Ulrich Gartner

Experience

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  Trimedia Communications Germany

  Aug 1992 - Feb 1995

  PR Consultant

  PR Consultant, developing and implementing Public Relations Programs for clients including FedEx, Polaroid, Tyco Toys.

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  Rockwool

  Mar 1995 - May 1998

  Head of PR, Training and Direct Marketing

  Created a PR function, launched and managed a successful corporate affairs initiative related to the introduction of a new EU Directive for mineral fibres. Later on in charge of PR, Internal Communication and Direct Marketing.

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  Electrolux

  Jun 1998 - Jun 2008

  Vice President, Communications Europe

  Managed external and internal communications for the Electrolux Group across 36 European markets, from corporate reputation campaigns and crisis management to highly innovative brand building initiatives. Was a driving factor in globally re-positioning Electrolux from a production powerhouse into a consumer insight driven design company.

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  MSLGROUP

  Jul 2008 - Jan 2010

  CEO, Germany

  Designed and implemented an ambitious restructuring program for the agency. Strategic consultancy and crisis management for major multinationals in Automotive, Electronics, FMCG, Healthcare and Pharmaceuticals. Development and implementation of a number of highly innovative, social media driven brand building campaigns.

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  Gartner Communications

  Jan 2010 - now

  Owner

  We provide hand-crafted international corporate communications, based on 30 years of experience both in-house and on the consulting side.Gartner Communications acts as a “virtual agency”. Drawing from a global network of independent specialists, we put together teams reflecting exactly the mix of knowledge and expertise required for a particular assignment.Working with Gartner Communications gives our clients access to outstanding expertise, minus the overheads associated with traditional agency structures. Since your budget will work for results rather than administrative fees, we can make even modest investments stretch a long way. Show less

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  Springer Gabler

  Mar 2020 - now

  Book Author

  A hands-on guide to managing strategic, external and internal communications in corporate restructuring; available in English and German