Damilola Robert

Experience

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  Nigerian Army

  Nov 2013 - Oct 2014

  Accounting Executive

  - Assisted in creating monthly budgets for all units within the Army division.- Summarises current financial status by collecting information; and preparing balance sheet For each unit with the army formation.

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  SPEAK Africa Initiative

  Jan 2015 - Mar 2016

  Project Manager

  • Involved in coordinating project from execution to completion • Responsible for handling project finances• Keeping close contact with project member and major stakeholder in the organization• Identify, analyze, priorities, mitigate and communicate project risk • Develop training and briefing materials for new staff

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  CKDIGITAL

  Jan 2016 - Mar 2016

  Business Development Executive

  • Accurately prepared cost estimates by studying blueprints, plans and related customer documents.• Provided products and services, include equivalent technical and engineering information by answering questions and requests from clients.• Introduced new business ideas to harness the emerging markets and ensured relationship management with clients.• Expertly led the development of new trade strategies, implemented all promotional techniques to deliver sound customer service.

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  COSSE Ltd

  Mar 2016 - Apr 2017

  Digital Marketing Executive

  • Launched and managed UBA *919# Digital campaign across Nigeria. • Revamped the company website and integrated lead generation tools that lead to 23% of organic site visitors.• Increased the company revenue by establishing new partnership between company and digital media vendors.• Launched optimized online adverts through Google Adwords, Display Advertising, Social media advertising etc. to increase company and brand awareness.• Assisted in the formulation of strategies to build a lasting digital connection with consumers. Show less

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  Rage Media Group

  Apr 2017 - Mar 2021

  • Launched Sigma Buddy (a Sigma Pensions mobile app) in Nigeria, achieving 2x engagement and 53% higher QPDs (queries per day) vs the standard website.• Led growth marketing efforts to improve key retention metrics (DAUs and DAVs) for Lomi App• Responsible for product development and improvement, product marketing and sales strategy development for brands• Planned and led various marketing campaigns utilizing case studies, product events, and video testimonials; completed within strict marketing budget that resulted in a 91% increase in profit between the years 2018 to 2020.• Increased Horizon estate website leads by 50%, optimizing marketing campaigns and A/B testing.• Partnered with the Foreshore waters marketing team to create a cross-selling strategy resulted in increased sales by $9.5M.• Developed a consumer segmentation analysis and proposed an adjustment in the buyer persona definition to drive a better positioning of the digital marketing strategies. Show less • Led a team responsible for clients' day-to-day account management, which provided competitive market intelligence, insights, and recommendations to optimize marketing initiatives and increase ROI. • Developed integrated content approach that drove engagement increases across channels (blog unique views +5.83% and average site duration +44% to Sigma Pensions website despite a paid media budget cut of 40% due to Covid; social engagement +209% on Instagram, Facebook, and LinkedIn• Make data-driven decisions to develop strategic marketing approach and content for each channel that drives measurable results• Strategically develops, manages and executes all-inclusive, integrated, digital marketing campaigns within the agency• Led the transition of the agency from just a digital agency to a fully integrated (retail, advertising, digital) agency. The results delivered on both peaks of creativity and effectiveness with an increase in brand acquisition and profit. Show less • Established benchmarks and implemented a data tracking and measurement program for all paid social ads for clients. Adjusted creative strategy based on tracked results.• Managed all projects and communication for the company's largest client to date, making up 70% of the company's revenue. Responsible for three to four different clients at any given time.• I helped strategize, implement and manage agency paid search and display marketing efforts. These included; PPC audits, setting up new campaigns, keyword research, developing and testing new ad copy, communicating improvement opportunities, and more• Formulate and implement SEO strategies that include extensive keyword research and keyword targeting strategic planning, content marketing, blog topic ideation, link development, and analysis.• Create integrated digital marketing strategies for a variety of clients across different domains, industries, and platforms Show less

  • Product Marketing Manager

    Dec 2019 - Mar 2021

  • Marketing Communications Lead

    Dec 2018 - Dec 2019

  • Digital Marketing Strategist

    Apr 2017 - Dec 2018
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  Mymdoc

  Mar 2021 - Jun 2022

  Growth Manager

  mDoc Healthcare combines the latest clinical protocols with breakthrough behavior science to make it possible for people with chronic conditions to achieve long-term improvements in their health. Working with over 70,000 members – including international agencies and small- and medium-sized employers, health plans, and health systems – the company delivers personalized interventions for people living with NCDs and regular health care needs. Available in 🇳🇬 🇬🇭 🇿🇦

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  Bitnob

  May 2022 - Oct 2023

  Growth Marketing Manager

  Bitnob makes it possible for individuals and businesses to make cross-border payments within and outside Africa. Send and receive money globally. Make payment online with our Bitnob virtual card. Buy, sell, and auto-save bitcoin.

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  The Growth Camp

  Jan 2024 - now

  Founder

  We're an online learning community that connects marketing professionals with industry-leading instructors, providing unparalleled expertise and guidance to help them reach new heights.We provide access to the top practitioners in marketing and growth to serve as instructors, ensuring that our participants receive unparalleled expertise and guidance. In 2024, our goal is to train 1,000 professionals. We intend to do this through our monthly virtual session where we invite top professionals in the growth and marketing space to share their knowledge on selected topics. Show less