Heather Taylor

Experience

• 

  Pearson

  Mar 2011 - Apr 2021

  • Successfully led global Product Marketing initiatives in rapidly expanding markets across 30+ countries• Led the creation and execution of innovative marketing plans for key product launches, including groundbreaking features like Amazon Alexa integration and an instructor mobile app.• Conducted comprehensive market research, utilizing interviews, surveys, and focus groups to inform product development, messaging strategies, and successful product launches.• Analyzed data to identify market trends, guide strategic decision-making, and drive continuous improvement across marketing initiatives.• Mentored and coached emerging marketers, contributing to their professional growth and development within the organization.• 2020 Marketing Excellence Award Show less

  • Manager, Global Product Marketing

    Nov 2019 - Apr 2021

  • Senior Global Product Marketer

    Apr 2017 - Nov 2019

  • Technology Sales Manager

    Nov 2013 - Apr 2017

  • Account Executive

    Mar 2011 - Oct 2013
• 

  Top Hat

  May 2021 - now

  As the Senior Director of Product Marketing, I lead a team of product marketers, as well as support the Creative and Brand team, to drive the strategic vision and execution of our go-to-market initiatives. With a passion for innovation and a focus on impactful education technology, I oversee the development and implementation of marketing strategies that elevate our products and solve pain points for educators and students.Our team successfully launched the company’s first AI-powered tools, empowering evidence-based practices to deliver better teaching and learning experiences. This milestone reflects our commitment to innovation and our dedication to enhancing educational outcomes. Show less • Led a team of Product Marketing Managers in developing and executing comprehensive go-to-market strategies for a diverse portfolio of B2B and B2C SaaS products.• Collaborated closely with cross-functional teams, including Product, Sales, Customer Success and Engineering, to align marketing efforts with product development roadmaps and revenue targets.• Spearheaded the development of compelling product positioning, messaging, and value propositions that resonate with target audiences and differentiate our offerings in the market.• Conducted market analysis, competitive research, and gather customer insights to inform product roadmap decisions and go-to-market strategies.• Coordinated marketing efforts for two significant acquisitions, seamlessly integrating new products into our portfolio and ensuring their successful introduction to the market.• 2022 Marketing MVP Award• 2023 Manager Impact Leadership Award Show less

  • Senior Director, Product Marketing & Revenue Enablement

    Feb 2024 - now

  • Director, Product Marketing

    May 2021 - Feb 2024