Ryan Britt

Experience

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  C28 - Christian Retailers, LLC

  Apr 2007 - Aug 2008

  Assistant Manager

  Served as the interim manager for a number of months. I managed my staff of sales associates, performed hiring and termination duties, acheived all sales goals, merchandising, customer service, scheduling, and store purchasing.

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  MetroPCS

  Feb 2009 - Sept 2010

  Sales Associate

  Employment during my Associates Degree program at Shasta College in Redding, California. I worked full time as Sales and Technical Support for a cell phone service provider. I continously exceeded all sales goals and assisted customers with devices, service, or billing.

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  Music Road Resort

  Jan 2011 - Mar 2014

  Developed and coordinated all print, internet, and social media marketing initiatives. This included projects such as advertisements, coupons, website design, and other advertising graphics for the property. Orchestrated special projects such as digital signage for a hotel lobby, internal forms and documentation, and advertising for the owner's other outside organizations (IE. Alzheimer Tennessee and the Tennessee Tourism Committee appointed by Governor Haslam). Employment during my Bachelor's Degree program at DeVry University. This was a full time position as a Property Manager for 2 hotels and a 12,000 sq. ft. convention center. I managed front desk, reservations, engineering, housekeeping, and customer service staff in order to maintain customer satisfaction and address any issues throughout the property. I was repurposed as a Digital Media Manager once I demonstrated a business opportunity to expand digital marketing.

  • Digital Media Manager

    Jun 2011 - Mar 2014

  • Manager on Duty

    Jan 2011 - Jun 2011
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  Wyndham Destinations

  Mar 2014 - Apr 2017

  Tactical planning and execution of all marketing channels for the Tennessee vacation rental business including marketing plans, campaign creation and monitoring, data analysis, advertising & graphic design, and cultivating relationships with local businesses. • Managing 7 transactional websites and 10 supporting content websites as part of a large-scale marketing initiative that generated over $2 million in revenue in its first year.• Administers 17 social media accounts including a main Facebook page that I created upon my arrival to the company. Since, the page has grown to nearly 500k LIKES, $120K in direct annual revenue, and posts reaching over 17 million users. • Since taking the position, the local business has seen a 30% annual increase year over year.Key Skills: Content Marketing, CMS (WordPress & Drupal), Email Campaigns, Social Media Management, NAVIS, V12, Online Travel Agencies, Reputation Management, Photography/Videography, Graphic Design, SEO tools, PPC, UX Design, Data Analysis & Visualization. Show less

  • Marketing Manager

    Sept 2014 - Apr 2017

  • Marketing Specialist

    Mar 2014 - Oct 2014
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  Beckman Coulter Life Sciences

  Jul 2017 - Dec 2018

  Global Digital Marketing Manager

  • Revamped global paid search strategy ($30K/month budget), reducing CPL by 25% and improving ROI.• Developed new go-to-market digital strategies for most popular product lines, contributing to double-digit revenue growth.• Increased inbound leads by 30% YoY by managing and optimizing multi-channel campaigns across content marketing (Sitecore, social media), paid search, and email nurture programs (Pardot).• Collaborated with highly technical doctors and scientific experts, sales and product teams to create highly targeted digital content for the genomic and cellular sciences sectors. Show less

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  Knauf Insulation North America

  Dec 2018 - Jul 2022

  Digital Marketing Manager

  • Managed a $1.6M digital transformation, launching a new domain with a new CMS (Kentico), DAM (Cloudinary), better leveraging marketing automation, social media management and analytics.• Created content marketing, SEO strategy, and UX design standards for the new website, consolidating multiple product sites, improving lead generation, and integrating CRM, HR, and translation solutions.• Increased MQLs by over 100% through strategic multi-channel campaign execution across paid search, social, and marketing automation.• Orchestrated cross-functional collaboration between marketing, product management, sales and external agencies to optimize digital experiences and content.• Aligned brand standards across digital channels and established workflows for efficiency and consistency. Show less

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  Regal Rexnord

  Aug 2022 - Feb 2025

  Digital Customer Experience (DCX) Manager

  • Led UX and SEO strategy, increasing organic search visibility by 8% YoY, surpassing competitors.• Managed paid search and content marketing initiatives, optimizing customer acquisition KPIs.• Directed a team of digital content writers and publishers, ensuring high-performing, SEO-driven content.• Developed cross-functional workflows, collaborating with internal teams and external agencies to enhance digital customer experiences.• Optimized website performance and engagement, driving conversion-focused user experiences across Regal Rexnord’s global digital properties. Show less