Jonathan M. Pham

Experience

• 

  Aeon Vietnam Co.,ltd

  May 2017 - May 2019

  E-Commerce Content Officer

  Aeon is one of the largest retailing groups globally, with over 179 member companies inside and outside Japan. Based on the Customer - 1st philosophy, we strive to maintain a commitment to our fundamental principles: Pursuing peace, Respecting humanity, and Contributing to local communities.• Write product descriptions for the company's e-commerce website (https://aeoneshop.com) following basic SEO standards.• Be responsible for expanding the website's product assortments.• Organize the site's content into logical categories.• Assist the Marketing team in running online promotion campaigns.• Lead the Content team & Interns. Show less

• 

  GO.CARE

  May 2019 - Jul 2020

  Digital Content Executive

  GO.CARE was established in 2018 as a new business of Hello Health Group - the leading provider of consumer health information in Asia. Along with HelloBacsi - the Vietnam’s branch of Hello Health Group, we aim to connect patients with the best healthcare providers - at the most affordable prices.• Develop, implement, and manage the company’s content strategy (website, blog, social media).• Conduct keyword research & tracking using analytic tools (Ahrefs, Google Analytics, Google Search Console).• Monitor the website's SEO performance (traffic, ranking, bugs, etc.).• Suggest changes to the site’s UI/ UX (structure, layout, navigation, etc.).• Work with the Developer team to fix technical errors (if any).• Help Social Media Coordinator improve the performance of social media channels (Facebook, LinkedIn, Ads).• Collaborate with Designer to create brochures, leaflets, and other marketing documents. Show less

• 

  ITD World Vietnam

  Jul 2020 - now

  ITD World is the Global Leadership Development Expert, whose mission is to 'Transform leaders and Change the world for the better'. We aim to provide innovative result-based solutions for Talent & Leadership Development, Corporate Training & Consulting, Coaching & Mentoring, Employee Engagement, and so on.As the Digital Marketing Executive of ITD Vietnam, I am in charge of attracting leads, building brand awareness, and nurturing client engagement via the following channels:• Google (SEO/ Paid search/ Display ads).• Blogging.• Social media (mainly Facebook and LinkedIn).• Email marketing.• Website & CRM management.• PR/ Affiliate marketing/ Event partnering. Show less

  • Consultant & Author

    May 2021 - now

  • Digital Marketer

    Jul 2020 - Apr 2021
• 

  RED² Digital

  May 2021 - Sept 2023

  In Oct 2022, I was promoted to the position of SEO Manager at RED² Digital - whose main responsibilities include:• Managing key clients to establish positive relationships.• Drafting SEO proposals and negotiating KPIs with clients/ stakeholders.• Monitoring the progress of project KPIs and communication with clients.• Leading the SEO team members to ensure that all tasks are delivered on time.• Supporting the CEO & the Operation Head to create best-in-class SEO products/ solutions. Show less A digital agency with a difference - RED² Digital specializes in Digital Strategy, Social, Search, Content, Analytics & E-commerce.• Work with Development teams to ensure the best SEO practices for clients' websites.• Work with Editorial & Marketing teams to drive SEO in Content Creation & Content Programming across different languages.• Recommend changes to website architecture, content, linking, and other factors to improve rankings for target keywords.• Execute tests, collect and analyze data, identify trends and insights to achieve maximum growth.• Track, report, and analyze website analytics, initiatives, and campaigns.• Optimize copy and landing pages for Search Engine Marketing.• Perform ongoing site audits, keyword discovery, expansion, and optimization.• Research and implement Search Engine Optimization recommendations.• Research and analyze competitor advertising links.• Develop and implement link-building strategies. Show less

  • Search Engine Optimization Manager

    Oct 2022 - Sept 2023

  • Search Engine Optimization Specialist

    May 2021 - Sept 2022
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  ITD World

  Feb 2022 - now

  Consultant & Author

  In February 2022, I became a part-time consultant for ITD World HQ - whose role is to advise the team on their SEO/digital activities and to contribute to their content hub.