
Raja Ali
E-Marketing Executive

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About me
IP Transit | SAAS | B2B | B2C | GSM | MBB | Fixed Account Management| Direct (Govt & Corporate) Sales
Education
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National University of Modern Languages (NUML)
2012 - 2016Bachelor of Business Administration - BBA Marketing A.webp)
National University of Modern Languages (NUML)
2012 - 2016Bachelor of Business Administration (B.B.A.) (Hons) Marketing
Experience

Cube Discipline Islamabad, Pakistan
May 2016 - Nov 2016E-Marketing ExecutiveE-Marketing Executive▪ Managing promotion and social ad Campaign▪ Random posting on all Social Platforms▪ Web site traffic growth, web site UI and advertising revenue.

Nayatel
Nov 2016 - Nov 2021▪ Excellent account management, sales closing, Negotiation & interpersonal skills.▪ Designed and implemented strategies to cross-sell and up-sell services to existing customer base.▪ Lead all aspects of sales forecasting and pipeline management.▪ Understand client needs and propose optimum product offerings; submit tenders and oversee contract negotiations▪ Formulate win strategies to secure contracts; liaise closely with product teams to accurately segment customer verticals, decipher needs, and tailor suitable data packages; collate costs and submit suitable bids to close profitable contracts. Show less Sector Outdoor Sales & Services▪ Perform root cause analysis and recommend preventative measures for major issues▪ Lead continuous websites improvements and optimizations include SEO, traffic increasing, lead generation/conversion and brand integrity/improvement▪ Ensuring the smooth delivery of web content through stakeholder management and technical direction to both mid-level and junior web developers▪ Maintain strong relationships with clients; actively communicate with clients to understand growth plans and availability of future log-lasting maintenance contracts. Show less Sector E-Marketing▪ Managing Digital Marketing and Social Media Platform. Handling queries on Digital customer touch points.▪ Pre and Post Service Launch and coordinating with Creative department for all marketing collateral.▪ Grew Social Media Audience to 1(M) through Gross Root Marketing plans incorporating Social Media campaigns▪ Overhauled business pages on Nayatel, Increasing site visits by 100% and new visitor hits by 1(M)▪ Engaging 100% engagement rate through content marketing. Show less
Deputy Manager
Oct 2021 - Nov 2021Key Account Manager
Dec 2019 - Oct 2021Corporate Account Manager
Oct 2018 - Dec 2019Senior Account Manager
Mar 2018 - Oct 2018Marketing Executive
Jun 2017 - Mar 2018Assistant E-Marketing Executive
Nov 2016 - Jun 2017

Zong CMPak Ltd
Dec 2021 - May 2023Relationship Manager• Explored new business opportunities and closed more than 35 MRC with revenue of approx. Rs. 7M based A2P and telco clients • Maintained less than 1% churn in a quarter along with fulfillment of all the assigned goals/targets for whole year • Shared customer’s feedback and market insights to back-end teams through research for product development resulting in introduction of 2 new voice solutions with market competitive pricing and closure of 2 biggest strategic enterprises • Strategized, planned and forecasted business development activities and helped in establishing China Mobile Pakistan as leading 4G operator in the market by conducting webinars/seminars, social events and charity-based CSR drives • Focused on selling designed solutions (DIA, DPLC, IPLC, MBB, M2M, IoT, GSM, Digital Services)• Prepared dashboard of Key Statistics/reports/analytics and presented to stakeholders Weekly/Monthly.• Preparing Tender document and participation in biding.• Reviewing bids, costing and pricing for large scale opportunities• Solution designing for Dark Fiber connectivity - from pair allotment to network design and feasibility• Providing of internet links to nationwide customers and non-coverage area customers with interconnect partners• Major Clients: Transworld, Cybernet , Supernet , OGDCL , NTC , HEC , Federal Board, CDA etc Show less

Transworld Associates
May 2023 - nowDeputy Manager Commercial• • Research, competitor analysis and market trends with extensive user demographics research.• Onboarding New Client • Exploring/ Onboarding for New Revenue for 1M$/month opportunities to expand the company's revenue streams for Wholesale Segment (IPT- I Connect) and achieved 20% Annual Revenue active growth target.• Maintained the Existing Revenue Base of approx. 5.6M$ by Proactively addressing client concerns• Develop and execute strategies to retain and renew contracts with existing clients.• Identified up-selling and cross-selling opportunities to maximize revenue from existing clients.• Negotiated contract terms and pricing to optimize revenue recovery. Show less
Licenses & Certifications
- View certificate

Leading transformations: Manage change
Macquarie UniversityNov 2023
Honors & Awards
- Awarded to Raja AliSelf Development & Knowledge Coursera Nov 2023
- Awarded to Raja AliBest Customer Services Awards - Aug 2020
- Awarded to Raja AliIdea Award - May 2018
- Awarded to Raja AliShining star Award - Jan 2018
- Awarded to Raja AliIn Recognition of Exceptional 5 Years Service Nayatel
Languages
- enEnglish
- urUrdu
- puPunjabi
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