Serena Malaspina

Experience

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  Università Cattolica del Sacro Cuore

  Apr 2019 - Apr 2021

  Web Content Creator

  Key activities:• Wrote blog articles on different topics (cinema, art, music, literature, fashion)• Worked as web editor• Scheduled the editorial calendar• Managed website and social media pages• Managed the mailing list

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  Kinedimorae

  Jul 2020 - Nov 2021

  Kinedimorae is an award-winning production company based in Milan.Keys competences: • Managed the communication• Used platforms for distribution• Generated leads for fashion films (300+)• Managed audiovisual archives and presentation materials• Ad interim production assistant for tv spots and audiovisual sets• Coordinated interns's operations Kinedimorae is an award-winning production company based in Milan.Keys competences: • Curated the digital presence• Developed the editorial plan• Planned PR activities• Managed mailing list• Created content for website and social channels

  • Media Manager

    Jan 2021 - Nov 2021

  • Junior Media Manager

    Jul 2020 - Dec 2020
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  Women in Film, Television & Media Italia

  Mar 2021 - Mar 2023

  Creator and co-host 'PROFESSIONIste'

  PROFESSIONIste is the podcast born to bring the expertise of women in the entertainment industry to the new generation of professionals in the sector (2 seasons, 22 episodes, released on Spotify and Radio24 | Il Sole 24 ore)Key Activities: • Created, managed and co-host the first season of the podcast project PROFESSIONIste;• Supervised the second season of PROFESSIONIste, a co-production WIFTMI & Radio24;• Supported the organisation of the first Milan-based networking event by the association (300+ guests) around the podcast Show less

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  Sky Italia

  Dec 2021 - Sept 2022

  Product Manager

  Keys competences: • Alignment of the Q proposition with the other countries (Sky UK and DE)• Work on the launch of new features• Develop future actions on the Sky products portfolio • Analyze performance data for strategic planning• Supervise the app's roadmap for the Italian market• Budget review and cost center management

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  HolidayPirates Group

  Sept 2022 - Sept 2024

  Digital Marketing Manager & Content Creator | Italy

  Holiday Pirates is a travel tech startup which operates in 10 countries allowing millions of people to discover the best offers for flights and stays all over the world.The Italian market, PiratinViaggio, has 2.5M visits per month, 900k followers on Instagram, 50k on TikTok and 1.6 million fans on Facebook, spending less than 1% of the budget on Google advertising.• Develop and execute creative strategies for graphics, pictures and videos across all social channels, ensuring consistent and engaging content that aligns with brand identity and objectives;• Develop and implement the vision and strategy for the company's social media driving increased engagement, reach, sessions and brand awareness.• Co-led the launch and ongoing growth of the company's TikTok channel, achieving a 15% week-over-week growth in the first three months through strategic content planning and audience targeting;• Manage monthly multi-market marketing campaigns from ideation to execution, working closely with partners ensuring brand consistency and meeting performance goals;• Regularly analyze campaign performance data and user engagement metrics, identifying areas for improvement and optimizing strategies to drive better results and meet business objectives;• Work closely with cross-functional teams, including designers, editors, and sales managers, to ensure seamless integration of marketing campaigns and initiatives across all channels and platforms.Expert with: Analytics 360, Later, Fan Page Karma, Canva, VN, Capcut, Tableau, Notion, Slack.Learning: Meta Business Manager, Tiktok Ads Manager, Contentful Show less

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  Sblam

  Apr 2023 - Oct 2023

  Brand Strategy Consultant

  At Sblam, a startup specializing in daily tips and self-wellbeing journeys, I contribute as a consultant for brand identity and communication strategy. Working closely with the founding team, our focus is on cultivating a robust brand presence and impactful communication that aligns with the company's mission. Drawing upon my expertise, our objective is to establish a captivating brand identity that deeply resonates with users, effectively conveying the app's science-based approach to personal well-being. Together, we are dedicated to empowering individuals on their transformative path towards enhanced mental and emotional wellness. Show less

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  Essere Serena

  Jul 2023 - now

  Founder • Creator | Podcaster | Writer

  Having overcome trauma in my life, I know how lonely and overwhelming the journey can feel. That’s why I created EssereSerena—a media platform dedicated to making self-awareness and personal growth feel relatable and accessible.Key Responsibilities:- Creating daily content to help people explore trauma, mental health, personal growth and self-discovery. - Growing a community of over 40k people across platforms passionate about vulnerability and improving their well-being. - Hosting the 'EssereSerena Podcast', with 35+ episodes and 70k+ plays, featuring conversations with mental health experts that empower over 10k monthly listeners to take charge of their lives. Through EssereSerena, I aim to create a supportive space where holistic mental well-being, vulnerability, and open conversations about life’s challenges are embraced and normalized. Show less

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  Grace - Accelerate Female Entrepreneurship

  Nov 2024 - now

  Grace Accelerator Founder

  Chosen from a competitive pool of Berlin-based founders to join Grace Berlin’s renowned entrepreneurship program. Over the course of 8 months, I’ll receive funding, personalized mentoring, and strategic business consultancy to accelerate the growth and impact of my venture.