Sara Hines

Experience

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  University of Windsor

  Jan 2003 - Apr 2006

  Teaching Assistant

  Instructor:Video IVideo IIPlanning, Production and DesignIntroduction to CommunicationsHistory of Communication Technologies•Composing lecture material and research•Authoring and delivering presentations•Grading and evaluating student projects/written assignments in accordance with course rubric •Supervising labs

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  Media for a Change

  Apr 2005 - Sept 2005

  Production Intern

  This production office took on social justice based video work. I was project manager (critical path design, research, budgeting, scheduling interviews) and office coordinator (liaison with stakeholders, equipment maintenance/rentals, scheduling, communication with Board of Directors). I also conducted documentary script research and fact checking.

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  Greenwood Yard Productions

  Sept 2005 - Mar 2008

  Production Manager

  As the production manager on a feature length film, my tasks and activities included pre-production, production and post-production planning, scheduling, set management, resourcing, promotion, management of physical assets, communicating with cast, crew and location contacts. I secured locations and ensured all rules and regulations were followed in regards to filming on location.

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  University of Windsor

  Sept 2006 - Dec 2006

  Liaison Officer - Student Recruitment (Seasonal Position)

  I delivered in-person presentations across Ontario, acting as the representative and spokesperson for academic programs and campus services, to prospective secondary students, parents and influencers. I collaborated on the development of marketing materials (print, website and presentation documents) and organized and supported major events (Open House).

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  Hot Docs Canadian International Documentary Festival

  Apr 2007 - Apr 2007

  Box Office Assistant

  •Liaising with festival patrons•Extensive knowledge of festival activities/screenings

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  University of Windsor

  Sept 2007 - Apr 2009

  I managed and motivated a team of 20+ staff, planned and executed an annual communication campaign, composed training materials, submitted regular status reports, authored reports to measure success, facilitated web design and implementation and collaborated with multiple senior stakeholders across the University of Windsor. I delivered lectures, led lab sessions, was responsible for managing departmental digital assets, and the grading of student papers and projects in the following undergraduate courses: History of Communication Technologies; Media Literacy; Film I; Film II

  • Student Recruiter & Call Campaign Manager

    Oct 2008 - Apr 2009

  • Graduate Assistant

    Sept 2007 - Apr 2009
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  Media Street Productions Inc

  Sept 2009 - Nov 2009

  Production Intern

  •Pre-production liaison with clients (broadcast advertising)•Grant/funding research and preparation

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  Government of Canada

  Jun 2010 - Dec 2013

  Program Officer

  A project manager, I managed complex, multi-year, multi-million dollar funding agreements between the Government of Canada and Funding Recipients (mostly non-profit community organizations and agencies). A savvy communicator, I proved adept at managing complex, contentious issues in a service-oriented, highly politically sensitive environment. I frequently briefed senior executives, conducted media scans and edited media releases. In this position, I acted as the spokesperson and contact to represent Ontario’s regional office on a Web 2.0 steering committee and was a member of the social innovation bonds working group. I also represented the regional office at various conferences and events. Show less

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  Where we're going

  Aug 2011 - Jan 2015

  Sole Proprietor

  I managed all aspects of running a small business related to freelance media production. I developed a sturdy professional network and yielded positive financial growth. One specific role was as Casting Assistant for Kleinman Casting on Haunted Peak (release 2015) and Pixels (release 2015) at Pinewood Studios and on-location in Kingston and Toronto, Ontario. My pre-production and on-set duties consisted of communication and coordination via email telephone, and in-person at “Go See” casting sessions. I solidified my reputation as a diplomatic, resourceful and solution-driven negotiator to ensure background cast were camera ready, safe, fed and paid. I also worked for HangLoose Media, 81 Entertainment and did freelance lifestyle and real estate photography in Toronto. Show less

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  Humber College

  Aug 2015 - Jan 2016

  Instructor, School of Media Studies & Information Technology

  I taught Video & Audio Production as a member of the part-time academic staff. I developed a course syllabus and weekly curriculum. I presented lecture material, supporting audio-visuals and maintained an expert level of understanding around communication technologies, tools and techniques in order to effectively teach students and execute daily tasks as an instructor.

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  Seneca College

  Mar 2016 - Mar 2017

  Digital Student Recruitment Officer, Marketing & Communications

  I managed the planning, delivery and measurement of all digital communications used in Student Recruitment. I represented Seneca when engaging with prospects, stakeholders and key influencers via digital channels, and in person at external events and committee meetings. My efforts increased the total number of webinar productions and attendance, social media engagement and overall digital recruitment, year over year. I championed practices and procedures to achieve internal communication efficiencies. I led and motivated a diverse front-line team that communicated directly with stakeholders and prospects as the “face of Seneca.” This team maintained the highest level of customer service and up-to-date knowledge, in a rapidly changing and complex environment. Show less

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  Insurance Institute of Canada

  Mar 2017 - Apr 2021

  Marketing & Digital Communications Officer

  I promote post-secondary, industry specific education through public relations, advertising, social media and other communication and marketing activities. I foster relationships with cross-functional colleagues, stakeholders and senior leadership to ensure practices and procedures align with brand image and strategic operating goals. I continuously conduct research and apply innovative thinking to keep up with industry trends, and provide insight into communication practices, marketing activities, tools and processes. As the resident social media expert, I have optimized reach, increasing traffic and engagement across Facebook, LinkedIn, YouTube and Twitter (using Sprout Social management tool). By applying a social media strategy and championing creative campaigns, I have increased followers by 189%, impressions by 107% and total engagements by 254%. I represent my department at meetings and events. I manage positive relationships with our agency partners to ensure media is created and leveraged on time and on budget. I successfully manage our annual advertising plans and budgets. Show less

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  University of Toronto

  Apr 2021 - now

  • Digital Project Manager, Brand Marketing

    Jul 2023 - now

  • Communications Officer, Social Media and Digital Channels, Hart House

    Apr 2021 - Jul 2023