Erin Leavey

Experience

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  Kennedy's Cafe

  Sept 2017 - Dec 2017

  Digital Marketing Consultant

  As part my semester one assignment for a digital marketing module, my team and I devised a social media marketing plan for Kennedy's café in Clontarf, Dublin. The owners requested that we focus on targeting tourists. The assignment involved the following:- Creating a SWOT analysis-Researching the current social media marketing trends and created a PESTEL analysis-We constructed customer profiles based on statistics of the Irish tourism industry. - We researched their competitors, created a competitor analysis- We made suggestions of what social media to use and how and when to use it- The team created a mock seven day content calendar, with text and photographs for social media posts-We presented the findings and strategies to Kennedy's management through report and presentation form at the end of the semester. Show less

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  PACE social enterprise

  Sept 2017 - Dec 2017

  Marketing Consultant

  I devised a marketing plan for a new coffee cart enterprise. By researching the industry and trends, I was able to provide the client with a report that was sufficient enough to allow them to successfully begin their enterprise. I presented my findings, ideas for the launch day, product ideas and advertising and marketing ideas to the client as well as drawing up a detailed report.

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  Planet Travel

  Feb 2018 - May 2018

  Marketing Consultant

  As part of my Digital Marketing module , my group and I chose to work on a Google AdWords Campaign for a starter company in Kells. For this assignment I carried out the following;- Researched Planet Travel- Researched their current marketing trends-Reviewed current means of advertising-Conducted heavy research in the Irish travel agency industry-Looked at current industry trends-Met the client-Compiled a report containing my research, proposed plans and ideas-Created an AdWords campaign model Show less

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  Guinness Storehouse

  Jun 2018 - Jan 2019

  Cashier

  I served the international visitors and enhanced their experience in Ireland. I explained how they could claim their tax back, engaged in conversation and recommended other places to visit in Ireland and where else to go in Dublin. I thoroughly enjoyed this role and I worked with an incredible team of people. This was sometimes a challenging role but also very rewarding as I knew I made a positive impact on my customers day.

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  New Look

  Sept 2019 - Dec 2021

  Retail Salesworker

  I drove and maximised store sales and profitability to achieve growth and reach our target using excellent customer service skillsI responded to customer complaints, requests and comments on a daily basisI ensured accuracy of money count each nightI assisted customers when purchasing itemsI cleaned all areas of the store to ensure the best customer experienceI worked on the tils

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  MedCare & PPE

  May 2021 - May 2021

  Digital Marketing Manager

  I ran and managed all the Social Media accountsI worked with international colleagues based in IndiaI created email campaignsI worked with resellers and assisted them with their digital marketing effortsI created and ran Google and Social Media ads

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  New Look Jervis Street

  Aug 2021 - Dec 2021

  Social Media Coordinator

  I ceated Social Media content (taking photographs and videos of stock, putting outfits together etc)I planned the content for the week by creating a content calendarI posted posts and stories at the appropriate timesI replied to customer messages on InstagramI attended Social Media conference calls with the other store mangers

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  Sea Green Health

  Dec 2021 - Jun 2022

  Digital Marketing Manager

  I created engaging Social Media content for all our platformsI ran our Brand Ambassador programmeI managed all our Social Media adsI ran all our Social Media accountsI worked closely with the director on all aspects of the companyI assisted with sourcing stockistsI created videos and took photos of the products for all our promotional needs

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  Premier Signs

  Dec 2021 - Jun 2022

  Business Development Manager

  I was the face of the company and represented their values and customer service procedures through all my dealings with potential and current customersIt was my responsibility to find new opportunities, leads and establish relationships with potential clients. I did so through creating engaging social media content (posts and articles/blogs), emailing and phoning potential customers I organised and conducted site visits with potential customersI dealt with customer queries and complaints over the phone, in person and through email I worked independently and with the director, operations and sales manager to grow the business and client base. I worked closely with the design and production team to ensure jobs were completed inline with customer requests and timeframeI designed marketing materials such as brochures and I created product descriptions for the website Show less

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  Stillgarden Distillery

  Jun 2022 - Jan 2023

  Brand Manager

  I was the face of the brand through my online and in person engagement with customers and other businessesI managed the digital marketing which included running all our social media accounts, email campaigns, content creation and liaising with the digital agency, PR agency, graphic designer and IT consultantI regularly attended industry events where I networked with other marketers and represented the companyI worked closely with all members of the team from directors, to venue staff, sales, venue management, operations and distilling departmentI conducted weekly team meetings and attended weekly meetings with different departmentsI drove sales through online customer serviceI planned, managed and ran all our in and out of house events (launch parties, charity fashion show, comedy night, Christmas Market)I presented to fellow industry businesses at group meetingsI met with businesses and discuss collaborative opportunitiesI demonstrated exceptional customer service at markets and fairs, selling our products to the public and answering any questions Show less

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  Q Events

  Apr 2023 - May 2023

  Marketing & Content Development Coordinator Role

  I developed creative and compelling content for various marketing channels, including website, blog, social media, email campaigns, and promotional materials.I collaborated with cross-functional teams, such as operations, sales and marketing, to align content with overall marketing objectives.I assisted in the planning and execution of digital marketing campaigns across various platforms, including social media, email marketing and the websiteI monitored and analysed campaign performance using web analytics tools to optimise marketing efforts. I generated reports and provided insights to the marketing manager for data-driven decision-making.I stayed up-to-date with the latest digital marketing trends, tools, and best practices to drive innovative marketing strategies.I was involved with photoshoots and liaised with third party suppliers such as stylists and photographers. Show less

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  ACCIONA Energía

  Aug 2023 - Sept 2023

  Marketing Assistant

  -Tell stories of successes & achievements internally and externally, that attract attention, counter client objections, generates and builds on brand awareness, support the company’s priorities and differentiates the brand.-Help to drive and execute the content marketing strategy. Author, re-package and co-produce valuable content for both internal and external audiences that generate measurable leads and build the brand as a trusted advisor-Manage strategic projects as required (eg. video projects, corporate PowerPoint presentations, content marketing projects etc).-Work with the HR team to help them develop and execute a national internal communications program-Ensure that news articles and updates are regularly uploaded to internal platforms -Management and production of ACCIONA Energy and Corporate Marketing collateral, ie video content capturing project progress, community engagement stories, project related events etc.-Accountability of all content on acciona.com.au and associated websites. Conduct regular audits and ensure all content is always up to date and accurate.-Drive social media strategy and presence across digital platforms including twitter, Facebook, YouTube etc.-Oversee the production of branded merchandise for the local business. This includes material for Energy projects and corporate related -Assist with the coordination of Energy Brand and Marketing related events -Assist with the coordinate all Corporate Brand and Marketing initiatives Show less

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  Beam Mobility

  Jan 2024 - now

  Communications Executive

  As a key member of Beam's Communications team, I support the work of Beam ANZ and the Communications team to:- Support the delivery of Beam's regional ANZ communications strategy- Manage rider and community-facing communications via channels including (but not limited to) in-app, EDM, social media, and other paid, owned and earned channels- Support rider acquisition and engagement via communications and marketing activities- Deliver meaningful communications and marketing campaigns under Beam's pillars of sustainability, safety and communityMy responsibilities:- Manage day-to-day communications activities surrounding Beam's operations in cities, including launches, expansions, local events promotion, and local engagement with community groups- Develop and execute external communications materials, particularly rider and community facing, such as EDMs, social media posts and in-app notifications, to drive acquisition and retention- Oversee the in-app experience for riders, including ensuring all in-app messaging is relevant and up-to-date- Work with the Brand and Communications team to develop campaigns that drive rider and community engagement and market expansion- Procure and manage external suppliers, including printers, photographers and video producers Show less