Emily Lee

Experience

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  旭燦股份有限公司

  Nov 2018 - Feb 2019

  Digital Advertising Specialist

  R&R:•Managed 7+ client’s Google Ads accounts (Google Search, GDN)•Supported media plans by providing keyword research and budget suggestions•Creating creative ad copies for both Google Search and Facebook Ads campaigns•Executed AB testing and generated revenue for the furniture company (東稻家居) through the customer engagement platform: AIQUA•Coordinated with clients for strategies of the advertising campaigns•Created weekly performance reports and provided insightful suggestions to major clients Accomplishments: •Google Search Ads ROAS: 9.32; AIQUA generated NT$14M/ months Show less

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  ViewSonic

  Mar 2019 - Jul 2020

  Digital Marketing Specialist

  R&R:• Managed and supported global-scale B2B, B2C, and tradeshow campaigns through multiple advertising platforms (Google Ads, Facebook Ads, and LinkedIn Ads) to achieve business goals• Collaborated closely across regions and different departments for campaign elements (creatives, ad copies, tracking tag…etc.) to lead a successful campaign• Created detailed reports for digital advertising campaigns: by analyzing the results to provide insights for future action• Managed GTM and monitored conversion/remarketing tags on landing pagesAchievements:• Led the JP LCD GDN campaign by coordinating with the region stakeholder, including overall planning(media plan, creatives), execution, and optimization. As opposed to the previous JP LCD campaign, its CPC and Cost/ Conv. dropped by 42.3%, 39.8%, respectively• Supported the global projector campaign (Youtube awareness campaign). The organic search volume of the projector model increased drastically after the campaign launch (find the attached graph below) Show less