Rayane Alves

Experience

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  Rizi

  Jul 2018 - Aug 2019

  Estagiária de Projetos em Marketing e Vendas

  Performance in the company's expansion sector with the implementation project of the commercial sector and structuring project of the marketing sector, assisting in the construction of the minimum viable product (MVP) and consolidating processes for opening new units.Main achievements:- Marketing sector structuring focused on sales funnel mapping, automation flow elaboration through RD Station, assistance in editing the site through WordPress, social campaigns, indicators analysis through Google Analytics, and creation of content marketing including landing pages, email marketing and digital media campaigns.- Responsible for the project of creation and implementation of the commercial sector from planning, data collection, process definitions to hiring;- Management of the commercial team with review and definition of old and new processes, training and improvement, production of spreadsheets for financial control and analysis of indicators.- Management of the marketing sector with assistance in editing the website through WordPress and creation of content marketing including landing pages, email marketing and digital media campaigns. - Speaker at the company's strategic planning lecture. Show less

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  Nokia

  Mar 2020 - Dec 2021

  IP Optical Networks Intern

  Part of Nokia's first internship program in Brazil. Acting in the telecommunications project management sector with a focus on IP and Optical networks.Main achievements:- Nokia Praise Excellence (eThanks) Award: Excellence Award received with the theme "Extraordinary help for process improvements and revelation in proactivity and interest".- Full participation in the delivery of the project to the end customer under the PMBOK methodology of the Project Management Institute (PMI);- Replacement of the project manager of the TIM project with a financial goal achieved as a result;- Contact with customers for negotiation with interested parties;- Responsible for the financial process of controlling invoices and revenue recognition with the production and distribution of project financial reports through SAP. Show less

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  Entrepreneurship and New Businesses Laboratory

  Jul 2020 - Feb 2022

  Member
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  Ambev

  Jan 2022 - now

  Full management of the Small Formats channel in the Off Trade segment for the states of Rio de Janeiro (RJ) and Espírito Santo (ES). Focused on data analysis, KPI monitoring, opportunity identification, and process organization.Main Achievements:- Smart Promotions Off Trade Project: Developed a predictive model to identify inefficient Scanntech promotions, with a potential national savings of BRL 60 million per year.- Process Optimization: Reduced payment processing time from 45 days to 1 day.- Convenience Store Market Share Plan: Achieved a +8.6 percentage point gain in Beer Nielsen rankings.- Carnival 2024 Plan: Successfully developed and implemented strategic initiatives. Show less Responsible for a team of 12 supervisors and 190 promoters to service 174 stores from 6 different chains of the National group. Action focused on the strategic management of trade marketing to increase brand visibility, boosting sales in the Off Trade channel.Main achievements:- Coordinator, National 1st place in Beer Execution - Total Stores (July and August);- Coordinator, National 1st place in Beer Execution - Target Stores (July and August);- Growth of +26% in NAB execution and +46% in beer execution (start-end of function). Show less Responsible for the non-alcoholic brands manufactured and distributed by AB-InBev Brasil – Guaraná Antartica, Tônica Antarctica, Pepsi Black, Fusion and Gatorade – in multichannel regional marketing campaigns: on trade, off trade, Zé Delivery and social media.Main achievements:- Rock the Mountain sponsorship with +5k trials in a 12-meter high Pepsi Black observatory.- Tônica Antarctica drink campaign: +1200 drinks distributed by the brand and 550k people reached digitally.- Guaraná Antarctica, as the official sponsor of the brazilian national football team, invested in OOH media in a different way: sponsorship of +25 walls of fans in streets of Rio de Janeiro and Espírito Santo State. Show less 8-month Global Management Trainee Program:- Global Risk Management Project on financial reporting automation review - GHQ Europe Zone, Belgium- Logistics & Technology Innovation Project - Silicon Valley, CA - United States- Marketing & Innovation Project in Portfolio Management and Market Analysis - GHQ South America Zone, SP Brasil- Last Mile Logistics Innovation Project - GHQ South America Zone, SP Brazil- Sales Training - Curitiba, PR Brazil- Supply Training - Guarulhos, SP Brazil- Corporate Training - São Paulo SP/Rio de Janeiro RJ, Brazil- Tactical/Operational Training - CSC Jaguariúna SP, Brazil Show less

  • Key Account Manager | National Chains

    Jan 2025 - now

  • Commercial Specialist | Small Formats Channel

    Sept 2023 - Dec 2024

  • Trade Marketing Coordinator

    Mar 2023 - Aug 2023

  • Regional Marketing Coordinator

    Oct 2022 - Feb 2023

  • Global Management Trainee Program

    Jan 2022 - Oct 2022