Emily Lee

Emily Lee

Digital Advertising Specialist

Followers of Emily Lee91 followers
location of Emily LeeTaipei–Keelung Metropolitan area

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  • Timeline

  • About me

    Digital Marketing Specialist | B2B/B2C Marketing | Keep Inquisitive in This Digital World

  • Education

    • Ming Chuan University

      2014 - 2018
      Bachelor's degree Applied English
  • Experience

    • 旭燦股份有限公司

      Nov 2018 - Feb 2019
      Digital Advertising Specialist

      R&R:•Managed 7+ client’s Google Ads accounts (Google Search, GDN)•Supported media plans by providing keyword research and budget suggestions•Creating creative ad copies for both Google Search and Facebook Ads campaigns•Executed AB testing and generated revenue for the furniture company (東稻家居) through the customer engagement platform: AIQUA•Coordinated with clients for strategies of the advertising campaigns•Created weekly performance reports and provided insightful suggestions to major clients Accomplishments: •Google Search Ads ROAS: 9.32; AIQUA generated NT$14M/ months Show less

    • ViewSonic

      Mar 2019 - Jul 2020
      Digital Marketing Specialist

      R&R:• Managed and supported global-scale B2B, B2C, and tradeshow campaigns through multiple advertising platforms (Google Ads, Facebook Ads, and LinkedIn Ads) to achieve business goals• Collaborated closely across regions and different departments for campaign elements (creatives, ad copies, tracking tag…etc.) to lead a successful campaign• Created detailed reports for digital advertising campaigns: by analyzing the results to provide insights for future action• Managed GTM and monitored conversion/remarketing tags on landing pagesAchievements:• Led the JP LCD GDN campaign by coordinating with the region stakeholder, including overall planning(media plan, creatives), execution, and optimization. As opposed to the previous JP LCD campaign, its CPC and Cost/ Conv. dropped by 42.3%, 39.8%, respectively• Supported the global projector campaign (Youtube awareness campaign). The organic search volume of the projector model increased drastically after the campaign launch (find the attached graph below) Show less

  • Licenses & Certifications