Katy Rivera

Experience

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  The Bravo Group

  Jan 1999 - Jan 2000

  Media Planner - Multicultural Communications
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  Mindshare

  Sept 2000 - Jan 2006

  Planning Supervisor / Media Director
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  WPP, Kinetic Worldwide

  Jan 2006 - Mar 2011

  Director and Business Director, Account Services

  Responsibilities included Cross-market strategic planning and activation. Operations management, new business development and transitions, Client Relationship builder, negotiator, team builder, financial reporting and pipeline, cross-agency contact/leader, multicultural.Areas of expertise: Strategic Media Planning and Buying, Event Planning, placed-based digital, Guerrilla marketing, Never-been-done-before activations, Client Management, Budget Management, Production,New Business Dev, Team Leadership, Coaching, Mentoring. Show less

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  Aegis Media, Posterscope

  Mar 2011 - Mar 2014

  VP, Director Client Management

  Oversaw Agency/Client partnerships, provided thought leadership to help guide clients in the non-traditional, digital place-based and OOH media space. Managed and reviewed client profitability, created business plans with effective budget and staffing levels. Owned senior level client relationships and worked to contribute strategic value beyond day-to-day campaign tactics. Responsible for unit's financial growth with successful revenue generating results across a variety of categories including fashion, auto, entertainment, travel, financial, B2B, liquor/Beer and QSRs. Show less

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  Freelance

  Mar 2014 - Oct 2016

  Director, Marketing Consultant

  Marketing consultant for small business owners and start-ups. Adhoc work including media planning and activation, research, processes, new business and website development.

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  Simon Property Group

  Nov 2016 - Oct 2017

  Area Director Of Business Development

  New Business Development for Local, Regional and National Brands within the Simon Brand Ventures group.

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  Wilkins Media

  Sept 2017 - now

  Main Goal is to keep clients happy. I'm a partner to my clients and take an active role in developing media strategies and activating their messaging in places where their target customer lives, works, and plays. I'm responsible for building and maintaining relationships and work very hard to earn their trust (and friendship), My ultimate goal is to be a resource they can turn to to help develop and grow their business.

  • VP, Client Partnerships

    Feb 2024 - now

  • VP, Account Services

    Sept 2017 - Jan 2024