Giulia Castagna

Experience

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  Saatchi & Saatchi

  Apr 2017 - Mar 2018

  Junior account executive

  Client portfolio: Procter & Gamble (CPG), Unilever (CPG)Selected as lead operational account for P&G (Agency’s top international client) to centrally coordinate the client’s global agency network for the rollout of global campaigns. Reporting to P&G Global Account Director.

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  We Are Social

  Mar 2018 - Sept 2019

  Advertising Account Executive

  Client portfolio: BMW Group Italy (Automotive), MINI, BMW MOTORRAD, MSC Cruises (Travel),Oversaw the production of the 60TH year anniversary MINI campaign, a 6 months full social media coverage delivering the brand’s story through gaming, apps, design and talents management.Spearheaded the social campaign of MSC Cruises’s launch of the year (MSC Seaview). Coordinated the production of cross-social contents and the engagement of top-tier influencers worldwide for both the shooting and the event. Show less

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  M&C SAATCHI Milano

  Sept 2019 - Jan 2022

  Client portfolio: Vodafone Italy (Telecom)Won the biggest advertising pitch of the year for Vodafone IT, securing a 2 years contract. The film was nominated on Ads of the World as one of the most relevant campaigns produced during Covid-19 and roll out in 19 countries. Client portfolio: DeLonghi & Kenwood PAN-EU (Retail), Piaggio (Motors), Segafredo (Food).In charge of new business, client acquisition and project management for multichannel campaigns.

  • Senior Advertising Account Manager

    Jan 2020 - Jan 2022

  • Advertising Account Manager

    Sept 2019 - Jan 2020
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  Amazon

  Jan 2022 - Sept 2023

  Creative & Campaign Manager

  In charge of a pipeline of 20+ brands across different verticals: focus on automotive and retail. Strategic support in the creation of full funnel digital campaigns, from media planning to campaign implementation and optimization to achieve KPIs, managing daily relationship with internal and external stakeholder (creative agencies, media agencies, product managers, marketing managers). Creation of custom projects across Amazon environment: Fire TV, Amazon Music,Twitch, Prime video. Award: achieved the biggest deal for custom project for automotive vertical at EU level making the first Prime Video documentary for Volkswagen Veicoli Commerciali with an holistic campaign across all Amazon touch points. Idea personally pitched to the Marketing & Communication Director. Show less

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  TikTok

  Sept 2023 - now

  Agency Client Solution Manager

  Responsable for growing the Partner Ecosystem, partnering with top Media, Creative, Talent and Consulting Firms. In charge of educate partners on the value of TikTok for full funnel objectives sharing company best practices. Ownership of the product strategy for Big 6 agencies and collaboration with internal cross functional teams (Product innovation, Measurement, Creative Hub) to identify, create, and implement creative ad solutions grounded on achieving measurable business results for partners. Show less