Jersey Babcock

Experience

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  Palm Publishing

  Jan 2009 - Jan 2010

  Design Intern/Freelancer
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  Fernando Luis Alvarez Gallery

  Jan 2010 - Jan 2010

  Design Manager
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  Everyday Health Inc. | WhatToExpect.com

  Jan 2010 - Jan 2016

  At What to Expect & Everyday Health as Associate Art Director, I owned the creative journey from concept to execution. I crafted pitch materials that not only sold but wowed – templates, mock-ups, and comps were my bread and butter. Sales events and meetings were my canvas, where I weaved my magic to create collateral that turned heads.Collaboration wasn't just a buzzword; it was my daily mantra. Working with teams like Development, UX, Product, and Marketing Solutions, I orchestrated designs that were not just smart but downright brilliant.And let's talk collaborations – I played a key role in successful partnerships with heavyweights like Amazon, Pfizer, Abbott, Babies”R”Us, and more. Show less

  • Associate Art Director

    Jan 2014 - Jan 2016

  • Senior Graphic Designer, Creative Services

    Jan 2013 - Jan 2014

  • Sales Designer

    Jan 2010 - Jan 2013
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  PVH Corp.

  Jan 2016 - Jan 2017

  Communications Designer

  At PVH, I was the creative maestro within the Operations Team of the Marketing Department. I wasn't just designing presentations and pitches; I was the driving force behind the visuals that told our brand story. Whether it was collaborating with senior leaders or supporting the sales/media teams, my knack for turning ideas into visually captivating realities helped the team shine.From nailing new business pitches to jazzing up sales events, I was armed with the Adobe Creative Suite and a creative toolbox. My passion for beautiful and effective communication wasn't just a job; it was a mission. Show less

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  Dotdash

  Jan 2017 - Jan 2022

  In my capacity as Director of Ad Product/Ad Innovation, I took the helm of the creative product vision Dotdash Meredith. Leading a dynamic team of product managers, designers and creative problem solvers, we successfully designed, optimized and built revenue-generating product solutions.My role extended beyond the creative sphere—I represented team objectives throughout the organization. Focused on optimizing operations, I bridged communication gaps between design, development, production, sales, editorial and marketing teams, ensuring a seamless flow of information and collaborative efforts. I was always the person everyone had in common. Client support was a key aspect of my responsibilities. I facilitated streamlined processes, implemented creative platforms, managed design systems, and developed comprehensive materials for effective product education.Project management was executed with precision using JIRA and incorporating Scrum methodology for Agile project delivery. Throughout, I championed continuous improvement initiatives to enhance team efficiency and project outcomes. Show less As Associate Art Director, I wasn't just making things beautiful — I was a driving force behind the scenes, leading a team of designers who dreamt up innovative branded content products that brought in a jaw-dropping $3MM in fresh business from top-tier advertisers in a single calendar year.I was in the trenches, shoulder-to-shoulder with engineers, creating Dotdash’s first-ever (!) content management system (CMS) dedicated to branded content. We didn't just create a new system; we laid down the groundwork for super-smooth, scalable processes that are still in play today.My playground extended beyond design. I implemented and kept close tabs on creative platforms, managing design systems, and whipping up materials that made even the most complex processes and products easy to understand.But that's not all—I was the go-to person for cross-departmental communications. I led the charge in getting teams from different corners of the company on the same page, ensuring strategies were top-notch and our cherished clients felt the love. I became a pro at weaving together a tapestry of collaboration. Show less In my role as Senior Designer, I led the conception, design, and execution of innovative custom digital advertising solutions in collaboration with internal revenue support teams and external clients. My focus was on crafting compelling storytelling materials and templates aligned with our business strategy, spanning pre-sale pitches to post-sale production and launch.I excelled in implementing and monitoring creative platforms, managing design systems, and developing onboarding materials for new hires, ensuring a seamless introduction to our processes and Revenue Product Suite. My commitment lay in not only creating impactful solutions but also facilitating knowledge transfer, empowering teams to navigate our processes effectively. Show less

  • Director, Ad Innovation | Branded Content

    Jan 2020 - Jan 2022

  • Associate Art Director, Revenue Product | Branded Content

    Jan 2019 - Jan 2020

  • Senior Digital Designer | Branded Content

    Jan 2017 - Jan 2019
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  BDG

  Jan 2022 - Jan 2023

  Senior Product Manager, Revenue Product

  In my role as a Senior Product Manager at Bustle Digital Group, I was instrumental in driving revenue through strategic product development. In less than a year, I successfully implemented new ad product and content features, resulting in a substantial $12MM increase in revenue from these new and optimized products alone.But it wasn't just about the numbers for me—I was on a mission to make product understanding easy and accessible for everyone. For internal product marketing purposes, I crafted a Revenue Product Handbook that became the go-to guide for over 40% of the company (considering all the employees who wouldn't need a guide like that!), plus individual robust materials for every product that needed my support. I love a deck, I just do, and with my design background, they were pretty to look at for those visual learners like myself out there.I took pride in defining key product metrics, monitoring progress, keeping everyone in the loop, and making sure we hit those benchmarks. Whether it was pre-sales or post-sales, content or design, I collaborated seamlessly with teams to tailor products to diverse client needs, ensuring scalability across brands and client categories. Show less

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  Her Campus Media

  Jan 2024 - now

  Vice President, Brand & Product Innovation

  As Vice President of Brand & Product Innovation at Her Campus Media, I lead the design, product, and engineering teams to drive innovation and elevate our brand’s position as the #1 media portfolio focused on Gen Z. My role involves guiding strategic product development, overseeing the creation of best-in-class editorial tools and advertising capabilities, and ensuring our design team produces impactful, performance-driven creative.I champion data-driven innovation, aligning all product and creative efforts with company goals. Collaborating closely with client services, editorial, and community teams, I foster greater transparency and cohesion across the organization. Additionally, I spearhead cross-functional projects that unlock first-to-market opportunities for growth, consistently seeking untapped opportunities for innovation and efficiency. Show less