Kara Odell

Experience

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  Hale and Hearty Foods

  Feb 2012 - May 2012

  Marketing Intern

  Hale and Hearty Foods is an allergen-free wholesale food production company serving the United Kingdom.Responsibilities:-Created a long term social media marketing strategy -Wrote copy for press releases and trade publication advertisements-Managed all customer queries across platforms-Assisted in the preparation for trade shows

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  Lindley Habilitation Services

  May 2013 - Aug 2015

  Director of Fill-in

  Lindley Habilitation is a staffing agency that provides Medicaid funded and private pay services to consumers with special needs. Responsibilities and achievements:-Overhauled the procedure for submitting coverage from paper documents to an electronic format-Maintained a standard of 97% compliance with family notification as dictated by the departmental procedure-Maintained an average of 75% billable hours through Q2 and Q3 of 2015, saving the company $40,000 per pay cycle from the previous year-Managed a team of 20 staff Show less

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  Spin A Web Designs

  Feb 2015 - Feb 2016

  Marketing Assistant

  Spin A Web Designs is a web design and marketing firm that specializes in helping small businesses grow their web presence. Responsibilities:-Building and creating content for client Facebook pages-Creating and executing email campaigns using Constant Contact and MailChimp-Updating and maintain client contact lists-Assisting with client events at trade shows, including the High Point Furniture Market

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  YMCA of Greensboro (Camp Weaver)

  Aug 2015 - Jan 2016

  Marketing Intern

  Camp Weaver is a day and overnight summer camp and recreational facility through the YMCA of Greensboro. We offer children, school groups, and professional retreats the opportunity to learn skill building, team work, and self-confidence in a dynamic environment. Responsibilities:-Creating content for and managing all social media platforms-Building and maintaining a list of potential clients-Assisting with the Annual Giving Campaign, including soliciting donations

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  National Power

  Feb 2016 - Oct 2017

  Marketing and Communications Coordinator

  National Power is a diversified power solutions provider that offers comprehensive protection and management to businesses of all sizes. Responsibilities:-Completed a company re-brand, including designing and implementing new brand guidelines, building signage, vehicle signage, uniforms and uniform policy, and stationary -Acted as webmaster and coordinating the design and launch of a website redesign-Copywriting and design for all customer-facing communications to drive sales and comply with brand guidelines for the National Power brand and their partner manufacturer brands Show less

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  Eaton

  Oct 2017 - now

  Leading the marketing and communication team for the Power Quality Division in all web-based initiatives. Working in the Power Quality division to support product launches and digital marketing technologies. Responsibilities: -Built pages and authored content for enterprise-wide website redesign-Designed page templates and wrote content for improved SEO-Coordinated marketing efforts for the launch of the 9SX UPS and High Density rack PDU-Designed web tool enhancements to promote mobile-responsiveness and improve UX

  • Web and product marketing manager

    May 2022 - now

  • Digital Marketing Specialist

    Feb 2019 - May 2022

  • Marketing Communications Specialist

    Oct 2017 - Jan 2019