Anna Sviadysh

Experience

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  Deloitte

  Sept 2015 - May 2016

  Audit Assistant

  Responsibilities:-translating audit documentation (Eng-Rus); checking of bonds prospectus; testing of journal entries by means of Excel and ACL (JET).

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  LLC "ZIKO"

  May 2016 - Jul 2019

  Product Manager

  Product manager (managing internationally renowned Swiss watch brands)Results:- Excellent brand strategy resulted in sales increased by 30% versus the previous year.- Efficient negotiations with partners led to the increase of credit limits and the extension of payment terms.- In close cooperation with the Marketing Department, conducted promotional activities and advertising campaigns, such as the Tissot Roadshow during UCI Track Cycling World Cup (19 - 21 January 2018).Responsibilities:- Managing internationally renowned Swiss watch brands.- Analysis of the key indicators of sales efficiency on an ongoing basis.- Cooperation with foreign suppliers (negotiating contracts and supply agreements; business correspondence; payment control).- Budget calculation, ABC-XYZ analysis, product matrix development.- Product purchasing and distribution.- Working with the retail chain (more than 60 stores): development of incentive programs, holding of training sessions for sales assistants, store visits to control merchandising and knowledge of salespeople. Show less

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  VOCHI Video Effects

  Feb 2020 - Feb 2021

  Product Analyst

  Results:- Through numerous successful tests, the company found its product/market fit, leading to its recognition and acquisition by Pinterest.- Established the A/B testing process from scratch.- Launched 50+ experiments for growth and monetization.Responsibilities highlights:- Formulating hypotheses for A/B tests and prioritizing them, conducting tests, and drawing conclusions based on the results.- Interacting with the product team regarding product development, providing data-driven references for decision-makers.- Conducting product growth point searches, benchmark analyses, and market research, with a focus on monetization.- Providing recommendations to improve UX/UI based on insights received from user behavior patterns.- Managing and mentoring 2 junior analysts.- Conducting user interviews and usability tests.- Setting tasks for developers to log events.- Supporting and monitoring the health of the analytics platform.- Developing dashboards for monitoring product metrics.- Preparing reports for the UA team about campaigns' efficiency and conducting other ad hoc analyses. Show less

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  Apalon

  Mar 2021 - Mar 2024

  Product Manager

  Before being sold to Bending Spoons, Apalon was a leading mobile app developer with over 600 million worldwide downloads. Its portfolio included 20+ apps across various categories such as Health, Weather, Lifestyle, Utilities, and others.I lead the Blossom and Window apps as a Product Manager.Blossom - plant care and identification app; Education category in iOS, Android, Web.Results:- Led Blossom to 419% YoY revenue growth and secured the #2 position in its category.- Awarded Google Play Editors' Choice Award and Webby Award for Best Visual Design - Aesthetic.- Increased market share in four geographies (ES, FR, GE, CH) by 10-20% through app localization.- Launched the Blossom Assistant feature and redesigned the Diagnose page.Window - intermittent fasting app; Health category in iOS, Android, Web.Results:- Increased D1 Retention by 41% thanks to successful A/B testing of the new onboarding flow.- Improved t2p CVR in the US by 18% via enhancements to the Apple Watch application.- Increased user interaction with the fasting timer by 20-60% through usability improvements.- Raised sessions generated by notifications by 11% with new dialogs for newcomers and churned users.Responsibilities for both projects:- Developed and executed product strategy, created and prioritized roadmaps, and tracked progress with OKRs.- Led cross-functional teams of up to 20 members, including engineers, content, marketing, and design teams.- Conducted product and growth A/B tests for performance and monetization optimization.- Conducted competitive analysis and monitored industry trends and technology innovations.- Worked closely with the UX team to conduct user research and surveys (custdev).- Ensured alignment of content and marketing strategies with product positioning.- Facilitated brainstorming sessions and fostered a culture of innovation within the team.- Mentored peers and shared knowledge and experiences. Show less

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  Stayf

  Sept 2024 - now

  Product Manager

  I gather user and stakeholder needs, define goals and hypotheses, set success criteria, prioritize and maintain the backlog, and develop the roadmap and business requirements.