Nick Lam

Experience

• 

  The Open University of HCMC’s Vietnam National Union of Students

  Dec 2013 - Sept 2016

  Chairman

  - Plan for activities in a year. - Divide my team to reach the best result. - Celebrate event in my university and companies or organization that has link with my university, such as: academic contest, sports or singing contest, workshop, talkshow, volunteer campaign, team building,...- Office work, editor and sign document- Manage and solve the problem concern with student in my university,... - Find out and present the new plan schedule, the menthol that's good for student and university. Show less

• 

  Hello Soft

  Oct 2016 - Jun 2017

  Marketing Support

  - Consulting Marketing strategy for early stage company.- Developing a short-term Marketing strategy for the company.- Managing Fanpage Facebook.- Proposing and implementing Trade Marketing plan for leasing

• 

  Youth Tourist Company

  Feb 2017 - Jan 2020

  Senior Marketing Executive

  - Overall responsibility for all marketing and brand management for company. Managing all activities within the Marketing Department.- Creating and developing the marketing strategy for the company in line with company objectives and budget.- Researching and analysing competitors to create and push promotional campaigns. - Creating and publishing all of marketing online and offline material base on marketingplans.- Planning, implementing and managing all online and offline promotional campaigns.- Monitoring and optimizing campaigns after that measuring result and reporting.- Co-ordinating online and offline event with Sales Department to lead generation and build loyalty for old customers.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Show less

• 

  None

  Dec 2017 - Apr 2019

  Event Coordinator

  - Identify the client’s requirements and expectations for each event.- Work in close with vendors, exhibitors, and stakeholders during the event process to ensure everything is in order.- Manage all event set-up, tear down and follow-up processes. Book venues, entertainers, photographers, and schedule speakers.- Maintain event budgets.- Conduct inspections, rehearsal before event to ensure everything adheres to the client’s standards.- Assess an event’s overall success and submit report. Show less

• 

  UFO Creative (OOH/ Digital)

  Jan 2020 - May 2020

  Digital Manager

  - Leading project team include 6 members to excute project, complete tasks and assure KPIs within deadline.- Recieving briefs from Accounts and work closely with Account and Client to identify their exact requirements.- Conducting in-depth market research on a product or service as well as competitor analysis. Understanding clients, its products, and customer base in order to create effective marketing campaigns.- Researching target customers. Constantly looking for new and innovative ways to promote a product or service. Generating overview plan for each campaign, leading team brainstorming to find out the best choice for clients in content strategy, type of advertisements.- Creating and presenting proposals to internal team and clients.- Managing multiple projects simultaneously from idea to execution.Monitoring and optimizing budget’s advertising.- Building ratecard and managing program budgets for marketing campaigns. Managing the expectations of stakeholders and other interested parties through that managing crisis for clients also for team.- Keeping up to date new martech and trends. Training internal team about skills, knowlegde. Show less

• 

  Soby

  Sept 2021 - Feb 2022

  Content Marketing Leader

  - Overseeing and developing marketing campaigns.- Responsible for planning, developing and implementing the overall company's content strategy.- Conducting research and analyzing data to identify and define audiences. Devising and presenting ideas and strategies. - Responsible for UX writing.- Promotional activities. Monitoring performance and managing campaigns on social media.- Compiling and distributing financial and statistical information.- Maintaining websites and looking at data analytics.- Organizing events and product exhibitions.- Coordinating internal marketing and an organization’s culture. Show less