Tom Richards

Tom Richards

Recruitment Consultant

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  • Timeline

  • About me

    Founder @ Adbetter | Your paid ads, done better.

  • Education

    • Hereford Sixth Form College

      2007 - 2009
      High School English Literature (A), Film (A), History (B)
    • University of Southampton

      2009 - 2012
      BA English & Film English Language and Literature, General 2:1 (69)
  • Experience

    • Sanderson Recruitment plc

      Mar 2013 - Aug 2013
      Recruitment Consultant
    • The Fred Hollows Foundation

      Jan 2014 - May 2014
      Fundraiser
    • Source Insurance Ltd

      Sept 2015 - Dec 2015
      Policy Administrator
    • Planit LGPM

      Feb 2016 - Oct 2020

      Responsible for the strategy, implementation & delivery of a number of multi-channel direct response campaigns across a variety of verticals and geos: UK / DACH / SE / NL / CZ / HU. Channel & platform experience includes:- Paid Search (PPC - Google Ads / Bing)- Paid Social (Facebook / Instagram / Linkedin / Twitter)- Programmatic Display (Choozle / TTD / Google Ads)- In-App Display (Appsflyer / Firebase / Adjust / Branch / Tune / Kochava)- Native (Outbrain / Taboola / Yahoo Gemini)- Affiliate (Impact Radius / Webgains / Awin)- CRO & Landing Pages - (Unbounce / Instapage)- Technical Integrations (Google Tag Manager / Shopify / Woocommerce)- Reporting (Google Analytics / Google Data Studio / Funnel / Supermetrics) عرض أقل

      • Head Of Paid Media

        Feb 2019 - Oct 2020
      • Paid Media Manager

        Jul 2018 - Feb 2019
      • Account Manager

        Feb 2016 - Jul 2018
    • Adbetter

      Sept 2019 - now
      Director & Founder

      Award-winning innovative digital lead generation that drives measurable business growth.Our expert team delivers tailored PPC and paid social campaigns, seamlessly integrating creative design, ad buying, and data analytics to generate high-quality, sales-ready leads. We have a proven recipe to deliver you sales and revenue – not just leads.No lengthy contracts. No confusing marketing jargon. Just fully done-for-you digital lead generation to rocket ROI for your business.🏆 Winner - Best PPC Campaign | 2024 UK Search Awards عرض أقل

  • Licenses & Certifications

    • Google Shopping Ads Certification

      Google
      Jun 2019
    • Google Ads Search Certification

      Google
      Sept 2018
    • Google Analytics Individual Qualification

      Google
      Mar 2019
    • Google Ads Fundamentals

      Google
      Sept 2018