Matthew C.

Experience

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  Temple University Advertising Club

  Apr 2023 - now

  Social Media/Content Coordinator

  ~ Responded to comments and direct messages~ Post content on Instagram and TikTok~ Created engaging content for Instagram and TikTok~ Make announcements on Instagram stories~ Engage followers through interactive polls and questionnaires~ Networked with local companies such as The Philly Ad Club to promote seminars and events~ Integrated DEI topics through DEI Notes of the day

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  DragonTree Media Group

  Oct 2023 - Dec 2023

  Account Management Intern

  ~Spearheaded the development, execution, and assessment of a dynamic social media marketing campaign for the Philly Ad Club's "The Impact & Innovation Series: AI Summit,"~Innovated and implemented a comprehensive social media strategy aligning the non-profit ad club's core values with member engagement~Crafted content that resonated with the organization's mission and vision.~Provided strategic recommendations and guidelines for content creation, messaging coherence, and best practices Show less

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  Driving The Line

  Jan 2024 - Dec 2024

  Social Media Marketing Intern

  •supported production and social media teams • supported creation of content calendars and executed strategies for growth • assisted the promotion of current sports media shows as well as ones undergoing development •helped develop, grow, and refine social media presence

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  Campus Philly

  Aug 2024 - now

  Brand Ambassador

  • Advocate for the company at partnered universities and colleges in the local area.• Engage with students and faculty to promote the company's brand and offerings• Distribute promotional materials to create brand awareness and drive engagement.• Adapt marketing strategies and messaging to cater to the unique interests and needs of each university or college audience