Haina Xiang

Experience

• 

  Shanghai Media Group

  Sept 2013 - Dec 2013

  News Reporter
• 

  博雅

  Feb 2014 - Jul 2014

  Public Relations Manager
• 

  Airbnb

  Aug 2015 - May 2019

  7th employee in China. Responsible for brand initiatives, media relationships, social media campaigns, celebrity engagement, and cross-functional collaboration with product and global stakeholders.

  • Senior Brand Marketing Manager

    Aug 2017 - May 2019

  • Social Media Marketing Manager

    Aug 2015 - Jul 2017
• 

  Duolingo

  May 2019 - now

  - Be responsible for growth in Asia, including China, Japan, Korea, India, and SEA. - Build the iconic brand of "Duo the Owl" in Asia- Led a team of 6 country marketing leads, all A+ talented leaders- Experienced in social media, influencer, digital ads, and media relationships. - Cross-function collaboration with product, engineer, and designers- Amplify revolutionary AI innovation features and launch the go-to-market plan

  • Regional Marketing Director, APAC

    Jul 2022 - now

  • Regional Marketing Director, China and Southeast Asia

    Jan 2022 - Jul 2022

  • Country Marketing Director, China

    Sept 2020 - Jul 2022

  • Country Marketing Lead, China

    May 2019 - Dec 2021