Abby-Rose Farthing

Experience

• 

  G2 Worldwide

  May 2009 - May 2009

  Work Placement

  I prepared market research for one of the company’s projects for BP. I then made a presentation of my findings and presented them to the Marketing Director demonstrating my IT and presentation skills. I also produced a competitor analysis for Compare The Market and sat in on the company’s meetings that week.

• 

  The Old Queens Head

  May 2010 - Sept 2016

  Bartender/Waitress
• 

  The Walt Disney Company

  Jul 2013 - Jul 2013

  Work Placement

  I worked with the other placement students to attend meetings with creative agencies, and sitting in on meetings with the rest of the marketing department to discuss the upcoming films. I also worked on a competitor analysis project on an upcoming film which was reviewed by the other interns and one of the Marketing Directors.

• 

  Aston University

  Oct 2013 - Jul 2014

  Student Ambassador

  I help out at the university open days by giving campus tours, navigating prospective students and their parents around the university and talking of my experiences as a student. Another key role is promoting the university as a positive and inspiring place to learn developing my confidence and communication skills.

• 

  GE Healthcare

  Jun 2014 - Jul 2015

  Service Sales and Marketing Intern

  • Project managing events and taking lead in producing promotional material and merchandise using Adobe Photoshop to an intermediate level and InDesign as a beginner both for print and digital.• Using salesforce to manage accounts and keep forecasting up to date.• Attending exhibitions and events to help with the running of them, acting as a positive face of the company and gathering market research to help with future campaigns.• Promoted my role and other intern roles within the company at the university placement fair, taking lead in organizing this. Presenting to 100 other students about my placement year experience.• Working closely with legal and compliance processes, logging up IPP’s and PO’s for various events.• Further developed my communication skills from my work in the service centre speaking to customers on a daily basis and ensuring to meet their needs.• Whilst working at GE I have won 5 awards for various different projects that I have worked on, for showing inclusiveness, imagination, courage, empowerment and inspiration. Show less

• 

  The Ann Savva Group

  Feb 2015 - Sept 2016

  Brand Ambassador
• 

  Premier Foods

  Sept 2016 - Oct 2021

  Marketing Innovation Placement (6 months) Revenue Growth Management Placement (6 months)Field Sales Placement (6 months)

  • Brand Manager - Mr Kipling

    Sept 2020 - Oct 2021

  • Assistant Brand Manager - Cadbury

    Oct 2018 - Sept 2020

  • Marketing Executive - Cadbury

    Apr 2018 - Sept 2018

  • Commercial (Sales and Marketing) Graduate

    Sept 2016 - Mar 2018
• 

  Costa Coffee

  Oct 2021 - now

  • Global Marketing Manager - Beverage Innovation

    Dec 2024 - now

  • Senior Innovation Category Manager

    Mar 2023 - Dec 2024

  • Global Commercial Innovation Manager

    Oct 2021 - Mar 2023