
Oguz Celikada
Digital Strategist

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About me
Product Manager
Education

Zsigmond Király Főiskola
2009 - 201040 ECTS credits Political Sociology
Anadolu Üniversitesi
2008 - 2011Bachelor of Arts (B.A.) Advertising, and Public Relations
Eskişehir Technical University
2013 - 2019Master of Science - MS Industrial and Product DesignThesis: Experience design and its application on museums

CareerFoundry
2023 - 2024Product ManagementProduct Management
Experience

Periscope İletişim & Prodüksiyon Hizmetleri
Nov 2011 - Dec 2013Digital Strategist• Collected client’s marketing & communications objectives and created campaign propositions to secure client relationships. • Presented prepared campaigns to the client managed required revisions and acquired clients. • Collected and interpreted post-campaign data metrics to further strategize the advertising operations, increased campaign effectiveness by more than %40.• Attended the latest developments and trends in branding through industry events and media, strengthening our services. Show less

Calling
Mar 2014 - Apr 2015Co-Founder• Conducted creative meetings and events to formed the vision of the magazine.• Found and recruited short or long-term team members, motivated and inspired them.• Connected with key partners like Pozitif Entertainment, Adidas, Group M to broaden the magazine’s reach and capabilities. • Managed editorial, brand strategy execution, third parties & advertising agency relations and created revenue streams.

IOTech Yazılım Sanayi ve Ticaret A.Ş.
Apr 2015 - Mar 2017Product Manager• Oversaw the recruitment and management of the design team for the Gaziantep – Adana highway tunnel SCADA system, showcasing strong leadership and management skills.• Facilitated communication and alignment of goals between the customer, analyst, field engineers, software developers, and designers via meetings and Jira, ensuring seamless collaboration across teams.• Managed the design process between design and engineering teams, highlighting excellent project management and collaboration skills.• Provided support to the design team on interaction design and information architecture, showcasing a strong understanding of user experience design principles. Show less

Periscope İletişim & Prodüksiyon Hizmetleri
Jul 2017 - Mar 2018Business Development Manager• Directed the search for new clients and potential partners, improved service capabilities and profitability. • Researched and implemented techniques to improve the service process and our propositions. • Collected and interpreted the client data to assist internal teams to create better campaigns.

Huawei Technologies
May 2018 - Oct 2019Instructional Designer• Improved training journeys featuring industry-leading experts achieving a 287% increase in participationnumbers with over 90% satisfaction rate.• Co-designed a comprehensive internship program with managers of Carrier Network Business Group withbuy-in from Network Technology Dept. Director.• Delivered "Design Thinking" training series to Huawei CEE & Nordic European region consultants with over95% satisfaction rate, and improved employee skills.• Successfully pitched a SaaS venture project to the R&D Director, showcasing strong business developmentand entrepreneurship skills. Show less

IOTech Yazılım Sanayi ve Ticaret A.Ş.
Feb 2021 - Jun 2021Product Manager• Conducted market, trend, and feature analysis of Scada technology with cloud-based IoT features and shaped product development strategy with a roadmap.• Successfully established a partnership with the largest multinational household appliances company, contributing to expanding the company's network and market reach.• Guided cross-functional teams to gather insights and develop a product vision; established a foundation of innovative B2B digital products.

SHERPA Experience Design Studio
Jun 2021 - Apr 2022UX Strategist• Executed competitor, market, and user, usability research; analyzed data to provide actionable insights, and improved user experience. • Developed product vision, roadmaps, and metrics; conveyed our strategy with compelling presentations and secured C-level stakeholder buy-in.• Utilized product skills to drive measurable results with stakeholders and delivered outstanding user experiences.• Achieved consistent client satisfaction score exceeding 4.85 out of 5 for fintech, media, and e-commerce companies. Show less

Freelance
Nov 2023 - nowProduct Manager
Licenses & Certifications
- View certificate

Critical Thinking in Global Challenges
CourseraMar 2013 - View certificate

Business Development Foundations
LinkedInJan 2020 
Product Management Program (AfA)
CareerFoundryMar 2024
Model Thinking
University of MichiganDec 2012
Gamification
University of PennsylvaniaOct 2012
Computing Principles
Stanford UniversityJun 2012
Internet History, Technology, and Security
University of MichiganAug 2012- View certificate

IELTS
British CouncilAug 2013 - View certificate

Design Thinking: Data Intelligence
LinkedInJan 2020 - View certificate

Design Thinking: Venture Design
LinkedInJan 2020
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