
Varun Bholla
Marketing Executive

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Skills
Product marketingSales operationsSales effectivenessMarketing communicationsMarketingCustomer relationsPharmaceutical salesMarketing strategyBusiness relationship managementBrand developmentAbout me
Experienced Regional Manager with a demonstrated history of working in various diverse sectors in Marketing & Sales. Skilled in Business Relationship Management, Brand Building, Marketing Strategy, Sales Operations, and Customer Relationship Management (CRM). Strong sales & marketing professional with a Pgdm focused in Marketing from Institute of Management Technology, Ghaziabad.
Education

Institute of Management Technology, Ghaziabad
-Pgdm Marketing
Experience

Punjab technical university
Feb 2007 - Feb 2010Marketing Executive• Imparting Knowledge to students about various courses provided by PTU by counselling them.• Conducted Lecture on Communication Skills and Personality Development.• Organized Seminar and gave Presentations on PTU’s Educational Programme.• Sourcing the students by organizing various events in high schools and colleges to create and maintain data bank.

Data Integrity and Compliance
Feb 2010 - Jun 2011Territory Executive• Established healthy business relationships within the market and other channels involved while developing excellent rapport with the clients/ customers by providing excellent customer satisfaction; setting-up territory goals and short term / long term budgets• Conceptualized & implemented strategies for acquiring business from clients and utilized potential of existing accounts• Shouldered the responsibility of reviewing & interpreting the competition & market information • Focused on building General brands in the territory by conducting various brand campaigns • Attended meetings, conferences and exhibitions as required to promote products and services Show less

Emcure Pharmaceuticals Limited
Jun 2011 - Oct 2018• Handled the entire spectrum of functions pertaining to Business Development & Promotion; handled key accounts and looked after channel management.• Establishing corporate goals, short/ long term budgets and developing business plans for the achievement of goals• Instrumental in developing a competitive business development and promotion strategy, uncovering/ creating new opportunities, identifying dynamic and flexible; managing customer centric operations & ensuring customer satisfaction by achieving delivery & service.• Focusing on Building Brands in the region by properly implementing Brand building strategies and increasing prescriber base • Handling the task of development and training of my team to enable a wider access to customers and better customer relationship management.• Conducting regular follow up with team to ensure the implementation of aggressive enrollment and activation plans with regular reporting• Conducting market research and feasibility study to analyze the latest market trends and track the competitor’s activities thereby provide valuable inputs to streamline the marketing strategies• Development of DSA’s/Dealers to enable a wider access to customers and better customer relationship management. Conducting regular follow up with DSA’s/Dealers • Maintaining various process metrics & strict adherence to the compliance procedures at all times. Effective rendering of services to enable smooth flow of operations while identifying scope for process enhancements to improve services & facilities• Assessing training needs of the team and arranging training sessions to keep skill-level of the men up-to-date with global standards and penetration information for knowledge enhancement and performance improvement. Set up a structured feedback mechanism to assess effectiveness of the training programs Show less • Conducting market research to analyze the latest market trends and track the competitor’s activities thereby provide valuable inputs to streamline the marketing strategies• Managing of existing and acquiring of new customers in the assigned territory• Performing from the very first month of joining and taking territory to 105 % growth.• Focusing on Building Brands in the territory by increasing customer base and properly implementing Brand building strategies • Conducting Corporate Meets with reputed clients and giving them presentation about how our product is superior than others• Preparing list of each client/customer, targeting them for selected brands and generating sales by doing various marketing activities related to brands • Visiting customers and / or potential customers on a regular basis to promote products and services• Organizing Camps & Events for social health awareness and brand promotion Show less
Regional Manager
Apr 2016 - Oct 2018Territory manager
Jun 2011 - Mar 2016

Zydus Group
Nov 2018 - Oct 2023Handling the entire spectrum of functions pertaining to Business Development & Promotion; handling Key Accounts, Retail counters, Distributors/Dealers and looked after channel managementLooking after Delhi & Haryana Region as a Regional Manager. Handling a team of 8 Area Manager’s, who are responsible to drive marketing activities to develop business in their respective areas with their Business Officers & ensuring to meet daily given tasks Developing business strategies & new business plans in the assigned therapy area focusing on brand growth across the region in partnering with major KOL’s & KBL’sInstrumental in developing a competitive business development and promotion strategy, uncovering/ creating new opportunities, managing customer centric operations & ensuring customer satisfaction by achieving delivery & service.Imbibe the product related features/benefits including scientific information, so as to effectively communicate with the clients & handle product related queriesConstantly update the knowledge of disease and product so as to facilitate scientific discussion with stakeholders to enhance productivity levels as expected by the companyConducting CME’s and Regular meetings with clients for Brand Building & Brand Promotion, Participating as a Sponsor in various Regional ConferencesConducting regular follow up with team to ensure the implementation of aggressive enrollment plans & addition of new clients while ensuring existing clients should not drop outEducating Team with presentations of strategies, seminars and regular meetings, assisting them in counseling clients & demonstrating about the therapy/brands & taking follow up of same & managing client serviceConducting market research and feasibility study to analyze the latest market trends and track the competitor’s activities thereby provide valuable inputs to streamline the marketing strategies Show less
Regional Business Manager
Jul 2022 - Oct 2023Therapy Consultant
Nov 2018 - Jul 2022

SHILPA MEDICARE LTD
Sept 2023 - nowZonal Manager
Licenses & Certifications
- View certificate

Marketing Foundations: Customer Decision Journey
LinkedInAug 2018
Honors & Awards
- Awarded to Varun BhollaCertificate for Excellence for Leading by example & also driving the team to enhance Coaching culture in the organization Emcure Pharmaceuticals Ltd. 2017 Received Certificate for Leading & driving the team to enhance Coaching culture in the organization as a Regional Manager.100 % Implementation of Basic works & Activities as per SOP of Company
- Awarded to Varun BhollaStar Performer of the Year Emcure Pharmaceuticals Ltd. 2016 • Received Star Performer of the year award held at Thailand in 2015 & at Egypt in 2016• Building Brands and earning Product incentive by contributing more than 75% of sales from major focused brands
Volunteer Experience
Project Development Manager
Issued by Rotary Club on Feb 2011
Associated with Varun Bholla
Languages
- hiHindi
- enEnglish
- puPunjabi
- doDogri
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