戴月娥

Experience

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  PPG工业公司

  Jan 2006 - Jan 2011

  Marketing Specialist

   Product- Translate relevant product information, confirm product package, update product package storage every month; - Update product labels and external packing to ensure it’s consistent with latest GHS standard of product package;- Make relevant material for products training.  Conference promotion activity and promo materials’ preparation- For company seminars and dealer conference ,make hotel reservations, prepare conference, arrange and decorate hotel and update news release of the conference - Update the company’s website; - Produce Platinum Dealers Monthly and internal publication of the company; collect information of the industry and competitors; - Design and produce product manuals, leaflets; sales promotion handouts of the company.  Update customers’ information and release promotion information- Regularly visit key customers of the company through email or telephone; take charge of regular advertisement of sales promotion activities; update and maintain customers’ information.  Handle Government affair and Enterprises and Traffic Schools Cooperation Projects-Update key government contactors list -Regularly visit key government of the company through email or telephone and maintain sound relationships with them-Take charge of Enterprise and Traffic School Cooperation Project Show less

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  勃林格殷格翰

  Mar 2012 - now

  Marketing Manager

   Strategy/annual market and sales communication plans setting (including media metrics/social and digital campaign/Search engine etc. consumer touchpoint)-Through annual survey to get intelligence report of competitor and market trend and align with APAC regional team to set short/middle/long-term glocalized strategy/business objective-Define consumer marketing strategies, plan and initiate marketing activities/digital campaign to achieve business goals, increase brand awareness, market share and conversion rate Manage and monitor Social media/Digital campaign/Trade market communication plan execution-Debriefing consumer journey and touchpoint/business bottleneck to agencies and co-work with them for media buying plan/digital and social campaign/creative design: including weibo/wechat/vertical app/KOL/E-commence platform/programmatic media buying/search engine(SEM/SEO)/CRM system -Prepare campaign performance reports and analysis for regional team to share the experience and learning to provide strategic insights to optimize digital programs for maximum ROI-Monthly tracking marketing expense to ensure it align with marketing and sales calendar-Analysis online and offline project/campaign ROI and based on result to propose improvement solution for next cycle Trade marketing coopertation project(Online and Offline)-Through monthly field visit to identify different channel needs-Develop marketing tools/gimmicks/POSM for clinics, shop and EC shop including product shelf display/disease awareness educational video/product focusing picture/standardized product display page-Develop Online and Offline activities including webinar/live broadcast  New product launch events and distributor conference-Develop internal and external communication plan/new product launch plan and execute it by working together with sales, technical, communication department-Prepare for launch meetings/KOL invitation/newsletter/E-announcement/intranet Show less