Hailey Frazier

Experience

• 

  Fulcrum Strategies

  Jan 2011 - Jan 2011

  Social Media Intern/Marketing Assistant

  Managed the social media profiles of several professional clients and fulfilled the role of Assistant to the Head of Marketing at a physicians consulting firm.

• 

  North Carolina State University

  Jan 2014 - Aug 2014

  Public Communications Specialist

  Graphics and content editor, copyright assistant, and lead scorer for the Department of Urban Affairs and the Department of Public Instruction

• 

  Varrow

  Aug 2014 - Sept 2015

  Business Support Coordinator

  Office Manager for the Varrow Raleigh office; managed hospitality for all executive and sales meetings; acted as executive assistant to managing partner and COO; assisted the sales, development, and project management departments; acted as Marketing Coordinator--ran social media accounts, wrote press releases, managed Co-Op and JMF funding from major partners, and attended marketing events

• 

  The Splinter Group

  Sept 2015 - May 2021

  Plan marketing and branding objectives, assign to do's, manage project budgets and deadlines; create and deliver press releases, advertisements, and other marketing materials; coordinate and write all email marketing campaigns; manage accounts of retainer clients; create and implement social media strategies; manage ad and social media analytics; manage marketing interns and part-time staff; manage ad traffic Control of projects and priorities, helping push to-do's through the system; create project schedules, assign to-do's, set deadline, and track deadlines; create internal briefs for designers and provide necessary support; control all ad traffic

  • Social Media & Marketing Manager

    Jan 2016 - May 2021

  • Project Coordinator

    Sept 2015 - Jan 2016
• 

  Method Savvy

  May 2021 - Feb 2022

  Marketing Strategist

  Create compelling marketing strategies for enterprise and mid-market brands; implement marketing campaigns and reporting in Hubspot including templates, emails, and landing pages; support creative direction, measurement, and enhancement plans; own SEO optimization projects

• 

  MindPoint Group

  Feb 2022 - now

  Marketing Communication Coordinator