Max Allen

Experience

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  Hewlett Packard Enterprise

  Jul 2016 - Jul 2017

  Software Marketing and Communications Executive, UK&I

  Hewlett Packard Enterprise is a blue-chip IT company selling servers, software and support to businesses globally. Primary focus during my placement was to support all software marketing managers and to execute marketing activities for the software portfolio across UK, Ireland and Northern Europe (The Netherlands, Benelux, Denmark and Sweden). Marketing activities included: - Upload leads into our CRM system (SalesForce)- Creating emailers to syndicate to existing and new customers- Building landing pages to track registrations and promote internal or external events- Liaise with agencies such as printing, promotional and venue hire- Managing budgets- Lead sales calls to ensure the sales team are on track before, during and after campaigns- Attended events and speak to prospects to generate leadsDuring my placement I was given part of the software portfolio (Big Data) to own and market. With that I was given a quarterly budget and targets to meet, which was great exposure to a career as a marketing manager. Show less

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  Osmo UK

  Jun 2018 - Jan 2020

  Sales and Marketing Executive

  Osmo offers a natural and environmentally friendly alternative to wood finishing. The products are based on rapidly renewable, natural vegetable oils that penetrate deeply into the wood, keeping it elastic and healthy, whilst preventing it from drying and becoming brittle. The wood is allowed to breathe which means it is naturally protected, moisture can evaporate whilst the surface is very water resistant.During my time at Osmo, my job roles included: - Market the advantages of all Osmo product ranges - Maintain a high level of activity on all social media channels- Develop engaging remarketing campaigns- Increase brand and market presence with updated POS in all Osmo stockists- Develop strategies and provide guidance/direction to external agencies to create relevant case studies and marketing/advertising campaigns - Continually work on Search Engine Optimisation on company websites - Create online banner adverts and pay per click (PPC) campaigns- Process sales orders- Design new printed material to supplement new products and innovations - Design adverts used in print marketing campaigns- Identify new trends in digital marketing - Organise and attend product launches, networking events, exhibitions and trade shows - Liaise with sales management to pro-actively outcall potential customers for new business - Prepare and send quarterly and annual marketing reports- Manage, negotiate and make bookings for magazine advertisements - Plan and implement quarterly marketing campaigns with new and revised strategies - Assist technical team with responding to email enquiries Show less

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  Birkdale Sales

  Jan 2020 - May 2021

  Sales and Marketing Executive

  - Implementation of the DuraPost marketing strategy (achieving £2m+ in sales for 2020) for UK&I and developing marketing plans across offline and online channels- Planning and managing a content production calendar- Supporting changes in branding and messaging, campaign planning and rollout including new product launches- Liaising with external agencies (design, print, SEO & digital), ensuring we are optimizing all opportunities and working in line with the DuraPost brand guidelines- Managing stockists and Trained Installer marketing support – from POS and display stands to printed brochures, flyers and content marketing HUB - Producing monthly emails achieving above industry average open and click through rates (open 30% and click though rate 15%) to stockists, Trained Installers and contacts in our data base- Providing ad hoc DuraPost reporting as required - Design digital assets used to support stockists and Trained Installers Show less

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  Tankbeer®

  May 2021 - Jul 2023

  Sales Manager

  Managing the sales for existing and new tank sites across the UK&I for customers such as Asahi, Heineken, AB Inbev, and Molson Coors. A key aspect of my role is to collaborate with brands to increase their market share/consumer experience.Achievements to date include, successfully expanding national accounts, dynamically transforming the Tankbeer service offering, and increasing the presence in the craft/taproom market.- Increase the number of tank beer sites across the UK&I through direct and indirect routes to market- Build and maintain relationships with key decision-makers and stakeholders, including brewery owners and pub/site managers- Develop and implement commercial sales strategies and tactics to increase revenue and market share- Collaborate with breweries to provide dispensing solutions, such as tank rental for events, multi-site tank package offerings, discounted stock for craft breweries, and tank solutions for challenging venues- Prepare and present weekly sales reports to the board, ensuring targets and budgets are met- Foster and maintain relationships with existing accounts, and introduce new craft, regional, and national accounts into the portfolio- Creating consumer-first experiences and managing the process for tank beer installations, from site survey to liaising with internal and external stakeholders, to handing over once complete- Meet monthly and quarterly regional sales targets by expanding the customer baseStay current with market trends and monitor new openings in the brewing and hospitality industry- Analyse sales data and market trends to evaluate performance and make informed decisions about product offerings and pricing- Conduct training sessions for staff to ensure they have a good understanding of the Tankbeer system and how to use it Show less

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  Star Pubs

  Jul 2023 - now

  Business Development Manager