Moiz Deshmukh

Experience

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  Wit And Chai Media LLP

  Jun 2019 - Sept 2019

  Digital Operations Intern

  • Assisted in ideating campaign strategies for McDonalds (India), Straps Co, Amul and Government of Maharashtra. • Content scheduling and social media planning• Brainstorming on creative content and outstanding copywriting.• Creating slogans, jingles, branding labels and taglines for well-known Indian brands.

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  BizMode

  Jan 2020 - Feb 2022

  Digital Marketing Specialist

  • Led data-driven performance marketing strategies, analyzing 50+ digital campaigns across SEM, PPC, SEO, and Display Advertising, achieving a 22% increase in ROI and a 15% reduction in CAC.• Developed automated KPI dashboards in Google Data Studio & Excel, streamlining reporting and improving decision-making process• Conducted campaign audits using SQL and Python, performing exploratory data analysis (EDA), funnel analysis, and regression modeling to optimize PPC and ad spend.• Implemented A/B testing on ad creatives, landing pages, and bidding strategies, increasing CTR by 20% and reducing CPA by 15%.• Applied predictive modeling (time-series forecasting, logistic regression) to analyze conversion trends, improving ROAS and budget allocation strategies.• Enhanced SEO & SEM strategies through keyword performance analysis, CTA optimization, and audience targeting, driving a 10% increase in organic traffic. Show less

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  Publicis Groupe

  Oct 2021 - Mar 2022

  Strategy Intern

  • Performing intense market research for MENA region• Working under teams for creating brand activation strategies through online gaming and E-Sports• Assisted team in identifying brand influencers, Esports players & assessing trends.• Worked for optimizing strategies on ‘Hub’ and ‘Hero’ content.• Was a part of BMW X7 brand activation through Tencent Games in Jeddah.• Prepared campaign case study and analysis reports.

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  Ad&M International Advertising

  Mar 2022 - Sept 2023

  Performance Marketing Analyst

  • Managed $10,000+ monthly ad spends across Google Ads and Programmatic platforms, achieving a 25% increase in ROI by optimizingCPC, CTR, and CPA metrics.• Developed Google Data Studio dashboards and Excel-based KPI reports using Pivot Tables to track performance across 15+ campaigns,reducing reporting time by 30%.• Conducted A/B tests on ad creatives and landing pages, improving CTR by 18% and decreasing CPC by 12%.• Led bid strategy optimization and implemented audience segmentation techniques, boosting conversion by 22% across paid campaigns Show less

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  Boston University

  Sept 2024 - now

  Information Technology Specialist

  - Efficiently Managing & Prioritizing a high volume of inquiries and service requests at the IT head office, providing timely support and solutions.- Delivering technical support and customer service, ensuring the swift resolution of issues for BU students, staff and faculties across various digital platforms.

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  Boston University—Metropolitan College

  Sept 2024 - now

  Appointed as the Teaching Assistant for the Master's course - "Market and Economic Research and Analysis" (AD856).This course delves into a blend of quantitative and qualitative research methods, equipping students with essential skills in Statistical techniques for MarketAnalysis. Counselling students, grading assignments and reporting to the Professor for the master's course - International Business, Economics & Culture at Boston University 's Metropolitan College

  • Graduate Teaching Assistant - Market & Economic Research Analysis

    Feb 2025 - now

  • Graduate Teaching Assistant - International Business & Economics

    Sept 2024 - Feb 2025