Susan Lugo

Experience

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  U|D|G

  Jan 1993 - Jan 1996

  Architectural Project Coordinator

  In my previous role as an Architectural Project Coordinator, I: • Created and managed CAD drawings for all phases of United Artists Multiplex Theatres projects in Colorado and Asia, ensuring precision and adherence to design standards.• Facilitated collaboration with multidisciplinary teams, organizing meetings with structural, mechanical, acoustic, and electrical consultants to align project objectives.• Participated in weekly on-site construction meetings to oversee progress, review contractor payment requests, and ensure project milestones were met. Show less

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  Hardy Holzman Pfeiffer Associates

  Jan 1996 - May 1997

  Architectural Project Coordinator

  In my previous role as an Architectural Project Coordinator, I:• Created and managed CADD drawings for the SOKA University Student Union buildings, ensuring accuracy and alignment with project specifications.• Coordinated cross-functional collaboration by integrating structural, mechanical, and electrical engineering requirements into design plans.• Supervised and mentored interns, delegating tasks, providing guidance, and ensuring project timelines were met.• Conducted in-depth research on municipal regulations and building codes, ensuring compliance and facilitating smooth project approvals. Show less

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  DStein Design, LLC

  Jan 2002 - Apr 2010

  Managing Partner & Co-Founder

  In my previous role as a Managing Partner & Co-Founder, I: • Led project delivery efforts for retail architecture and environmental graphics, ensuring high-quality collateral and seamless execution.• Reviewed and refined presentation design packages and environmental graphics drawings to maintain brand consistency and design accuracy.• Conducted in-depth research on codes and materials for signage and wayfinding programs, ensuring compliance and optimal functionality.• Managed and streamlined requests for proposals, payment documents, and contract development to support business growth and financial efficiency.• Facilitated project benchmark meetings to monitor schedules, budgets, and client expectations, serving as a key liaison between clients and the Building Department. Show less

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  Irvine Unified School District

  Jan 2005 - Jan 2008

  Teacher and Substitute Teacher

  In my previous role as a Teacher and Substitute Teacher, I: • Designed and delivered differentiated curriculum to accommodate diverse learning styles and maximize student engagement.• Incorporated technology tools, including Smart Boards, PowerPoint, and online platforms, to enhance lesson delivery and interactive learning.• Collaborated with faculty and parents, attending staff meetings and parent-teacher conferences to support student development and academic success.

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  Weleda

  Apr 2010 - Sept 2014

  Business Development Manager and CPG Expert

  In my previous role as a Health & Wellness Business Development Manager and CPG Expert:• Achieved a 20% year-over-year sales growth.• Expanded the territory by 40% through strategic account management and targeted sales initiatives.• Used Goldmine CRM.• Managed and nurtured relationships with over 400 accounts across the Northeastern US.• Fostered client trust and long-term partnerships. • Provided premium white-glove service to secure prime shelf space in retail stores. • Acted as the primary liaison between the company and UNFI.• Successfully coordinated and optimized the distributor’s delivery processes to resolve delays and ensure timely product availability. • Designed and delivered compelling sales presentations to vendors.• Coordinated in-store demos to showcase product value and features effectively. Show less

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  GSource LLC

  Jan 2014 - Jan 2016

  Trade Show Sales Manager

  In my previous role as a Medical Instruments Trade Show Sales Manager:• Met and surpassed established sales goal by 400% in first 11 months by leading the execution of targeted plans, driving incremental revenue growth. • Acquired over 60 new accounts through cold calls, tradeshows and quotes.• Leveraged consultative selling techniques to improve relationships with existing clients. • Created and managed a highly successful Inside Sales Department.• Trained Inside Sales staff.• Managed the entire tradeshow process.• Steam-lined trade show SOP to eliminate lost/stolen/damaged products and augment efficiency.• Researched, selected and attended 12-15 tradeshows across US annually.• Boosted sales at the key tradeshow by 300%.• Competed with bigger brands and won new accounts.• Added significant foundational value for Company to be acquired in 2023 Show less

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  Powerlinx, Inc.

  Jan 2016 - Jan 2016

  Account Manager

  In my previous role as an SaaS Account Manager:• Managed and grew client accounts for a leading SaaS platform, fostering long-term relationships and ensuring customer success.• Facilitated strategic partnerships by connecting businesses and aligning solutions to drive mutual growth and revenue opportunities.• Collaborated with cross-functional teams to optimize client engagement and maximize platform adoption.

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  OMG! Events Group

  Jan 2016 - Jan 2017

  Business Development Coordinator

  In my previous role as a Live Events Business Development Coordinator:• Developed and implemented strategies to win target clients using industry data and databases. Managed the sales pipeline in Zoho CRM, created four key accounts as per goals, and supported account management. • Improved brand visibility by attending chambers of commerce and other networking events and developed strategic partnerships with other CEOs and larger event specialists. • Brainstormed ideas for the redesign of office interior, building a more creative and conducive environment. • Maintained and strengthened relationships with existing clients to ensure continued business. Delivered reports on growth and new opportunities to stakeholders. Show less

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  Keith's Nervous Breakdown

  Jan 2017 - Jan 2017

  Account Manager

  In my previous role as an CPG/Beverage Account Manager:• Spearheaded the launch of a premium cocktail mixer company through high-impact events and securing key accounts for market presence.• Developed and executed strategic event initiatives to increase brand awareness and customer engagement in the beverage industry.• Built and managed key account relationships, driving initial sales growth and positioning the brand for long-term success.

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  Sensi Media Group, LLC

  Jan 2017 - Jan 2019

  Publisher & Event Producer

  In my previous role as a Media Sales, Publisher & Event Producer:• Published and pioneered the launch of city-life magazine within six months.• Created and executed targeted marketing launch plans to maximize ROI. • Consultive Sales method.• Developed marketing materials• Increased engagement with audience and clients both in NV and outside of state. • Scaled brand visibility through trade shows in Las Vegas and networking events.• Worked closely with clients to resolve licensing agreements they encountered.• Built strong business relations, which led to an increased client retention.• Oversaw all aspects of production for five unique networking events called Sensi Nights that had 20-30 vendors as sponsors.• Ensured seamless and successful event experiences for over 500 attendees. • Collaborated with the inhouse editor to select engaging material for monthly content, and provided oversights to help advertisers improve their business. • Mentored and led teams comprised of 10-15 members for networking events and tradeshows. • Increased cash flow for parent company.• Established a deep network that helped other markets launch materials more quickly and efficiently. Show less

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  Nevada Crest Farms

  Jan 2019 - Jan 2024

  VP of Sales & Strategic Advisor

  In my previous role as VP of Hemp Sales & Strategic Advisor:• Championed the development, implementation and execution of business development plans to boost sales for a hemp farm of over 30 acres. • Successfully negotiated a $1.2 million deal, as well as other future opportunities with client, scaling revenue. • Built a network and funnel of diversified and engaged partnerships, including buyers and prospects, using HubSpot.• Introduced the CEO to accretive opportunities, to help projects scale quickly. • Prepared and delivered sales pitches on products and services to potential buyers; effectively described the benefits of products and answered questions. • Provided after sales support, while ensuring the continued delivery of exceptional customer service, to maximize client satisfaction, fostering return and/or referral business. • Worked closely with team members on various operations, including but not limited to seed strains, processing equipment and packing designs. Show less

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  Vitalant

  Sept 2023 - now

  Account Manager

  In my current role as an Blood Bank Account Manager:• Plan, organize and setup 20 mobile blood drive events monthly, throughout Santa Barbara County.• Build and maintain a robust client portfolio within the assigned area. • Effectively lead the management of over 350 accounts through a 12-week onboarding process, facilitating their incorporation into the organization’s database. • Provide insurance of compliance to established guidelines and regulations. • Significantly boost brand recognition/awareness by collaborating with sales & marketing to develop brand identity and attending networking events. • Facilitate account growth by providing outstanding customer service, including after sales support, to increase account loyalty and dedication. Show less