Melissa Gambrill

Experience

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  Newell Rubbermaid

  Jun 2001 - Jul 2003

  Field Sales Representative - Phoenix Team

  Responsible for driving sales at Walmart, in a 15 store territory, for the Newell Rubbermaid brand portfolio, which included: IRWIN, Rubbermaid, Sharpie, Graco, Calphalon, Lenox, Rubbermaid Commercial, etc.• Gained “unfair share” of space for Newell products by maximizing merchandising opportunities, store by store.• Conducted field testing and market research for new product development team throughout Newell Rubbermaid.• Demonstrated products and built brand awareness at weekend event activities in conjunction with NASCAR sponsorship.• Built relationships and drove company initiatives at the store level to ensure proper execution and to increase sales. Show less

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  IRWIN Industrial Tools - former Newell Rubbermaid brand

  Jun 2003 - Jul 2005

  Jobsite Field Sales Representative

  Responsible for demonstrating and sampling new hand tools and power tool accessories on construction sites to drive demand and conversion to IRWIN products at industrial distributors and “big-box” stores.• Partnered with national sales team to support customer promotions and events for industrial distributors like MSC and ACE, as well as “big-box” accounts like the Home Depot and Lowes.• Conducted field testing and market research for IRWIN new product development team.• Built relationships and trust with distributor accounts to drive sales.• Gained exposure for the brand by managing corporate support for non-profit partner, the National SkillsUSA organization, and their local chapters nationwide. Show less

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  IRWIN Industrial Tool Company - former Newell Rubbermaid brand

  Jul 2005 - Aug 2011

  Communications and Public Relations Manager

  Responsible for ensuring effective and consistent brand messaging in all product, advertising and program communication.• Developed marketing and PR plans to align with brand identity and strategies for new product launches and key initiatives.• Edited and managed catalog projects for IRWIN and specific customers, like Grainger.• Project managed all tactical executions of communication elements for new product launches, which included advertising, photography and video assets for packaging, print and web, as well as public relations.• Wrote copy for packaging, video scripts, advertising and press releases to ensure brand and message consistency.• Initiated, built and maintained media relationships. Show less

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  Ashland Hardware Systems - former Newell Rubbermaid brand

  Aug 2011 - May 2012

  Product and Account Manager

  Responsible for increasing sales by ensuring customer satisfaction on production and delivery of hardware components for ready-to-assemble furniture manufacturer.• Ensured on-time and on-spec sales orders from Mexican plant.• Coordinated the production and kitting of components with manufacturing plant in Mexico.• Identified and bid on new business opportunities.• Maintained sales goals and margins for the company and customer.

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  Britax Child Safety

  May 2012 - Apr 2020

  Marketing Manager

  Managed brand and marketing activities for the Britax and BOB Gear stroller/travel system businesses. Created brand campaigns, marketing strategies and digital content to promote new product launches and brand initiatives.• Led the research, development and complete rebranding of the BOB Gear brand, including logo, style guide and website, to reach a new generation of consumers and parents.• Developed and delivered the marketing strategy for the Britax and BOB Gear stroller and travel system businesses, which included on-line marketing, public relations, digital content, and in-store merchandising to provide a 360-degree consumer experience.• Developed the digital marketing strategy and managed creative agencies to produce content designed to reach target audiences, encourage brand engagement and drive conversion. • Managed negotiations of digital and print advertising.• Implemented the use of key digital tools and programs to increase brand and product visibility, product content, product demos and product reviews on Britax-owned and retailer websites. Show less

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  Self-employed

  May 2020 - Jan 2021

  Marketing Consultant - Strategy, Planning and Lead Generation

  Helping businesses unlock their greatest growth potential by optimizing integrated marketing initiatives and mobilizing aggressive lead generation strategies.

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  Keeco, LLC

  Jan 2021 - now

  Director Marketing & Content Creation

  Responsible for driving a variety of integrated digital marketing programs to enhance the online shopping experience for consumers. Ensuring all product assortments reach, engage and compel consumers online to grow our over-all company goals in the marketplace. *Curate and optimize the online experience for consumers to shop, learn, purchase and advocate for our product lines.*Strategically plan & develop marketing assets that serve as both online and in-store selling tools to Build Awareness, Grow Interest and Drive Sales.*Project manage the development of marketing assets for multiple retail accounts, both online and in-store.*Responsible for copy writing, photography production, infographic creation and video development for new product launches that support our E-Comm business. Show less