LeAnne Novak

Experience

• 

  Plus-Plus USA

  Nov 2016 - May 2024

  • Design, plan and execute the yearly B2B Marketing plan for tradeshows, newsletters, print ads, monthly promotions, email marketing, etc.• Work alongside our CEO/acting Director of Marketing to create our yearly DTC Marketing plan & budget including social media efforts, paid ads (Meta & Google), Shopify and email.• Maintain & update all product/company/promotion info for B2B wholesale portals including Markettime, Faire, & Brandwise• Manage the DTC e-commerce team that covers Amazon & Walmart amongst others• Create our annual Amazon Marketing Plan to cover PPC ads, Amazon Posts, and a scheduled deal cadence• Set marketing budgets and sales goals for e-commerce platforms to obtain anywhere between a 15%-25% increase YOY Show less • Manage Amazon Advertising efforts to maintain a 10x ROI that contributed to about 40% of our yearly revenue• Assists the Head of Sales in pulling quarterly and annual sales analysis reports • Act as a liaison between the sales & creative teams to ensure project needs were met and executed in a timely manner• Ensure product detail pages, brand page, and enhanced brand content was updated and optimized fully to generate organic traffic• Use PowerPoint to build sales presentations for catalog groups (TGTG, HobbyTown, Learning Express, etc.) as well as sales presentations for rep trainings & key accounts Show less

  • Channel Marketing Manager

    Feb 2022 - May 2024

  • Channel Marketing Specialist

    Feb 2020 - Feb 2022

  • Key Account & Sales Administrator

    Nov 2016 - Jan 2020
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  Epoch Everlasting Play, LLC

  May 2024 - now

  Sales Manager - Specialty