Lynne Andrews

Experience

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  Suas Educational Development

  Jul 2004 - Sept 2004

  Teaching Assistant

  Worked as a teaching assistant in an under privileged school in Nairobi, Kenya with a group of fellow volunteers.Prepared class plans, corrected assignments, taught extra curricular activities including sports, drama and art.Taught classes ranging from pre-school to 12+.Successfully fundraised to fund the trip and donate money to the school by organising bag packing, a college event and obtaining sponsorship from donors.Assisted in the organisation of a summer camp in the school for 100 children with a team of volunteers. Show less

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  European Parliament

  Sept 2005 - May 2006

  Assistant to MEP

  Attended committee meetings and compiled minutesUndertook research for articles following briefing from the party press officer and assimilated information to inform committee speeches and articles. Liaised with Assistant to the MEP in Brussels in the communication of actions and diary updates to the MEP.

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  AIB

  Jun 2006 - Sept 2006

  Brand Management Internship

  Coordination of prizes for promotional golf events for the Ryder Cup in branches throughout Ireland. Distribution of Ryder Cup practice day tickets for top tier AIB customers, senior management and competition winners.Assisted in the evaluation and organisation of entries for the AIB Better Ireland Programme.Ownership of the allocation and financial administration for a set of the Ploughing Championships tickets.

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  Tesco Ireland

  Oct 2007 - Apr 2008

  Energy Administrator

  Ownership of the maintenance of a record of the Tesco Ireland stores’ energy outputs to ensure that the energy savings from the Tesco Ireland Energy Initiatives were kept intact.Engaged in energy audit of Tesco Ireland to determine Tesco Ireland’s Carbon Footprint and cost to the business. Liaised with Corporate Affairs Department to bring the Energy Initiative to the forefront of the business and to create positive PR.

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  Cybercom

  Oct 2008 - Nov 2012

  Account Manager

  Responsible for managing campaigns for a number of clients across a range of industries including; alcohol (Carlsberg, Guinness Webstore), fashion (Penneys, Littlewoods Ireland), beauty (L'Oreal), energy (Airtricity), financial services (Ulster Bank), tourism (Guinness Storehouse) and nutrition (Berocca Boost).Working together with a team to interpret and respond to client briefs from the process of idea generation to campaign evaluation.Present campaign concepts and campaign evaluation to clients, at inter-agency meetings and for advertising award submission.Negotiation of quotes for third party suppliers and payment of suppliers.Coordinating with DBS to find suitable brand briefs for marketing classes' end of year project. Show less

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  RMG

  Dec 2012 - Dec 2013

  Account Manager

  Responsible for the eircom and eMobile account, managing digitally led campaigns across B2B, B2C and sponsorship.

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  Rothco

  Dec 2013 - Jun 2015

  Senior Account Manager

  Key account manger on the Heineken account, working on consumer facing campaigns across Heineken's sponsorships (music, rugby, UCL) and Heineken brand campaigns. Experience spanned across ATL, BTL and digital.

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  Bord Bia - The Irish Food Board

  Jun 2015 - Jul 2016

  Marketing Advisor UK

  Working as an international marketing adviser for four Irish food companies across the food service and retail sectors, exporting into the UK, with the objective of growing their business and creating market expansion strategies. The clients were across a variety of industries including bakery, fresh, health and wellness and frozen, they included; Good4U, The Penny Loaf Company, Nobó and The Irish Atlantic Seafood Company.

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  Ornua

  Aug 2016 - Jan 2017

  Brand Manager (Contract Cover)

  Responsibility for planning, executing and managing marketing activities for Kerrygold in Ireland including developing a number of global branding initiatives. Key deliverables included; managing the branding elements and event overview for the launch of Kerrygold's new butter manufacturing plant, executing the 2017 ATL campaign for Ireland, managing NPD launches from end to end and planning innovation development. (Contract cover)

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  Unilever

  Mar 2017 - Feb 2018

  Brand Manager Ice Cream

  Responsible for the strategic brand planning and the P&L for the HB Ireland Ice-Cream portfolio. Development of creative brand platform for HB Hazelbrook Farm, based on insights derived from bespoke research, which saw an increase in NSR versus the previous year. Optimisation of the ice-cream portfolio, and launch of NPD to underserved segment

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  Britvic plc

  Jan 2019 - Apr 2023

  Partnership with the PepsiCo Ireland team in the development of annual strategic marketing plans for Pepsi, 7up and Lipton brands to deliver set brand and commercial metrics.

  • Marketing Manager Ballygowan

    Mar 2022 - Apr 2023

  • Marketing Manager PepsiCo CSD Brands

    Jan 2019 - Nov 2022
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  Ornua

  Apr 2023 - now

  Senior Marketing Manager - International Foods