Sanchit Gupta

Experience

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  Freelancer

  Apr 2013 - Feb 2014

  Social Media Strategist

  - Managed 10+ social media clients as a freelancer during my last year of college.- Developed and Authored blogs in the education and travel niches attracting 1lakh+ page views per month- Self-taught in search engine optimization (SEO), social media optimization (SMO), Adobe Photoshop, and various Google tools.

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  EditSoft Pvt. Ltd

  Nov 2014 - Aug 2016

  Digital Marketing and Operations Management

  - Managed digital marketing campaigns for diverse clients to ensure business success- Coordinated with a team of over 10 developers and designers to ensure timely delivery.- Oversaw product documentation, client communication, and customer success.- Managed content and marketing activities across the company's digital properties.

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  ClickCrafty Technologies Pvt Ltd

  Aug 2016 - Nov 2020

  Founder

  Clickcrafty Technologies was founded in 2016 with a vision to deliver performance-driven digital marketing and web development services. Started in a small 2BHK flat in Noida, three friends dedicated themselves to the venture, which later expanded to accommodate a team of 10 in a corporate office space.Achievements:- Functional for three years without any external funding - Developed a Hotel Booking Extranet enabling clients to sell and manage inventory on multiple Online Travel Agencies (OTAs), akin to InGo-MMT- Built a Cloud-based travel management system for a Tour Agency, addressing business challenges- Developed Obazzo for client, a hotel booking website integrating Google Places, Geocoding, and Distance Matrix API to implement advanced search and real-time distance calculations,enhancing user experience and accuracy- Spearheaded sales, operations, and overseeing a team of 10, delivering over 40 projects in 3 years Show less

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  IIHT Ltd

  May 2020 - Apr 2021

  Product Operations Manager

  IIHT Pvt Ltd specializes in B2B SaaS solutions for end-to-end talent lifecycle management.Products: Learning Management System(LMS), Assessment Module, Virtual MachineDaily Responsibilities:- Manage and drive the performance of 10 product operations executives - Measure and monitor the effectiveness of our initiatives- Foster streamlined collaboration across cross-functional teams to achieve business objectives- Stakeholder Management including Customer Success, Strategy, Content, Research, and Sales- Continuously contribute to refining internal processes for efficiency and effectivenessImpacts:- Led cross-functional team to develop and manage Learning Management System roadmap, curating 3000+ course catalogs for 15K+ users at large enterprises (IBM, L&T, TCS)- Reduced project completion rate by 20% while leading a time of 10 through process gap analysis and improved cross-functional communication- Reduced client escalations by 15% by supporting the customer success team in client calls, documenting client requirements, and scheduling demos to meet client expectations Show less

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  Dailyhunt

  Apr 2021 - Jul 2024

  Dailyhunt is a personalized news aggregator mobile app serving 350 million users every monthDaily Responsibilities:- Sync daily with GTM, Engineering, Ops, and Customer Service teams to craft and own product strategy and features- Measure and monitor the impact of initiatives and drive tracks leading to product growth- Manage stakeholders (legal, marketing, sales, customer service).- Conduct user acquisition and feedback campaigns - Continuously contribute to improving internal processesKey Projects and Impacts:Areas: User Experience, Notifications, User Location & RevenueElection Zone:Comprehensive web-based content zone for all Indian election-related updates and results- Increased user time spent by 10% and pageviews by 15% through web layout optimizations, integrating third-party real-time updates, and leveraging historical user journey data.Native Scrollable Sticky Notification:Developed a notification that remains visible until explicitly dismissed-Increased notification CTRs by over 5% and DAU by 12%.Boosted Location Permission:-Increased location permission by 12% through remodeling location permission nudgesUser Onboarding Churn:-Lowered churn by 20% with revamped language personalization for pre-burn usersNew Revenue Route: Launched branded content promotion via the organic content recommendation engine- Boosted CTR from 0.5% to 1.5%, generating significant revenue within a yearInnovative Ads: Conducted market research and developed innovative web and native ad formats to support sponsor requirements and meet business objectivesSafer Ads: Reduced harmful ads by 10% through stricter vetting procedures for advertisers and ad contentWeb Zones: Developed and monitored KPIs for multiple web pages hosting sponsor content to create awareness Show less Daily Resposibilities:- Liaise with GTM, Ad Tech, and Ops teams to resolve issues with platform and campaign tech- Conduct market research to identify trends and opportunities for new advertising formats and optimizations- Analyze ad campaign performance data, generate reports, and implement improvement strategies- Manage sponsor Web development projects, ensuring timelines and budgets are met- Conduct daily syncs with Ad Tech and Strategy teams to analyze campaign performance and address issues- Execute branded sponsor campaigns and notifications, ensuring successful outcomes- Drive customer feedback campaigns to inform product strategy and prioritize features.- Facilitate communication between product, strategy, and sales teams to align on goals and priorities- Collaborate with Ad Tech, Ops, marketing, sales, content, and strategy teams for seamless product launches and supportImpact:- Enhanced ad campaign CTR by 10% through improved ad copy and targeting.- Eliminated product sales communication gaps by establishing channels, sync calls, and documentation- Delivered 10+ branded web projects and 100+ notification campaigns with successful outcomes- Streamlined cross-functional processes to align with business objectives Show less

  • Product Manager

    Mar 2022 - Jul 2024

  • Product Operations Manager

    Apr 2021 - Mar 2022
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  Nielsen

  Aug 2024 - now

  Senior Product Manager