
Timeline
About me
Senior Digital Marketing Manager I AWS Italy
Education

Challenge network
-🎓 personal branding & digital marketing marketing passed✓ Web & Social Communication✓ Web Content Management & Creation✓ Social Media Tools Kit (Graphic,Design,Trends)✓ Web Optimization & Marketing: Strategies SEO & SEM✓ Google tools for the performance✓ Google Analytics✓ Online Advertising : Google Adsense & Google Adwords✓ Blog ✓ Web Content Editing & Writing✓ Web Marketing Strategy✓ E-mail Marketing✓ Personal Branding✓ Social Media & Community Management

University of rome "foro italico"
2012 - 2014🎓 master's degree in economic and management of sport economic impact of the event sport 108Activities and Societies: Studenti in Movimento I got a Master’s degree in Management of Sport at University of Rome "Foro Italico" with score 108/110.The main subjects of the Master's course were:✓ Sport Marketing ✓ Planning and implementation of Sport Events✓ Sport and Leisure Management✓ Sport and Economics✓ Management and Leadership in the sport sector

University of urbino "carlo bo"
2008 - 2012🎓 bachelor's degree in physical education and sport università degli studi di urbino "carlo bo" 103I earned my Bachelor's degree in Physical Education and Sport, at the University of Urbino, with a score of 103/110.The main subject were:✓ Sports and Practical activities✓ Sport Economic✓ Sport Event✓ Sport Law✓ Sport Communication

Edinburgh napier university
2018 - 2019🎓msc marketing international marketing distinctionThe main subjects of the Master's course are:✓ Principles and Practice of Marketing✓ International Bussines Event Management ✓ Strategic Brand Management ✓ International Festival and Event ✓ International Sales Management ✓ Global Marketing ✓ Research methods
Experience

University of jyväskylä
Oct 2014 - Dec 2014💼 event sport volunteer
Tra.ma.el srl
Jun 2015 - Feb 2016💼 marketing assistantWorked as a Marketing assistant for Tramael Srl company which is involved in the waste industry. My duties were:✓ Planning and implementing customer service relationships online and offline in order to create and improve business awareness and sales in such a dynamic business as the waste industry; ✓ Understandertaing and dealing with clients‘ offline to obtain useful insight that helped the company growth in such a dynamic and competitive sector.

Sheffield centre
Aug 2015 - Aug 2015💼 group leader
Findmatch
Aug 2016 - Jun 2017💼 marketing assistant
Assembly festival
Jul 2017 - Sept 2017💼 front of houseWorking as a customer service assistant during the 2017 Edinburgh Festival Fringe at Assembly Rooms venue where I obtained the opportunity to develop my customer skills in a fast-paced festival environment. My responsibilities were:✓ Ensuring the smooth running of shows taking part in the Assembly Rooms venue; ✓ Assuring that all customers have a positive experience during the shows.

Assembly rooms edinburgh
Jul 2017 - Feb 2019💼 customer service assistantWorking as a Front of House in the most important and multi-purpose 5* venue where my duties are:✓ Assisting and welcoming all the attendees by providing an excellent and high level of customer services;✓ Dealing with any queries and complaints by trying to find the most suitable solution without losing the venues' vision.

Museums & galleris edinburgh
Jul 2017 - Jun 2018💼 visitor and customer service assistantWorking within a team around the Museums and Galleries run by the Edinburgh Council where my duties were: ✓ Providing friendly and efficient customer service to visitors by responding to public and enquires in person in a busy environment.✓ Working efficiently with a team during special events at the museums and taking initiative when required.

Edinburgh international festival
Jul 2018 - Sept 2018💼 sponsorship and development assistantThree weeks in August, Scotland’s capital becomes an unparalleled celebration of the performing arts and an annual meeting point for people of all nations. Every year, the International Festival presents a programme featuring the finest performers and ensembles from the worlds of dance, opera, music, and theatre. I worked productively as part of the Sponsorship and Development team in support of the Special Projects Manager where my duties were: ✓ Helping administer and attend the Sponsorship and Development Department’s annual programme of events during the 2018 International Festival;✓ Assisting the Senior Development Assistant creating post-Festival debrief reports to all supporters;✓ Administering and update donor databases through CRM software and respond to member queries;✓ Managing donor lists and preparing mailing materials like invitations, solicitations, and newsletters;✓ Developing relationships with current and prospective corporates and donors. Show less

The city of edinburgh council
Sept 2018 - Feb 2019💼 sales assistantWorking as a Sales Assistant for the Council I was involved in:✓ Providing a high standard of customer service and helping customers with finding products they are looking for with the ultimate aim of encouraging them to buy.✓ Operating the cash registers, taking payments, performing refunds/store credits and preparing daily banking reports.

Aberdeen
Mar 2019 - Sept 2019💼 b2b marketing lead generation emeaAberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market.My duties were:✓ Developing new business opportunities in EMEA countries via telephone, email and social networks to demand generation in the Technology field;✓ Managing data for new and prospective clients in the Company's CRM ensuring all communications are logged and information is accurate. Show less
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Amazon web services (aws)
Oct 2019 - nowResponsible for scaling and helping AWS EMEA South to connect with customers, drive brand awareness and ensure to deliver valuable and engaging content, all while driving towards AWS business outcomes.Key job responsibilities:• Own, develop and drive the digital marketing strategy for EMEA south countries with a focus onawareness, acquisition, activation and demand generation.• Utilise marketing automation to deliver marketing programs aligned to key commercial prioritises and segments for EMEA south countries.• Own the digital customer journey ensuring it’s connected to the wider marketing programs and look for opportunities to improve and innovate.• Analyse digital channel performance metrics and insights to inform future marketing strategies and plans.• Partner with global and EMEA AWS marketing teams to ensure campaign consistency with global practices, and to influence development and optimization of global practices based on EMEA south countries priorities.• Oversee the creation and optimization of digital assets for example: email, landing page, and marketing activity program templates in Marketo, Adobe and other tools.• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.• Deliver clear, consistent, and frequent communication with Field Marketing stakeholders to ensure clarity on strategy, tactics, goals, and performance for digital channels. Show less
💼 Senior Digital Marketing Manager
Sept 2023 - now💼 Digital Marketing Manager
Feb 2022 - Sept 2023💼 Senior Marketing Specialist (MRC) EMEA
Jul 2021 - Jan 2022💼 Marketing Specialist (MRC) EMEA
Oct 2019 - Jul 2021
Licenses & Certifications
- View certificate

✏️ solution selling
LinkedinFeb 2019 - View certificate

✏️ advanced google analytics
GoogleFeb 2019 - View certificate

✏️ google analytics for beginners
GoogleJan 2019 - View certificate

✏️ prepare yourself for a career in sales
LinkedinFeb 2019 - View certificate

✏️ sales pipeline management
LinkedinFeb 2019 
✏️the fundamentals of digital marketing
GoogleJan 2018- View certificate

✏️ sales: data-driven sales management
LinkedinFeb 2019 
✏️ ielts
Ielts usaJan 2017
✏️ cambridge english certificate
Cambridge english language assessmentJul 2017- View certificate

✏️ marketing foundations: market research
LinkedinFeb 2019
Honors & Awards
- Awarded to Andrea Guardato🏅 Edinburgh Napier University Medal Edinburgh Napier University Apr 2019 I have been awarded with the University Medal in recognition of my outstanding achievements in my individual Programme of Study.
- Awarded to Andrea Guardato🏆 Campione Regionale Pattinaggio su Strada - 2005
Volunteer Experience
🎒 Staff gestione accrediti
Issued by Comitato Olimpico Europeo EOC on Nov 2013
Associated with Andrea Guardato🎒 Staff accoglienza Festa del Centenario del CONI
Issued by CONI on Jun 2014
Associated with Andrea Guardato
Languages
- 🇮🇮🇹 italian
- 🇬🇬🇧 english
- 🇪🇪🇸 spanish
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