Kirsten Darnell

Kirsten darnell

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  • Timeline

  • About me

    Public Relations Account Supervisor at Burson

  • Education

    • Sam houston state university

      2012 - 2015
      Bachelor of arts (b.a.) public relations & advertising

      Activities and Societies: Dean's List 2013 - 2015 University President's Office Events Intern Priority One PRSSA

  • Experience

    • Sam houston state university

      Aug 2014 - May 2015

      Clients ranged from on-campus colleges and departments to off campus businesses and venues. In doing so, as a member of the Priority One team I received hands-on experience in preparing for a future career in the public relations field. Experience included: writing press-releases and communication plans, client presentations, designing brochures, event preparation, event promotion and more. Event planning and preparation, budgeting, reservations, external contacts, venue décor, assembling volunteers, writing agendas for volunteer meetings, monitoring multiple projects.

      • Account Executive Intern, Priority One

        Jan 2015 - May 2015
      • Special Events Intern

        Aug 2014 - Dec 2014
    • Postup

      Aug 2015 - Apr 2016
      Marketing intern

      PostUp is an email marketing platform with large scale, enterprise clients. As the marketing intern, I complete many projects involving research, data, social media, email content strategy, email marketing campaigns, blogs, assistance with webinars, and more.

    • Anthonybarnum public relations

      Apr 2016 - Dec 2017

      Activities include producing a broad range of PR and marketing documents of varying complexity; editing the work of others, critiquing and/or altering copy as needed to produce effective finished pieces; writing polished, well-organized and grammatically correct documents; originate media pitching concepts; undertaking complex research for the development of client recommendation documents; as well as interfacing with advocates and client third-party sources. As an assistant account executive for anthonyBarnum Public Relations, I predominantly handle content creation and editing; social media messaging and strategy; thought leadership; and mass media communications. Other tasks include: conducting research and generating strategic reports; gaining mastery over internal media and research technology; and drafting PR and marketing documents of varying complexity, including feature articles, web content, news releases, speeches and Q&As.

      • Public Relations Account Executive

        Jun 2017 - Dec 2017
      • Public Relations Assistant Account Executive

        Apr 2016 - Jun 2017
    • Love advertising

      Jan 2018 - Nov 2021

      Responsible for planning and managing the execution of client and media-related public relations activities to ensure client needs are met while serving as a resource and mentor for junior team members. Essential tasks and responsibilities include creating and implementing client objectives, goals, messaging and positioning; ensuring client campaign goals and expectations are met while managing budgetary expenditures; ongoing strategic media relations and outreach in a variety of markets; production and/or editing of all press materials including releases, press kits, advisories, pitches and bylined articles; monthly reporting regarding hours, budget and media coverage; and assisting with other PR responsibilities as necessary. Show less In addition to providing day-to-day service to clients, activities include supporting the development, implementation and monitoring of public relations and social media campaigns across a number of mediums and platforms; as well as write and gather content for PR, social media and blogs while collaborating with the team on various projects. Essential tasks and responsibilities include the following: support and client management, media relations and social media community building, research, and monitoring and reporting. Show less

      • Public Relations Supervisor

        Jul 2021 - Nov 2021
      • Public Relations Senior Account Executive

        Jan 2019 - Nov 2021
      • Public Relations Account Executive

        Jan 2018 - Nov 2021
    • Hill+knowlton strategies

      Nov 2021 - Dec 2024
      Public relations account manager

      Client: Mazda North American Operations- Serve as day-to-day client contact and primary gulf region media contact- Finalized edits and launch of updated press site- Provide in-depth flash and quarterly reports- Lead product-related initiatives via drafting press materials, website amplification, mass email distributions, and pitching to media - Assist with corporate-related initiatives related to ESG and CSR- Managed project updates related to the Mazda CX-50, CX-90, and CX-70 drive programs including but not limited to: Media list building, press save the dates and invitation drafting and distribution, communicating with multiple agency partners project updates, on-site assistance, and program metric reporting- Lead curation, review, and distribution of daily executive newsletters - Maintain corporate and product messaging documents on a monthly basis- Create SME interview briefing sheets and assist with interview prep Show less

    • Burson

      Dec 2024 - now
      Public relations account supervisor

      Mobility + Transportation Client: Mazda North American Operations

  • Licenses & Certifications

    • Defining research with human subjects - sbe

      Collaborative institutional training initiative program - university of miami
      Sept 2014
      View certificate certificate
  • Volunteer Experience

    • 2017 Panelist for We Are PR! by SHSU Priority One

      Issued by Sam Houston State University on Nov 2017
      Sam Houston State UniversityAssociated with Kirsten Darnell
    • 2016 Panelist for We Are PR! by SHSU Priority One

      Issued by Sam Houston State University on Oct 2016
      Sam Houston State UniversityAssociated with Kirsten Darnell
    • Life Group Leader for Youth & Young Adults

      Issued by Lake Hills Church on Nov 2016
      Lake Hills ChurchAssociated with Kirsten Darnell
    • Planning & Organizing

      Issued by Benefit for Benita on Apr 2012
      Benefit for BenitaAssociated with Kirsten Darnell