aug 2013

  Teaching assistant

  • Assisted lecturer in handling 2D Animation Project module, and provided helpful feedback and support to students.

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  Sparky animation

  Sept 2015 - Aug 2018

  Production coordinator

  • Spearheaded meetings with different departments and stakeholders to meet project milestones and deadlines.• Understand any 3D animation production issues that arise and follow through until they are resolved with no delay.Projects involved:1. Doc McStuffins Season 3 and 4, Disney Junior2. Motown Magic, A Netflix Original

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  Tiny island productions

  Aug 2018 - Jan 2021

  Line producer

  • Fostered the CG artists’ development and well-being through empathy. • Delivered animated episodes to external stakeholders on time, sometimes ahead of schedule, saving the company valuable time and resources.Projects involved:1. An upcoming, undisclosed feature film2. Doug Unplugs by Dreamworks TV Animation, Apple TV+

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  Betafi

  Mar 2021 - Apr 2021

  Product designer

  This was a 3-week pro bono client capstone project during my education at the General Assembly. Betafi is a start-up providing a one-stop solution for conducting UX research. • I worked with four other designers to enhance the UX of a web-based video call/ conferencing platform with actionable solutions and prototypes. • Had constant standups with the co-founders to prioritise features, and discuss user needs and the impact on business goals. • My key contribution was creating lo-fi wireframes that determined the visual direction of the product. • My designs increased the video call tool’s system usability score (SUS) by 38%. Show less

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  Dish cult

  May 2021 - Feb 2024

  Junior ux designer

  Career highlights: • Achieved a 25% increase in mobile app conversion rates in two quarters by optimising UX for the Dish Cult Rewards loyalty program. • Contributed to multiple UI/UX designs for the launch of Dish Cult Rewards and its referral program to drive higher adoption and user retention. • Co-led regular user interviews initiative with a product manager, to refresh user personas for 2024. • Conducted and facilitated an affinity mapping workshop with key stakeholders. • Presented actionable user insights and advocated UX values to multiple company stakeholders and the C-suite.Other accomplishments: • Designed an MVP for a B2B SaaS app store platform for integration and discovery of business solutions into restaurant operations. • Part of the team rebuilding the design system framework and converting working files from Sketch to Figma. • Documented the product’s information architecture as part of a larger UX initiative to map out potential site improvements. • Provided front-end development support and creative graphic design efforts for various marketing campaigns. Show less