Mia Schlichting

Experience

• 

  ArtRebels

  Jul 2011 - Aug 2013

  A network agency and ecommerce platform within fashion, design and publications. Key Responsibilities: • Stakeholder Management of e-commerce partners on sales and branding projects• Project- and event management: Trailerpark Festival, Events at CFW 2012, Brand/partner curations• Team leadership of five interns on concept development, planning and execution of projects Key Responsibilities:• Digital marketing campaigns, including web, SEO/SEM, Email, social media and display marketing• Measuring, reporting and providing recommendations on the performance of campaigns using google analytics and webmaster tools

  • Project Manager

    Jan 2012 - Aug 2013

  • Digital Marketing Intern

    Jul 2011 - Jan 2012
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  Grizzly - Movement Marketing

  Apr 2014 - Mar 2016

  Brand Consultant

  Consultancy specialised in movement marketingKey Responsibilities: • Qualitative and quantitative insight generation and analysis on consumer behaviour and market trends• Brand consultancy on brand platform strategies and customer engagement• Account & project management of btb and btc companies within FMCG and tech industries

• 

  PS Communication (Denmark)

  Nov 2017 - Sept 2019

  Strategic Account Manager

  Nordic agency specialized in international brand activation strategiesKey Responsibilities:• Account and project management of btb and btc companies within banking and tech industries• Data analytics & insight generation for briefing processes and client recommendations• Brand Consultancy: value propositions, customer segmentation and brand platform strategies• Sales and new bizz responsible: tenders, pitching and lead generation

• 

  Dunnhumby

  Nov 2019 - Dec 2023

  Dunnhumby is the global leader in Customer Data Science helping retailers and brands perfect the science of shopping by putting the Customer firstKey Responsibilities: • Category Management within fresh categories with focus on analyzing customer data and providing actionable recommendations that generate value to Coop and their suppliers• Team leadership of three consultants within the DK commercial team Key Responsibilities:• Category Management within fresh bread, chips and snacks, tobacco, and frozen categories• Champion role (specialist) of dunnhumby tools: data understanding and use of shopper insights • Consultancy and project magement of category & assortment projects, NPD, pricing and promotion • Stakeholder Management of danish and global FMCG brands and senior stakeholders in Coop Denmark

  • Senior Insights Consultant (Coop)

    Jan 2023 - Dec 2023

  • Insights Consultant (Coop)

    Nov 2019 - Dec 2022
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  Coop i Danmark

  Jan 2024 - now

  Senior Strategy Consultant | Commercial Excellence

  Key Reponsibilitites• COGS Optimisation and supplier negotiations• Category development through assortment-, pricing- and campaign strategies