Experience

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  Auchan france

  Mar 2009 - Aug 2009

  Associate team lead

  Planning the daily activity of a profit centerManaging a team of 25 people

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  Dupont

  Oct 2009 - Oct 2012

  Marketing & registration manager, emea, professional products

  Implemented strategic marketing & communication plans to ensure rapid market acceptance of new pest management offerings, preparation of product launches, media plans, tradeshows.Event management: organisation and participation to key EU trade events.Secured biocide product registrations in the EMEA region, through the preparation & submission of dossiers and follow up with local authorities.Provided marketing and technical support to the distribution channel.Ensured monthly product forecasting and sales reporting. Show less

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  Syngenta

  Oct 2012 - Nov 2023

  Accelerated the delivery of product launches and rapid market access in Philippines, Malaysia, Indonesia, Thailand, Vietnam and Singapore.Drove marketing campaigns in the Philippines and grow local team members’ capabilities through coaching.Led & facilitated marketing workshops and pre-launch panel discussions.Led the brand rejuvenation & repositioning of the rodenticide portfolio in ASEAN.Led the segmentation of the insecticide portfolio and re-launch of a strategic global asset.Led the launch of a premium Turf management product in SingaporeCreated learning programs and led workshops to coach individuals and teams for impactful communication. Show less Product lifecycle management, definition and implementation of the portfolio strategy for Biocide products (PT14 Rodenticides & PT18 Insecticides).Team leader, responsible for the recruitment, training, and development of the Marketing & Technical Services team.Led market research activities, pricing strategy, brand plans and registration plans.Responsible for third party relationships and consumer solutions (e.g. Talon®Soft, Outcast®).Developed compelling and creative product launch plans and campaigns, delivering rapid sales growth across the region Europe, Middle East, Africa (e.g. Advion® gels).Ensured consistency of product positioning and messages, building a strong brand equity across EMEA.Led the design of training and communication platforms for sales teams and customers.Managed the budget for regional marketing & technical trials activities.Global Diversity & Inclusion Champion for the Lawn & Garden Business Unit. Show less Coordinated market research projects to support new product introductionsDesigned and executed detailed product launch plans and campaigns in alignment with the global marketing teams and local sales teamsDeveloped and implemented annual marketing communications tools and plans: print and online advertising, literature, PR, promotional items, newsletters, presentationsLed new business development projects in Italy and HungaryRegional “brand ambassador” for the new Global brand identity for the PPM business Organized and attended trade events, customer events and all A&P activitiesManaged the A&P budget for EMEAManaged seasonal traineesDesigned and launched the PPM website for the EMEA regionMaintained an efficient network of internal resources and external agencies Show less

  • Global Branding Manager

    Jan 2020 - Nov 2023

  • Marketing Manager & Digital Lead, Professional Solutions ASIA

    Aug 2019 - Jan 2020

  • Regional Marketing Head & Portfolio Manager Pest Mgmt & Vector Control, Europe Africa Middle East

    Jan 2016 - Jul 2019

  • Marketing & Communications Manager, Professional Pest Management, EAME

    Oct 2012 - Dec 2015
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  Aurélie baillet consulting & coaching

  Sept 2020 - now

  • Certified Creatrix® Transformologist® - Subconscious Mind Reprogramming For Women

    Feb 2021 - now

  • Founder, Consultant and Coach

    Sept 2020 - now
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  Peoplesmart sas

  Jun 2022 - now

  Senior consultant