Bruno Marques Santana

Bruno Marques Santana

Economic Development Intern

Followers of Bruno Marques Santana475 followers
location of Bruno Marques SantanaNiterói, Rio de Janeiro, Brazil

Connect with Bruno Marques Santana to Send Message

Connect

Connect with Bruno Marques Santana to Send Message

Connect
  • Timeline

  • About me

    Consumer Insights and Market Analysis Coordinator | Master's in Information Management and Statistics | Passionate about transforming data into strategic decisions

  • Education

    • XP Educação

      2023 - 2023
      Executive MBA Data Analytics

      Development of skills focused on management driven by data and indicators, data governance, obtaining and processing data, analytical data visualization. Such skills will be developed through Weka tools, Knime Analytics, Dashboards and Data Storytelling.

    • Live University

      2023 - 2023
      Qualification Market Intelligence

      Structured training in intelligence planning: Structuring and analysis of the competitive intelligence cycle | Determining the key intelligence topics to work on – Adhoc KITs, Regular KITs and Monitoring KITs | KIQ Matrix: Breakdown of KITs into Key Intelligence Questions (KIQs) as a way to determine the types of intelligence operations that are required for KIT developmentInformation Gathering: Structuring the Collection Process for Data Capture and KIT Resolution | Primary and… Show more Structured training in intelligence planning: Structuring and analysis of the competitive intelligence cycle | Determining the key intelligence topics to work on – Adhoc KITs, Regular KITs and Monitoring KITs | KIQ Matrix: Breakdown of KITs into Key Intelligence Questions (KIQs) as a way to determine the types of intelligence operations that are required for KIT developmentInformation Gathering: Structuring the Collection Process for Data Capture and KIT Resolution | Primary and secondary data; qualitative and quantitativeData Analysis: Qualitative and Quantitative Data Analysis Techniques | SWOT | Win-Loss | Warning Signs | Perceived Value | geomarketingDissemination and Measurement: Development of product delivery and generation of recommendations | Process of measurement and analysis of results Show less

    • Universidade Candido Mendes

      2008 - 2013
      Bachelor's degree in Economics

      Solid background in the area of ​​Economic Theory, associated with a historical basis that allows the contextualized understanding of reality and economic facts. In addition to extensive technical training that makes it possible to address practical issues in the economy, business management and the understanding and development of public policies.

    • Fundação Getulio Vargas

      2016 - 2018
      Master of Business Administration (MBA) Financial management, Controlling e Audit.

      Solid knowledge on how to plan, execute and control an organization's finances. In addition to extensive knowledge of modern Controllership, Auditing and Compliance principles and techniques.

    • Trevisan Escola de Negócios

      2013 - 2015
      Bachelor's degree in Accounting

      Consistent background in the study of the entities' assets, their phenomena and variations. In addition to the development of skills related to the management of economic and financial information of public and private entities.

    • NOVA IMS Information management school

      2018 - 2021
      MSc in Statistics and Information Management with Specialization in Marketing Research and CRM

      Strong ability to plan, design and conduct market research or any other marketing research. In addition to high competence in selecting and applying methodologies for collecting marketing data, and analyzing, interpreting and communicating the results of research studies in marketing.

  • Experience

    • BNDES 2022

      Mar 2010 - Dec 2011
      Economic Development Intern

      I conducted sectoral research and analysis that supported the development of national economic policies. This role was crucial in my professional development, bridging theory and practice in economic analysis and positively impacting financing decisions.

    • KPMG Brazil

      Sept 2012 - Jan 2018

      In this position, I led financial due diligence, supporting key strategic transactions. I introduced innovative evaluation methodologies that significantly improved the efficiency and accuracy of our financial consultancy services. As a Tax Consultant, I optimized clients' fiscal strategies, achieving significant savings through tax planning and compliance. My performance contributed to reinforcing KPMG's position as a reference in tax consultancy.

      • Financial Advisor

        Sept 2016 - Jan 2018
      • Tax Consultant

        Sept 2012 - Aug 2016
    • TurnAround Consulting

      Jan 2019 - Oct 2019
      Economics Specialist

      I provided strategic consultancy for companies, guiding them in leveraging European resources through the Portugal 2020 program. My work assisted in structuring effective projects, influencing economic growth, and territorial development.

    • YDUQS

      May 2021 - now

      In this role, I lead research initiatives focused on deeply understanding the needs and expectations of higher education students and prospects. I coordinate detailed studies that analyze the behavior, preferences and motivations of this audience, aiming to provide crucial insights that guide student recruitment strategies. I implement research and data analysis techniques that improve our ability to identify significant trends and patterns, allowing the institution to adapt its marketing and communications approaches more effectively. Additionally, I promote a culture of continuous learning within the team, ensuring that all members are equipped to interpret and utilize the data collected to maximize our impact on attracting and retaining students. Show less

      • Research Coordinator

        Apr 2024 - now
      • Specialist in Business Intelligence and Market Research

        Jul 2022 - Apr 2024
      • Senior Marketing Research Analyst

        May 2021 - Jun 2022
  • Licenses & Certifications

    • Registro Profissional

      Conselho Regional de Contabilidade do Rio de Janeiro - CRC RJ
      Nov 2015
    • Registro Profissional

      CORECON-RJ
      Aug 2013
  • Volunteer Experience

    • Donor

      Issued by Médicos Sem Fronteiras Brasil / Médecins Sans Frontières Brésil - MSF on Jan 2012
      Médicos Sem Fronteiras Brasil / Médecins Sans Frontières Brésil - MSFAssociated with Bruno Marques Santana