Mauro Stella

Experience

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  Bosch

  Jun 2001 - Jun 2006

  Event executive & Visual merchandiser

  I worked for Bosch power tools company during University/Master as freelanceMain activities/tasks:•Organization and management of Bosch Powertools promotional events •Technical consultant at prestigious fairs (eg SAIE) or Bosch retailers events •Setting up “ Bosch Forza Blu shop in shop” in important Italian points of sales

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  A.J. Tyzack Limited

  Jan 2005 - May 2005

  Direct Marketing Specialist

  I worked for AJ Tyzack during UniversityMain activities/tasks:•Creation of Jetpharma Group prospect list for UK and Ireland Market•Contact of prospect via e-mail and telephone with aim of generating leads for sales representative A.J. Tyzack

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  Sky Italia

  Jun 2006 - Jan 2016

  Main activities/tasks:•Definition of Retention & Prevention promotional canvass with preliminary economic evaluation to calculate potential variances from budget in order to ensure the Ebit impact target•Engineer new propositions, creating new products (2 recent examples are "Minipack", an offer at low ARPU which drove 30k incremental subs vs control group, and "Tier 2", which is basically a strongly discounted TV subscription without any additional service, aimed at increasing recovery rates while not fostering deal seeking behaviours)•Development of a retention offer forecast model, to determine expected redemptions, revenues and costs based on campaigns, and analyse daily gaps vs plan •Managing interdepartmental projects, collecting business requirements and exporting to IT, overseeing of UAT and development.Main project: ”Prevent Promo accumulation” (2€mln saving each FY) “Customers automated communication programs” (0,5€mln saving each FY), “Stop Losing Money in the lowest value Zip codes”•Definition of marketing strategy to increase ARPU of managed customers in retention & prevention activities ( "Broadband with Fastweb", HD pack) Show less Main activities/tasks:•Managing customers with pending disconnection request to reduce churn and increase ARPU through outbound and inbound channels•Coordination of CRM channels in terms of commissioning and accounting: setting monthly goals, incentive plans and contests•Special focus on Below The Line communication strategy (eg DM; Email, Text) to maximize the effectiveness of Inbound channel in Retention (after 1 year: + 10p.p. recovery IB, from 30% to 40%)•Customer data analysis to define clustering and identified trigger point of potential risk behavior•Support in online marketing definition and redesign of the Web Self Care within the Retention area•Coordination of creative and digital agencies and (Forkets, M & C Saatchi, PicNic) and printers (TNT, Graphicscalve) from brief to print/html•Monitoring daily retention activities both in terms on volumes and revenues Show less Main activities/tasks:•Operational management of project initiatives: -planning activities, deadlines, involvement of internal/external resources -creation of Business Case -drawing up a detailed plan and schedule for each stage of the project -making sure that each stage is progressing on time, on budget and to the right quality standards -reporting regularly on progress to senior managers -management of meetings •Development analysis in support of the project, interacting with sales channels, CRM and other business structures•Main Projects: “Sales Previsional Model”,” Switch off action plan”, “Pronto SKY”, “Home move” Show less Main activities/tasks:•Define and implement of Above The Line communication strategies with the goal of maximizing sales•Implementation of strategic plans for Sky Brand development: -conducting in-depth consumer analysis to determine the image/demand of a brand -advertising (eg commercials: Sky Movies Kidman 2006, Sky Calcio: A Good Year 2007, Sky Docu Channels: Orso 2008 ) -organization of events(eg Sky lounge for 6Nation rugby, Fifa WorldCup 2006) -Coordination of the media center (Mediacom) to determine the most appropriate media strategies, experimenting with new media also experimental and small at that time(eg Telesia, Promocard, AdvertPizza)•Support the team in managing the creative agency (United 1861), in Brief compilation and oversee set photography and commercials (Akita Production)•Competitive Analysis Show less

  • Retention & Prevention Marketing Manager

    Sept 2013 - Jan 2016

  • Customer Retention Manager

    Jun 2010 - Aug 2013

  • Project Manager “Sales & Marketing”

    Feb 2009 - May 2010

  • Marketing Communication Specialist

    Jun 2006 - Jan 2009
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  Plenitude

  Jan 2016 - now

  Accountable for all Lifecycle, Marketing and Reward activities addressed to Eni Plenitude customer base •Development of Customer lifecycle campaign program ensuring maximum profitability driven by data and customer centric vision•Planning and delivering CRM strategies across the company encouraging customer prevention and retention•Launch and end-to-end management of loyalty initiatives impacting customers’ engagement and churn•Customer Base gross margin management through specific pricing activitiesProud to work with > 40 great Tribe members (Agile Framework) and to learn from them every day Show less

  • Head of Customer Lifetime Value Management

    Sept 2022 - now

  • Customer base marketing Senior Manager

    Jan 2019 - Aug 2022

  • Customer Base Marketing Manager

    Jan 2016 - Dec 2018