
Tadd Samuelson
Professional Electronic Music Artist

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About me
High-Touch / Time-Sensitive Logistics for the World’s Biggest Tours, Events, & Experiences
Education

University of California, Santa Barbara
-Bachelor of Arts - BA Sociology & Communications
UCLA
-Certification Project Management (PMP)
ICON Collective
-Certification Digital Music Production
Cornell University
-Certification Commercial Real Estate Development
Experience

Other Arrows
Jan 2004 - nowProfessional Electronic Music Artist• For two decades, created electronic music & toured under the moniker Other Arrows — developing a worldwide fan base.

Top Logistics Companies
Jan 2004 - Jan 2004Operations, Business Development, & Logistics Leader20-YEAR CLIENT FOOTPRINT:NOTABLE BRANDSAmazon • Arvato • AT&T • Boingo • Bonobos • Broadcom • Calix • Cheesecake Factory • Comcast • Compucom • The Container Store • Dominion Voting Systems • Ecolab • Flowserve • GE HealthCare • H&K • HP • Hyperloop • ILM • Jim Henson's Creature Shop • L'Oréal • Lakeshore • LG • LinkedIn • Maui Jim • Microsoft • Hyosung • Navistar • NBC Universal • NCR • Neiman Marcus • Nike • Nissan • Olympus • Panasonic • Piaggio • Redbull Media House • Six Flags • Sony • Sprint • Starbucks • Studio Instrumental Rentals • Targus • Terumo • Texas Instruments • Turbochef Technologies • Universal Music Group • Verizon • Volta Charging • Walgreens • The Walt Disney Company • Warner Elektra Atlantic Corp • Yamaha • Zero Mass WaterAGENCIES & EVENT PRODUCTION2020 Exhibits • 4Productions • AMCI • Anthemic • AV Dimensions • Bagavagabonds • Bravado • Christie Digital • CID Entertainment • Cornerstone Display Group • E&E Exhibit Solutions • ExhibitsUSA • Family Industries • LMG • The Marketing Arm • Saatchi & Saatchi • Skyline Displays • The Trade Group • TWI Group, Inc • Webb AVARTISTS & TOURSAriana Grande • Ben Harper • Britney Spears • Christina Perri • Crowded House • Cyndi Lauper • D’Angelo • Deftones • Devo • Earth, Wind, and Fire • Eels • Eve 6 • Fall Out Boy • Glass Animals • Gov't Mule • The Hives • Ingrid Michaelson • Iration • Jason Derulo • Joe Bonamassa • Joe Satriani • Journey • Justin Bieber • Kayne West • Last Comic Standing Live Tour • Leonard Cohen • Metric • Natalie Cole • Nelly Furtado • Paul Rodgers • Patty Griffin • Rebelution • Ryan Bingham • Third Eye Blind • Willie Nelson • Weezer • Yes • Zhu • ZZ TopEVENTS & FESTIVALSAustin City Limits • Cannes • Coachella • Comic-Con • Corona Capital • Formula 1 • Lollapalooza • MLB All-Star Game • MLS Cup • NBA All-Star Game • Olympics (3) • Pan American Games (Toronto, Mexico City) • Rock ’n’ Roll Marathon • SXSW (10+) • Stagecoach • Super Bowl • Warped Tour • World Cup • X Games Show less

New Direx West, Inc
Jan 2004 - Jan 2014Director of Operations & Sales / Operations Manager• Entered career as a member of the import / export-focused freight forwarder’s first West Coast team — growing significantly across ten years while cutting teeth in all aspects of operations, logistics, client relations, and sales and helping launch & grow the company’s domestic shipping business.• Played a key role in building, leading, and scaling the West Coast team & operations from the ground up — managing the team and continuously optimizing processes & workflows to unlock efficiencies at scale.• Helped cultivate strategic partnerships with groups of specialized freight forwarders across the globe — dramatically expanding the company’s reach and creating countless opportunities, including: - Establishing long-term relationships with companies like Industrial Light & Magic, Universal, PRG, and Bonobos.- Collaborations with high-profile artists such as Ariana Grande, Justin Bieber, Weezer, The Hives, Willie Nelson, Journey, Brittney Spears, and Earth, Wind, and Fire. Show less

DB Schenker
Jan 2015 - Jan 2016Business Development Manager — Entertainment• Recruited into the market-leading freight forwarder to build the entertainment & live event verticals from the ground up — opening relationships with 20+ top companies to establish a profitable book of business while reeling in opportunities to support sports events such as the Olympics & World Cup.• Quickly developed into a trusted partner to entertainment companies like Disney & Universal — ensuring the safe & secure delivery of high-profile characters for The Muppets while helping ESPN logically navigate the time-sensitive complexities of sports news. • Played a key role in planning & executing the secure movement of priceless art for Sotheby’s — leading the highly sensitive domestic & international transport of works by Monet, Picasso, Pollock, and Warhol. Show less

Pegasus Logistics Group
Jan 2016 - Jan 2020Western Region Operations Director• Recruited by the specialized logistics provider’s COO & Head of Sales to build out, run, and grow the company’s LA office and its western region — transforming the team & portfolio into an efficient profit center and playing a key role in scaling the company and growing revenue by 2.5X in four years.• Molded the team into a dynamic client-facing function capable of supporting the company’s 125+ clients — growing the staff to 12 and developing a customer outreach program to improve client retention, identify / fill gaps in relationship support, proactively capture previously unseen opportunities, and successfully mitigate early account attrition risk.• Cultivated an environment grounded in systems, process, accountability, and continuous improvement — maximizing the potential of the region’s onsite & remote teams while decreasing expenditures to unlock operational efficiency, culminating in an average EBITDA of 13.1% in the final two years as Director.• Championed the company’s second attempt at entering the highly competitive Los Angeles market — partnering closely with Sales to identify, open, and manage 30 to 40 new client relationships annually, ultimately driving growing shipments by 296%, revenue by 305%, and profit by 266% across four years. Show less

Pegasus Logistics Group
Jan 2021 - Jan 2024• Promoted to serve as one of three highly specialized leads charged with driving growth strategy, elevating customer experience, and improving efficiencies across the global logistics provider — introducing training & innovation to deliver a dramatic 8X lift in profitability and grow revenue by hundreds of millions of dollars.• Identified & instituted transformations across the business & sales cycle — designing reimagined SOPs for initial account discovery, multi-departmental onboarding, and assessing organizational health, including:- Creating sustainable processes for the company’s top three clients that reduced labor & miles driven by 50%, which led to significant cost reductions for the Client, the Company, and multiple Partners.- Overhauling the RFP response process using data analysis & visualization to empower business development efforts — enabling the team to land one of the largest deals in company history, an 8-figure annual contract with Ecolab.• Built a process mapping & wayfinding tool for all employees to navigate projects & answer questions on a self-service basis — dramatically improving communication, cross-departmental support, and the efficiency & effectiveness of client onboarding.• Spearheaded development of an application to empower key account stakeholders to directly schedule & track shipments via SMS texting — modernizing & automating a critical manual process that fueled shipment count to grow from 10k to 30k+ annually and increased revenue by 400% in less than 24 months. Show less • Tapped to assume full ownership of the US client services function — directing seven supervisors & 70 account executives in the management of 300+ client relationships, executing 170k+ annual shipments with 98.5% on-time delivery, growing the business, and nearly doubling revenue with high profitability.• Developed dashboards to visualize performance data for both clients and account teams — harnessing analytics & business intelligence to capture efficiency, improve client retention, and power growth, ultimately enabling a 20% shipment count increase per client manager.• Rearchitected the company’s onboarding process from the ground up — establishing a companywide remote work program and providing optimized SOPs & training for teams to effectively identify client requirements, tailor solutions to meet unique needs, and achieve & maintain an NPS score of 9+. Show less
Regional Solutions Manager
Jan 2022 - Jan 2024Head of Client Services
Jan 2021 - Jan 2022

First Tracks Logistics
Jan 2024 - nowFounder & CEOFounded client & people-first startup focused on revolutionizing the logistics industry — leveraging sustainable practices and a high-touch approach to build a better, more connected world.SUITE OF SERVICES:Efficiency & Sustainability-Driven Logistics Planning • White Glove Shipments • Shipping & Setup of Multi-Location Retail & Brand Activations • Delivery Coordination of High-Value Equipment, Critical Technology, & Government Infrastructure • Support Services for Trade Shows & Entertainment Tours Show less
Licenses & Certifications

Commercial Real Estate Development Certification
Cornell University
PMP Certification
UCLA
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