Kamal Faridi

Experience

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  Alt|Source

  Feb 2003 - Dec 2005

  Marketing Director

  Manage the Dawood Group brand portfolio, one of Pakistan's largest brands and market leader in the industry. My role combines strategic long-term development of the trademark with ongoing business and market share growth.Key areas of work include product and packaging development, brand communication and activation, market and consumer research, competitive strategy, budget management and long-term business planning.> Developed and launched 4 new brands from concept-to-launch, and undertook brand repositioning exercises for 3 brands in the portfolio> Built future-readiness of the trademark for emerging consumer, competitive and regulatory environments, through creation of new Brand Signature Toolkits and Design Language, and developing long-term brand communication and engagement strategies عرض أقل

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  Office Field

  Jan 2004 - Mar 2007

  Managing Director

  Websites Management • Search Engine Optimization (SEO)• Online advertising, PPC • Email Marketing• Search Engine & Directories Submission• Link building, • Keyword Optimization, • Website Marketing Strategies, • Content Writing & Optimization, • Web Performance Tracking • Online Business Development• On-Page Optimization• Off-Page Optimization• SEM/SEO Training• Google Local Business Listing• Search Engine & Directories Submission• PPC Ad Words on Google and Overture,• Multilingual Optimization• Link building,• Website Analysis • email campaign,• Social Media Marketing• Keyword Research & Optimization, • Website Marketing Strategies, • Content Writing & Optimization, • Web Performance Tracking • Online Business Development. عرض أقل

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  22Four

  Jun 2004 - now

  Founder & CEO

  In my work as Founder of 22 Four International Corporation, I focus on providing comprehensive digital marketing strategy and execution services to small businesses in a variety of industries ranging.Since our humble beginnings, when I founded the company from a small room in my house I have leveraged a unique blend of strategy, creativity and best in class execution in order to grow the agency to become what it is today: a 30+ employee, venture capital back leader in the application and digital marketing space. As a one-stop, end-to-end technology solution development agency I’ve been honored to deliver groundbreaking work that receives appropriate recognition, such as...- Achieving a Top 10 ranking in the AllWorld rankings of Digital Development Agencies- Recognition as one of Pakistan’s Top 15 Entrepreneurs - Presenting on behalf of the company at conferences and summits in +90 countries - Receiving dozens of awards - Satisfying hundreds of customer across all service offerings- Creating unique campaigns and digital experiences that have large “wow” elementsMy diverse experience and broad-based business perspective helps me work with the team to quickly identify our clients’ key business drivers and then implement the marketing solutions necessary to help them grow. I bring a big picture, and goal oriented approach to developing client strategies and implementation plans.In this role, I help companies grow by doing what I'm good at, implementing best-in-class digital marketing solutions such as: - End -to-end sales & marketing funnels development (from landing page design to split testing - Ad campaigns development (including targeting, messaging and bid management)- Animated video creation- Drip email campaign creation and implementation عرض أقل

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  Income Tax

  Mar 2010 - May 2013

  Director of Operations

  Website that provide services like:-B2B Digital Media Strategy-Online (Internet) Marketing-Inbound Marketing (New Name for SEO)-Business Development-Channel Sales-Strategic Partnership & Joint Venture Development-Mobile Marketing-Lead Generation-Conversion Optimization-Copywriting-B2B Sales & Marketing-Banking-Treasury Management-Electronic Payment Processing-Mobile Payment Processing-Risk Management-Fraud Management-Fraud Data Analytics-Chargeback Management-Chargeback Representment-Chargeback Consumer Verification Alerts-Mobile Payments & Loyalty Programs-Business Modeling-Financial Modeling-Big Data Analytics -Front-end Web Development-Mobile App Development-Auto & Capital Assets Leasing & Financing-Receivables Factoring عرض أقل

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  JRSYS

  Dec 2010 - Jan 2012

  Country Manager

  Represent the company in Asia/Middle East/Far East, jrsys International produces high quality information security software and hardware products for the cloud computing environment. By continually developing and evolving we maintain our cutting-edge innovation to secure our customers.Jrsys is a global provider of high quality and cost-effective software and hardware application development and consulting services. Headquartered in Taipei, jrsys has operating center in TAIWAN to provide services across the world. Our products are going to be delivered to worldwide customers through the cooperation of a network of consultants, integrators, solution providers and value-add distributors, so far, with various forms of presence in the U.S., China, Latin America, Middle East, Central Asia, South East and South Asia, Africa, Korea, Japan and Europe. We are expert on Cryptographic systems, PKI, and mobile secure transactions. our technology works in all kind of mobile devices, doesnt matter if these devices are high or low end technology. Our Jrsys Smart Film is a little sticker that put over the SIM of the phone and encrypt al information that you send. the MNO cant desencrypt the message only the financial or bank institution could do. our Jrsys Smart film meet FIPS 140-2-3, support RSA encrypt, DES, 3DES, and can storage until 2 Digital Signatures based on PKI standars. عرض أقل

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  United Nations

  Mar 2011 - Jun 2015

  Executive Volunteer at UN-ICT (United Nation Information and Communications Technology Section)

  Information strategy, creation and implementation of information policy and practice on access and sensitivity, creation of bilateral information sharing arrangements with intergovernmental partners, oversight on peacekeeping-wide information sharing initiatives including open data, data mapping and visualisation, mission crisis information support, intranet, social networking and community building, knowledge transfer projects. On-ground and seconded support to field operations in Brazil, Cuba, Sierra Leone, Ghana, and OPCW-UN Joint Mission to Syria. Support for enterprise projects on content management, business intelligence, unclassified intranet information sharing, executive communications. Provided training to all field operations on information management, and to political officers on sensitive information policy and handling.For Dept of Peacekeeping Operations, United Nations HeadquartersPolicy, process and practice in information management for international governance, fully embedded in the political process. On-site support to field operations in Timor-Leste, Haiti, Liberia, Somalia. Provided training to all peacekeeping field operations on information access authority and web publication.Support to peacekeeping missions on data supply chain, policy and practice, and crisis response specific to information handling.Information and data access and transparency policy, underpinning the move from "need to know"​ to "need to share." Leading and involved in open gov initiatives, including mashups, social software/networks of expertise, decision support and business intelligence programmes.Lean Six Sigma Black Belt, specialising in information lifecycle.Work In different ICT Development Projects as Volunteer. عرض أقل

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  Aaj TV

  Dec 2014 - Apr 2016

  Anchor/Host

  As an anchor on the electronic media show 'Cricket Ka Badshah' along. with the cricket legend presented and communicated social media statistics and feeds. The show received great public rating, went viral on social media and was featured by ICC and BCCI too with a reach of over 33.7 million online viewers.• Hosted a popular Cricket show that attracted million viewers inits first year• Performed a critically acclaimedone-man show that gained popularity inweeks at national level• Established successful partnershipswith other networks, cricketers and prestige participants to expand the reach of the showCricket Ka Badshah, Most Popular TV Shows for sports in Pakistan with legendary cricketer Mr. Javed Miandad. #CKB is the most-watched series in all of television and internet, Viral on Social Media quoted by ICC, BCCI and other Sport loving Nation. In the advertiser-coveted demographic of viewers age 18–49, Cricket Ka Badshah was not only the No. 1 new show (9 million viewers), but also the No. 1 Social Media Viral show which drew 33.7 million online viewers. عرض أقل

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  Synnapps

  Jun 2015 - Apr 2016

  Marketing Director

  A UK based venture which holds a portfolio of health tech products.My responsibilities include:- To reveal ecosystem opportunities and identify unmet needs and desires of participants across the value chain that could be served with the merger of technology and content.More like understanding industry landscape inside out, discovering insights across industries to identify gaps which can be filled with technology and content based solutions.-To ensure products and services make business sense; fit into people’s lives; and have a home in the marketplace.-To liaison with relevant stakeholders and deliver our promise that is imagined by the team by co-creating with industry experts .-To understand our Partners' businesses inside and out, working with design teams to ensure the platforms we build position our partners for the future and cater best to consumers.-To drive the creative and development process by collaborating with multitude of disciplines.-Facilitate growth and marketing strategies at an organizational level.-Perform risk mitigation.-Develop programs with quantifiable objectives to measure results.-Implement and manage marketing budget. (Zero in the case of startups)-Leverage data and analytics to drive insights.-Modify or redirect business intelligence strategy.-Oversee and direct the efforts of the marketing team.-Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.-Oversee the development of new products.-Create product roadmap.-Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates. عرض أقل

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  Zindagi

  Nov 2015 - May 2017

  Founder

  Zindagi is a Health Tech Platform, which helps users who are in need of healthcare services. This role included:• Built and led a team of employees to successfully execute the company's vision• Led product development, resulting in the successful launch of a new product line• Developed a business plan and raised initial capital from investors to launch the business• Created strategic partnerships with key stakeholders to expand the customer base and increase revenue• Built and led a high-performance team of executives that successfully achieved company goals• Developed and implemented marketing strategies that increased brand awareness and customer loyalty عرض أقل

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  Techfugees

  May 2016 - Dec 2016

  Country Program Manager

  The Pakistan chapter which cover cities Lahore, Karachi, Islamabad, Peshawar, Multan, Faisalabad and other cities where civil society organizations, technologists and practitioners come together to share their skills and ideas to promote technology for refugees in solving issues in the country. The focus of the Techfugees Pakistan Chapter increase awareness among Civil Society Organizations of easy-to-use, low-cost technologies in order to help them understand how they can leverage technology in their day-to-day workings for Refugees camps. عرض أقل

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  BloveKandy

  Jun 2023 - Apr 2024

  Chief Executive Officer

  B-Love Kandy, the dynamic and captivating cricket team that competes in the prestigious Lanka Premier League (LPL) and becomes New LPL Champions 2023 of LPL4. Formerly known as Kandy Falcon in 2022, Kandy Warrior in 2021, and Kandy Tuskers in 2020, B-Love Kandy has a rich history and a legacy that continues to evolve.Key Responsibilities covers:* Developed and nurtured relationships with key stakeholders, resulting in increased brand recognition and customer loyalty* Developed and implemented successful business strategies that resulted in a 15X% increase in ROl* Monitored and analyzed market trends to identify new opportunities for growth and expansion particulary in SriLanka* Negotiated successful partnerships with industry leaders that resulted in a 85% increase in market share عرض أقل

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  Super11 Games

  Sept 2023 - Mar 2024

  Director of Operations

  Title Sponsor of Asia Cup 2023 in Sri-Lanka, Super 11Category Sponsor PSL8 2024Creating the ultimate fantasy sports experience with zero withdrawal fees is indeed an ambitious challenge, especially in a market already populated by giants like Dream11 and MyCircle11. However, with the right strategy and innovation, it's definitely achievable within timeframe.* Led entire business and marketing operations with cross-regions* Managed and introduced all strategic partnerships with global players* Developed a customer-centric approach to operations that improved BrandPenetration by 100%* Negotiated and on boarded key partnerships that increased market share by 75%* Formulated and implemented marketing strategy that increased customer engagement by 200%* Platform Development* Partnerships and Sponsorships* Marketing and Promotion* User Engagement and Retention عرض أقل