
Bruno Marques Santana
Economic Development Intern

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About me
Consumer Insights and Market Analysis Coordinator | Master's in Information Management and Statistics | Passionate about transforming data into strategic decisions
Education

XP Educação
2023 - 2023Executive MBA Data AnalyticsDevelopment of skills focused on management driven by data and indicators, data governance, obtaining and processing data, analytical data visualization. Such skills will be developed through Weka tools, Knime Analytics, Dashboards and Data Storytelling.

Live University
2023 - 2023Qualification Market IntelligenceStructured training in intelligence planning: Structuring and analysis of the competitive intelligence cycle | Determining the key intelligence topics to work on – Adhoc KITs, Regular KITs and Monitoring KITs | KIQ Matrix: Breakdown of KITs into Key Intelligence Questions (KIQs) as a way to determine the types of intelligence operations that are required for KIT developmentInformation Gathering: Structuring the Collection Process for Data Capture and KIT Resolution | Primary and… Show more Structured training in intelligence planning: Structuring and analysis of the competitive intelligence cycle | Determining the key intelligence topics to work on – Adhoc KITs, Regular KITs and Monitoring KITs | KIQ Matrix: Breakdown of KITs into Key Intelligence Questions (KIQs) as a way to determine the types of intelligence operations that are required for KIT developmentInformation Gathering: Structuring the Collection Process for Data Capture and KIT Resolution | Primary and secondary data; qualitative and quantitativeData Analysis: Qualitative and Quantitative Data Analysis Techniques | SWOT | Win-Loss | Warning Signs | Perceived Value | geomarketingDissemination and Measurement: Development of product delivery and generation of recommendations | Process of measurement and analysis of results Show less

Universidade Candido Mendes
2008 - 2013Bachelor's degree in EconomicsSolid background in the area of Economic Theory, associated with a historical basis that allows the contextualized understanding of reality and economic facts. In addition to extensive technical training that makes it possible to address practical issues in the economy, business management and the understanding and development of public policies.

Fundação Getulio Vargas
2016 - 2018Master of Business Administration (MBA) Financial management, Controlling e Audit.Solid knowledge on how to plan, execute and control an organization's finances. In addition to extensive knowledge of modern Controllership, Auditing and Compliance principles and techniques.

Trevisan Escola de Negócios
2013 - 2015Bachelor's degree in AccountingConsistent background in the study of the entities' assets, their phenomena and variations. In addition to the development of skills related to the management of economic and financial information of public and private entities.

NOVA IMS Information management school
2018 - 2021MSc in Statistics and Information Management with Specialization in Marketing Research and CRMStrong ability to plan, design and conduct market research or any other marketing research. In addition to high competence in selecting and applying methodologies for collecting marketing data, and analyzing, interpreting and communicating the results of research studies in marketing.
Experience

BNDES 2022
Mar 2010 - Dec 2011Economic Development InternI conducted sectoral research and analysis that supported the development of national economic policies. This role was crucial in my professional development, bridging theory and practice in economic analysis and positively impacting financing decisions.

KPMG Brazil
Sept 2012 - Jan 2018In this position, I led financial due diligence, supporting key strategic transactions. I introduced innovative evaluation methodologies that significantly improved the efficiency and accuracy of our financial consultancy services. As a Tax Consultant, I optimized clients' fiscal strategies, achieving significant savings through tax planning and compliance. My performance contributed to reinforcing KPMG's position as a reference in tax consultancy.
Financial Advisor
Sept 2016 - Jan 2018Tax Consultant
Sept 2012 - Aug 2016

TurnAround Consulting
Jan 2019 - Oct 2019Economics SpecialistI provided strategic consultancy for companies, guiding them in leveraging European resources through the Portugal 2020 program. My work assisted in structuring effective projects, influencing economic growth, and territorial development.

YDUQS
May 2021 - nowIn this role, I lead research initiatives focused on deeply understanding the needs and expectations of higher education students and prospects. I coordinate detailed studies that analyze the behavior, preferences and motivations of this audience, aiming to provide crucial insights that guide student recruitment strategies. I implement research and data analysis techniques that improve our ability to identify significant trends and patterns, allowing the institution to adapt its marketing and communications approaches more effectively. Additionally, I promote a culture of continuous learning within the team, ensuring that all members are equipped to interpret and utilize the data collected to maximize our impact on attracting and retaining students. Show less
Research Coordinator
Apr 2024 - nowSpecialist in Business Intelligence and Market Research
Jul 2022 - Apr 2024Senior Marketing Research Analyst
May 2021 - Jun 2022
Licenses & Certifications

Registro Profissional
Conselho Regional de Contabilidade do Rio de Janeiro - CRC RJNov 2015
Registro Profissional
CORECON-RJAug 2013
Volunteer Experience
Donor
Issued by Médicos Sem Fronteiras Brasil / Médecins Sans Frontières Brésil - MSF on Jan 2012
Associated with Bruno Marques Santana
Languages
- enEnglish
- spSpanish
- poPortuguese
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