Altamash Ali

Experience

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  Insplore Consultants

  Jan 2021 - Jun 2021

  Marketing Associate

  ★ Analysed company insurance products to highlight customer advantages in a comprehensive project. ★ Identified potential customers, assessing needs before promoting insurance products. ★ Built rapport and relationships with clients, fostering trust and understanding. ★ Conducted phone outreach, researching and engaging potential clients strategically. ★ Held client meetings to present and articulate company services effectively. ★ Utilized social media for impactful promotion of company services. ★ Generated leads through targeted strategies. ★ Implemented follow-up procedures for lead conversion. Show less

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  Me N Moms Pvt. Ltd.

  Oct 2021 - Jan 2024

  ★ Executed full-scale marketing strategies for 140+ stores, overseeing campaigns andactivations to meet sales goals and effectively drive business growth.★ Developed a comprehensive marketing plan to successfully launch the store, incorporatingstrategies such as market research, online and offline promotion, customer engagement, and advertising campaigns.★ Created effective multi-channel communication plans to promote products or • services across various channels, including SMS, WhatsApp, email, and push notifications, utilizing marketing automation tools such as CleverTap, Paytm M’Loyal, and GetXeno.★ Designed innovative loyalty programs that increased customer engagement and retention.★ Established end-to-end customer journeys to retain customers from SMS and Facebook Ads campaigns.★ Implemented customer segmentation strategies to enhance marketing campaign effectiveness.★ Established cross-promotional tie-ups to expand brand reach and visibility.★ Conducted A/B testing on different versions to enhance the conversion rates.★ Managed Google My Business (GMB) for 140+ store locations, ensuring accurate information, optimized profiles, and engagement with reviews.★ Collaborated closely with Legal and Finance teams for rolling out campaigns and events. Show less ★ Managed CRM systems to enhance customer retention and engagement strategies.★ Spearheaded customer acquisition and retention initiatives through WhatsApp API integration and Chatbot solutions.★ Designed and executed lead generation campaigns, driving business growth.★ Developed and implemented customer retention journeys, fostering long-term loyalty.★ Created cross-promotional partnerships to expand reach and opportunities.★ Planned and launched targeted SMS and Facebook ad campaigns to optimize customer outreach.★ Conducted consumer-buying behavior research using Google Forms to inform marketing strategies.★ Managed Google My Business (GMB) profiles across multiple locations to strengthen online presence.★ Crafted and executed comprehensive marketing plans for new store launches.★ Evaluated and implemented ATL/BTL channels to effectively reach target audiences.★ Designed and delivered impactful marketing campaigns across multiple channels.★ Oversee budget management for marketing activities to ensure cost-effective execution.★ Collaborated with cross-functional teams to align efforts and achieve organizational goals. Show less

  • Assistant Manager - Marketing

    Jun 2022 - Jan 2024

  • Management Trainee

    Oct 2021 - Jan 2024
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  SR Group

  Jan 2023 - Sept 2024

  Assitant Manager - Marketing

  ★ Strategized campaigns to enhance brand visibility and reach new target audiences.★ Managed the budget for all marketing activities, ensuring cost efficiency and timely delivery of results.★ Developed effective communication plans to promote campaigns across various channels.★ Collaborated with creative teams to develop customized merchandising and promotional strategies for diverse markets.★ Utilized social media platforms including FB, Instagram & LinkedIn to increase brand visibility.★ Implemented and designed marketing activities across ATL/BTL channels to effectively target customers.★ Analyzed the production of various printed materials including brochures, advertisements, posters, and flyers.★ Designed and implemented marketing strategies that directly supported and aligned with business objectives.★ Established and maintained strong relationships with clients and associates.★ Evaluated customer feedback to drive service improvements using Google Forms. Show less

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  Aditya Birla Fashion and Retail Ltd.

  Jul 2024 - now

  Assistant Marketing Manager - CRM