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Dejonna Jackson

Dejonna Jackson

Social Media and Event Coordinator

Followers of Dejonna Jackson586 followers
location of Dejonna JacksonUnited States

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  • Timeline

  • About me

    Social Media Manager @Strategic Instinct Marketing | Social Media Strategist | Entertainment Marketing

  • Education

    • University at Albany, SUNY

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      Master of Business Administration - MBA Marketing

      Activities and Societies: Student Affairs I earned my MBA in Marketing from the University at Albany, where I honed my strategic marketing skills and gained valuable insights into the ever-evolving business landscape. During my time at the University, I had the privilege of representing my institution as a semi-finalist in the National Small Business School Competition. This competition showcases the talents and innovative thinking of future business leaders across the nation. Participants are tasked with developing comprehensive… Show more I earned my MBA in Marketing from the University at Albany, where I honed my strategic marketing skills and gained valuable insights into the ever-evolving business landscape. During my time at the University, I had the privilege of representing my institution as a semi-finalist in the National Small Business School Competition. This competition showcases the talents and innovative thinking of future business leaders across the nation. Participants are tasked with developing comprehensive business plans and strategies for small businesses, which are then evaluated by a panel of industry experts and mentors. Show less

    • University at Albany, SUNY

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      Bachelor's degree PSYCHOLOGY

      Activities and Societies: Albany Student Television, International Toastmasters, Student Affairs During my academic journey at the University at Albany, I pursued a Bachelor of Science in Psychology, where I not only excelled academically with a 3.7 GPA but also actively engaged in research at the Industrial Organizational Psychology research lab. This experience enriched my understanding of brand strategy and business operations, complementing my academic knowledge and preparing me for real-world challenges.

  • Experience

    • University at Albany, SUNY

      Mar 2016 - May 2020
      Social Media and Event Coordinator

      Optimized a $20,000 budget, cutting costs by $3,000, and executed marketing strategies that significantly boosted brand recognition and online traffic. Enhanced social media presence with substantial gains in followers and developed detailed Google Analytics reports to track key performance indicators, while leveraging video content to increase engagement and visibility.

    • Degy Booking International / Degy Entertainment

      Aug 2018 - Jul 2022
      Social Media and Events Manager

      Implemented SEO strategies to increase targeted website traffic, achieving over 100% growth in first-page keyword rankings and reducing PPC costs. Created and managed content for social media platforms, including Facebook, LinkedIn, and Twitter, resulting in significant audience engagement and spearheaded a comprehensive corporate re-branding across all digital and marketing materials, enhancing brand visibility.

    • University at Albany, SUNY

      Feb 2021 - Feb 2022
      Social Media and Events Manager

      Managed a $50,000 event budget, optimizing resource allocation and vendor negotiations, while training a team of 50 to enhance efficiency. Achieved a 157% increase in Instagram followers, 46.8% on Twitter, and 21.7% on Facebook, leveraging creative skills to design marketing collateral and launch the company’s first e-newsletter to boost brand awareness and client engagement.

    • Kyle Robinson Memorial Foundation

      Jul 2021 - Jul 2022
      Creative Visual Director

      Demonstrated expertise in Adobe Premiere Pro and Final Cut Pro, consistently delivering high-quality video projects on time and within budget. Applied innovative storytelling techniques, achieving a 40% increase in viewer engagement duration. Oversaw video production from storyboarding and scripting to post-production and final delivery, orchestrated brainstorming sessions to foster collaboration, and managed creative teams and partner relationships effectively.

    • America's Small Business Development Center - New Jersey at The College of New Jersey

      Jan 2022 - May 2022
      Business Management Consultant

      Conducted in-depth financial and SWOT analyses to support customized business strategies, resulting in a $50,000 reduction in operational expenses and a 20% increase in client retention rates. Designed and implemented streamlined workflows, boosting team efficiency by 25 hours per week and improving client KPIs by 10 points, surpassing initial targets.

    • DONE+DUSTED

      Nov 2022 - Dec 2023
      Production Assistant

      Coordinated with top-tier talents like H.E.R, Shania Twain, and Josh Groban to capture behind-the-scenes footage and interviews, creating exclusive content that garnered over 5 million views. Worked directly with high-profile talents such as The Jonas Brothers and Chloe Bailey, managing set logistics and rider requests to ensure a smooth workflow. Implemented digital filing systems, cutting document retrieval time by 20%, streamlined workflow processes with the production team, and oversaw call sheets to enhance communication among crew members. Show less

    • Strategic Instinct Marketing

      Nov 2023 - now
      Social Media Manager

      Managed social media calendars for multiple brands, scheduling and coordinating content to ensure consistent and strategic posting across all platforms. Streamlined content workflows and aligned campaigns with marketing goals to optimize engagement and brand presence

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Dejonna Jackson
      NYC Small Business School Competition Semi-Finalist - Mar 2021 The Small Business School hosts virtual accelerated workshops and competitions that brings together hundreds of MBA students and business leaders to strategize and help small businesses succeed.
    • Awarded to Dejonna Jackson
      Elevating Student Leaders Program - May 2017
    • Awarded to Dejonna Jackson
      Dean's List - The University at Albany Dean’s List recognizes the outstanding academic achievement of members of our full time undergraduate student body.
    • Awarded to Dejonna Jackson
      NACA 2020 Conference Presenter -
    • Awarded to Dejonna Jackson
      Student Affairs Employee Excellence Award University at Albany Student Affairs The Student Affairs Excellence Awards recognizes the contributions of undergraduate student employees who embody the mission of their unit and consistently displays characteristics valued and appreciated by their co-workers and supervisors.

  • Volunteer Experience

    • Research Assistant

      Issued by Randall Lab, I/O Psychology, University at Albany, SUNY on Sept 2018
      Randall Lab, I/O Psychology, University at Albany, SUNYAssociated with Dejonna Jackson